ENROLL TODAY: contact Patrice Whiffen — 519-868-2399 or patricewhiffen@hotmail.com

2012SPORTS

MANAGEMENTCONFERENCE

Leading Edge Strategies for Managing and Marketing the Business of Sport

November 12 & 13, 2012Westin Harbour Castle Hotel

Toronto, Canada

Presented by

CONFERENCE PROGRAM

IS EL IGIBLE FOR

CONTINUING

LEGAL EDUCATION

IN SOME JURISDICT IONS

5thAnnual

PROGRAM CO-CHAIRS

BRIAN BURKEPresident & General Manager,Toronto Maple Leafs

TREVOR WHIFFENPartner, Dickinson Wright LLP & Governor, London Knights

Register online at www.primetimesport.caFacebook.com/PrimeTimeSE

YouTube.com/PrimeTimeSETwitter.com/PrimeTimeSE

CONFERENCEPRESENTED BY

CONFERENCESPONSORED BY

CHARITABLEPARTNER

Kevin AbramsAssistant General Manager - New York Giants - New York

Dave AndrewsPresident and CEO - American Hockey League - Springfield

Tom AnselmiPresident and COO - Maple Leaf Sports and Entertainment -Toronto

Chaka BainbridgePresident - Bainbridge Sports Management - Miami

Gary Bettman Commissioner - National Hockey League - New York

David BranchPresident, CHL - Commissioner, OHL - Toronto

Brian BurkePresident and General Manager - Toronto Maple Leafs -Toronto

Robert Carr Senior Vice President of Operations and Legal Affairs -Detroit Red Wings/Olympia Entertainment - Detroit

Dr. Chris ChardSports Management Professor - Brock University -St. Catharines

Kevin CheveldayoffGeneral Manager - Winnipeg Jets - Winnipeg

Mark CohonCommissioner - Canadian Football League - Toronto

Bryan ColangeloPresident and General Manager - Toronto Raptors -Toronto

Ned Colletti (Invited)General Manager - Los Angeles Dodgers - Los Angeles

Brian CooperPresident & CEO - S & E Sponsorship Group - Toronto

Michael CopelandChief Operating Officer - Canadian Football League -Toronto

Bill Daly (Invited)Deputy Commissioner - National Hockey League -New York

George DanielCommissioner - National Lacrosse League - New York

Jeff DelineSenior Director, Corporate Partnerships - Maple Leaf Sports and Entertainment - Toronto

Mark DitmarsVice President, Corporate Partnerships - Toronto Blue Jays -Toronto

Don Fehr (Invited)Executive Director - NHLPA - Toronto

Steven FehrSpecial Counsel - NHLPA/MLBPA - Kansas City

Mark FrancisProfessor - UCLA Business SchoolConsultant - BaAM Productions - Los Angeles

Clark GriffithSports Lawyer and Former Commissioner of theNorthern Baseball League - Minneapolis

Chris HebbSenior Vice President, Broadcast and Content -Maple Leaf Sports and Entertainment - Toronto

Katherine HendersonSenior Vice President, Marketing and Revenue - Toronto 2015 Pan American Games - Toronto

Randy Hendricks (Invited)President - Hendricks Sports Management - Spring, Texas

Rick HorrowHost of "Sportfolio" on the Bloomberg Network - Miami

Stew JohnstonPresident - TSN - Toronto

Phil KingPresident, CTV Programming and Sports - CTV - Toronto

Gord KirkeSports Lawyer and Professor - Toronto

Dr. Lynn LashbrookPresident - Sports Management Worldwide - Portland

Chris LencheskiPresident - Front Row Marketing/NASCAR Owner -Philadelphia

Peter LuukkoPresident - Philadelphia Flyers -Philadelphia

John McCauleyDirector, Digital - Maple Leaf Sports and Entertainment -Toronto

Don MeehanPresident & CEO - Newport Sports Management -Mississauga

Scott MitchellPresident - Hamilton Tiger Cats/MRX Media -Hamilton

Gord MillerHost of the NHL on TSN - TSN - Toronto

Scott MoorePresident - Rogers Sportsnet - Toronto

Pat MorrisPartner - Newport Sports Management - Mississauga

Bernie MullinChairman & CEO - The Aspire Group - Atlanta

Bob NicholsonPresident & CEO - Hockey Canada - Calgary

Jeffrey OrridgeExecutive Director of Sports Properties - CBC - Toronto

Michael OuelletChief of Business Affairs -National Hockey League Players Association - Toronto

Keith PelleyPresident - Rogers Media/Toronto Blue Jays - Toronto

Dr. James RiordanDirector of MBA in Sport Management -Florida Atlantic University - Boca Raton

Chris RudgeChairman & President, Toronto Argonauts/Chairman of the 100th Anniversary Grey Cup - Toronto

Jacquie Ryan Vice President, Sponsorships - Scotiabank - Toronto

Greg SansoneVice President of Operations and Broadcasting - The Score Television Network - Toronto

Jonathan SavageVice President of Marketing and Social Platforms - Score Media - Toronto

Gil ScottPresident - Gil Scott Sports Management - Markham

John ShannonRogers Sportsnet - Toronto

Kenneth ShropshireSports Lawyer and Professor - Wharton Business School -Philadelphia

Dr. Dana SinclairPartner and Sports Psychologist - Human Performance International - Toronto

Robert SokalskiLegal Counsel - Winnipeg Blue Bombers - Winnipeg

Ed StefanskiVice President, Basketball Operations - Toronto Raptors - Toronto

Gord StellickHost on Hockey Night in Canada - CBC - Toronto

Roman StoykewychAssociate Counsel - National Hockey League Players Association - Toronto

Chris WagnerExecutive Vice President & Co-Founder - NeuLion - New York Dave WatkinsSenior Director, Data Analytics and Social Marketing -Hamilton Tiger Cats - Hamilton

Tom WhaleyExecutive Vice President - St. Paul Saints Baseball Club -St. Paul

Trevor WhiffenPartner, Dickinson Wright Governor, London Knights - Toronto

Tom WilsonPresident & CEO -Olympia Entertainment/Detroit Red Wings - Detroit

Tom Wright (Invited)Director of Operations - UFC Canada - Toronto

M O N D A Y N O V E M B E R 1 2 , 2 0 1 2

Emcee: Gord Miller

Brian Burke President and General Manager - Toronto Maple Leafs

Trevor Whiffen Partner - Dickinson Wright LLP and Governor - London Knights

Host of the NHL on TSN

Moderator: Brian Burke President and General Manager - Toronto Maple Leafs

Tom Anselmi President and COO - Maple Leaf Sports & Entertainment

Peter Luukko President - Philadelphia Flyers

Keith Pelley President - Rogers Media/Toronto Blue Jays

Chris Rudge Chairman and President - Toronto Argonauts/ Chairman of the 100th Anniversary Grey Cup

Tom Wilson President and CEO - Olympia Entertainment/Detroit Red Wings

Moderator: Gord Miller Host of the NHL on TSN

Greg Sansone Vice President of Operations and Broadcasting - The Score Television Network

John Shannon Rogers Sportsnet

Gord Stellick Host on Hockey Night in Canada - CBC

Moderator: Gord Miller Host of the NHL on TSN

Kevin Abrams Assistant General Manager - New York Giants

Brian Burke President and General Manager - Toronto Maple Leafs

Don Fehr (Invited) Executive Director - NHLPA

Steven Fehr Special Counsel - NHLPA/MLBPA

Ed Stefanski Vice President, Basketball Operations - Toronto Raptors

Moderator: Gord Kirke Sports Lawyer/Professor Chaka Bainbridge President - Bainbridge Sports Randy Hendricks (Invited) President - Hendricks Sports Management

Don Meehan President and CEO - Newport Sports Management Pat Morris Partner - Newport Sports Management

Gil Scott President - Gil Scott Sports Management

Moderator: Brian Cooper President and CEO - S&E Sponsorship Jeff Deline Senior Director, Corporate Partnerships - Maple Leaf Sports and Entertainment Mark Ditmars Vice President, Corporate Partnerships - Toronto Blue Jays Jacquie Ryan Vice President, Sponsorships - Scotiabank

Moderator: Trevor Whiffen Partner - Dickinson Wright LLP and Governor - London Knights Robert Carr Senior Vice President of Operations & Legal Affairs - Detroit Red Wings/Olympia Entertainment

7:30

8:30

8:40

8:45

10:00

11:00

11:15

Registration and Continental Breakfast

2:00

4:30

Welcome by Conference Chairs

Introduction and Opening Remarks

Team Operations: Meeting StakeholderExpectations and Conquering the Business Challenges

Competing for Sponsorship Dollars: Attracting and Maintaining CorporatePartnerships in a Competitive Marketplace

Networking / Refreshment Break

Sports in the Courts: Protecting YourPlayers, Teams, Leagues, and Properties

Labour Issues in Major League Sports:Balancing the Interests of Teams, Leagues,and Players

3:15 Player Agency Roundtable: Identifying Players, Determining Their Value, and Signing the Big Deal

12:30 Networking Luncheon - Panel Discussion -You Heard it Here First: Current Issues inthe World of Sports

Networking Reception in Support ofThe You Can Play Project. All Sponsors, Speakers, Delegates and Trade Show Exhibitors are Welcome to Attend

6:00 Conference Concludes for the Day

Kenneth Shropshire Sports Lawyer/Professor - Wharton Business School

Robert Sokalski Legal Counsel - Winnipeg Blue Bombers Roman Stoykewych Associate Counsel - National Hockey League Players Association

T U E S D A Y N O V E M B E R 1 3 , 2 0 1 2

Emcee: Gord Miller Host of the NHL on TSN

Moderator: Clark Griffith Sports Lawyer/Former Commissioner of the Northern Baseball LeagueDave Andrews President and CEO - American Hockey LeagueDavid Branch President - Canadian Hockey League/ Commissioner - Ontario Hockey League Michael Copeland Chief Operating Officer - Canadian Football League Bill Daly (Invited) Deputy Commissioner - National Hockey LeagueGeorge Daniel Commissioner - National Lacrosse League Bob Nicholson President & CEO - Hockey CanadaTom Wright (Invited) Director of Operations - UFC Canada

7:30

8:30

8:45

Registration and Continental Breakfast

Opening Remarks

Commissioners Roundtable: TacklingExpansion, Drug Testing, WorkStoppages, Player Safety, Talent Pools,and Other Challenges

Moderator: Mark Francis Professor, UCLA Business School/ Consultant - BaAM Productions Katherine Henderson Senior Vice President, Marketing and Revenue - Toronto 2015 Pan American GamesChris Lencheski President – Front Row Marketing/NASCAR Owner Bernie Mullin Chairman and CEO - Aspire Group Tom Whaley Executive Vice President - St. Paul Saints Baseball Club

Moderator: Dr. Dana Sinclair Partner and Sports Psychologist - Human Performance International

Brian Burke President and General Manager - Toronto Maple Leafs

Kevin Cheveldayoff General Manager - Winnipeg Jets

Bryan Colangelo President and General Manager - Toronto Raptors

Ned Colletti (Invited) General Manager - Los Angeles Dodgers

10:00

11:00

11:15

Creative Marketing Strategies andAlternative Revenue Streams: Making Money and Keeping Your Fans Loyal

Networking / Refreshment Break

Athlete Evaluations: Identifying WhichPlayers are Bigger, Stronger, Faster…and Smarter

Moderator: Scott Mitchell President - Hamilton Tiger Cats/MRX Media

Chris Hebb Senior Vice President, Broadcast and Content - Maple Leaf Sports & Entertainment

Jonathan Savage Vice President of Marketing and Social Platforms - Score Media

Chris Wagner Executive Vice President & Co-Founder - NeuLion

Moderator: Rick Horrow Host of “Sportfolio” on the Bloomberg Network Stew Johnston President - TSN Phil King President, CTV Programming and Sports - CTVScott Moore President - Rogers Sportsnet Jeffrey Orridge Executive Director of Sports Properties - CBC

Moderator: Dr. Lynn Lashbrook President - Sports Management Worldwide

Dr. Chris Chard Sports Management Professor - Brock University

John McCauley Director, Digital - Maple Leaf Sports & Entertainment

Michael Ouellet Chief of Business Affairs - National Hockey League Players Association

Dr. James Riordan Director of MBA in Sport Management- Florida Atlantic University

Dave Watkins Senior Director, Data Analytics and Social Marketing - Hamilton Tiger-Cats

2:00

4:15

Facebook, Twitter, YouTube, the Internet…and Beyond: Utilizing New Media to Build Your Business

3:00 Developments in Television Broadcastingand Sports Properties

5:00 Careers in Sport: Education, Internships andthe Power of Networking

12:30 Networking Luncheon: Keynote Speaker - Canadian Football League Commissioner, Mark Cohon - The Canadian FootballLeague’s 2012 Grey Cup Game:100 Years in the Making

Keynote Speaker: National Hockey League Commissioner, Gary Bettman

6:15 Conference Concludes -Thank You for Attending

R E G I S T R A T I O N F O R M

2012 SPORTS MANAGEMENT CONFERENCEPersonal Information

Contact Information

Payment Information

Program Changes Cancellation and Substitutions

Conference Presented By:

Trade Show Presented By:

Charitable Partner:

Date & Times

We will make every effort to present the program as advertised, but it may be necessary to change the date, location, speakers or content with little or no notice. Delegates acknowledge that there will be no partial or full refunds as a result of any such changes.

PrimeTime Sports and Entertainment has secured a number of rooms for delegates at the Westin Harbour Castle Hotel at a preferred rate. Details are available by contacting the Reservations Department at1-800-325-3535 . Specify PrimeTime Sports and Entertainment Group or use Group Code: BBK10A. Reservations must be made byOctober 15th, 2012 in order to receive the preferred rate. Reservations are based on hotel availability.

Substitutions of registrants is permitted at any time. If you are unableto find a substitute, a full refund (less $100 administrative fee) isavailable if a cancellation request is received in writing by October 17th,2012. No refunds are available after October 17th.

Day One7:30 am Registration & Breakfast8:30 am Opening Remarks4:30 pm Networking Reception

Day Two7:30 am Continental Breakfast8:30 am Opening Remarks6:15 pm Conference Ends

November 12 - 13, 2012

NOTE: All prices in Canadian Funds.

For Online Credit Card or PayPal Registrations, please visit our website www.primetimesport.ca to register

Cheque enclosed payable to PrimeTime Sports and Entertainment Inc.

Visa

November 12 November 13 November 12 and 13

Mastercard

Bill My Credit Card

Name:

Company:

Street Address / Box Number:

City:

Postal Code / Zip Code: Country:

Cell Phone: Fax Number:

Province / State:

Mailing Address:

Daytime Phone:

Email Address:

Signature

Thank you for your order.

I will be attending the conference on:

Credit Card Number:

Name On Card:

Total Amount: Payment Type:

Expiration (mm/yy)

Title:

Mail to: Trevor Whiffen • Dickinson Wright LLP • PO Box 124, 18th Floor, 222 Bay Street, Toronto, ON, M5K 1H1 • Fax: 416-777-2402 • Tel: 416-777-2399

Westin Harbour Castle Hotel - 1 Harbour SquareToronto, Ontario - M5J 1A6

Location:

Hotel Rooms:

Fee Per Delegate -Fees include attendance, program materials, continental breakfasts, lunches, and break refreshments.

Registration fees are as follows:1. EARLY BIRD SPECIAL DISCOUNT:

Available for the first 30 regular registrations received and paid in full by September 30, 2012: $795.00 + HST ($898.35)

2. *University and College Students: $249.00 + HST ($281.37) Per Day3. Amateur Organizations: $599 + HST ($676.87) Both Days4. All Regular Registrations: $479 + HST ($541.27) Per Day or $949.00 + HST ($1,072.37) Both Days

www.primetimesport.ca Facebook.com/PrimeTimeSE

YouTube.com/PrimeTimeSETwitter.com/PrimeTimeSE