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© 2019 TM Forum | 1#TMFDigital#TMFDigital
Standardization Director, AsiaInfo Technology (China) Inc.
Lilei Wang
5G is coming but how to monetize?- For Digital Transformation Asia 2019
© 2019 TM Forum | 2#TMFDigital
The 5G based monetization problems that operators are facing
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• What are the key elements for monetization?• How to balance the cost of customers and income of operators?• How to make a reasonable pricing strategy?• What are the business models for operators?• Is AI necessary for assistance of pricing? • What is the current status of 5G based pricing product? • ……
© 2019 TM Forum | 3#TMFDigital
The key elements for monetization
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Charging Pricing Billing
How many books? The price of each book?
- Total price- Details of bill
© 2019 TM Forum | 4#TMFDigital
How to balance the cost of customers and income of operators?
“Multi-dimensional charging” is a good approach to balance the cost of customers and income of operators
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Service type
Usage Charging mode
Slicing Safety message Number of slices
eMBB Entertainment Volume of data
Analysisreport
Driver Behavior Analysis
Number of analysis messages
eMBB Advertisement Time based
…… …… ……
Service and Charging Mode
CSPNetwork service provider /
application integration
EnterpriseNetwork rent /
application integrationQOSspeed……
B2B2C
B2C
© 2019 TM Forum | 5#TMFDigital
Today Tomorrow the day after tomorrow ……
¥ 800 ¥650 ¥600 ……
eMBB airline 08:00 → 12:00
uRLLC airline 15:00 → 17:50
How to make a reasonable pricing strategy?
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Dynamic pricing is reasonable strategy!
Power patrol Scenario using Drone
Downtown
Suburb
Mountain
200
PriceNon-busy time next day
100 Idle time next week
300 QoS assurance
Price
Real-time、rareness
Dynamic pricing
Price of flight ticket
© 2019 TM Forum | 6#TMFDigital
AI based pricing strategy
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Network Topology
CSP
AI + Game Theory
Customer
Maximizingprofit
MaximizingResource utilization
Network Resource/KPI
• Stackelberg pricing game
• Alternating Direction Method of Multipliers
• Lagrangian of problem
BenchmarkPrice
Original Source: “Resource Allocation for Network Slices in 5G with Network Resource Pricing”, Wang Gang and etc., GLOBECOM 2017
© 2019 TM Forum | 7#TMFDigital
Multi-dimensional charging and dynamic pricing are the key for balancing requirement, cost, service and value
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Volume
Value-added
application……
QoS…… Volume
4G、Volume based
Charging + Fixed Pricing
5G：Multi-dimensional
charging + Dynamic Pricing
The increase of revenue and profits are almost stopped
Revenue
Time
Volume based monetization
Value based monetization
© 2019 TM Forum | 8#TMFDigital
5G based capabilities impact pricing and charging
CSPCustomer
Vertical Industry
Manufacture
Others
CSP Open platform
Solution
Vertical Industry
Customer
CSP
Phase 3：5G NSaaS + MEC + Cloud
Phase 2： 5G network slice operation + capability exposure
Phase 1：Experience improvement
ConnectionDimension
SliceDimension
ExposureDimension
Cloud and EdgeDimension
• Speed level• Latency level• Throughput
level
• Network sliceperformance level
• Network slicemanagement event
• Network slice analysis
• AI capability• Network
performance monitoring
• Network faultprediction
• Cloud computingresource
• Cloud service• Cloud storage
resource• MEC app• MEC service/api• MEC computing
resource• MEC network
resource
Product/service:• IoT connection• QoS based offer• Latency based offer
Product/service:• Industrial network slice• Capability exposure
Product/service:• Solution integration• Cloud service• MEC service• Industrial customized network
slice offer• E2E network product/service and
solution integration
Vertical industry
Cloud provider
Software
OpenPlatform
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© 2019 TM Forum | 9#TMFDigital
What is the role of CSP in 5G era、
Capabi l i t y of Net wor k Ser vi ce Capabi l i t y of I T Ser vi ce Capabi l i t y of
Ecol ogy
Service Integration
Middle Office
Infrastructure
Service Orchestration
Resource Orchestration
Service MO Big Data
AI Technical MO
IDC IaaS
Capabi l i t y Exposur e
V2X
eMBB
Slicing
Solution for vertical domain
Ecology Application
Finance Medical Education Government ……
Capabi l i t y of Net wor k Ser vi ce
Capabi l i t y of Net wor k Ser vi ce+ Capabi l i t y of I T Ser vi ce
I DCI aaSPaaSNSaaSAI + Bi g dat a……Vol ume
Dur at i onQOS
Conn.Rat e
……
I ndus t r y Sol ut i on;Cont ent Subscr i pt i on;SaaS;Deal f ee;Val ue- added ser vi ce……
During digital transformation, CSP needs to have a complete solution by merging different capabilities like network service, IT service and ecology considering different scenario.
Provided Service by CSP
Capabi l i t y of Net wor k Ser vi ce + Capabi l i t y of I T Ser vi ce+ Capabi l i t y of Ecol ogy
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© 2019 TM Forum | 10#TMFDigital
Layered architecture of products
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Chargingdimensionlibrary &chargingfactors
Chargingcapability &
chargingmodel
Atom product&
combinationproduct
Offer product Sales product slice product Openness productFunctional product QoS product
Silver ,gold, platinum offer CRBT, call forwarding Data volume offer
Speed level offer
Latency level offer
……
Event network slice
Drone network slice
……
Network slice mgmt
edge open platform
……
2B government and enterpriseproduct
QoS flow based charging
Priority based charging
Latency based charging
……
Capability exposurecharging
Per year/month
Duration/usage based
API request numbers
Data volume
Network slice charging
Network slice event charging
Network slice functioncharging
Network slice opennesscharging
Cloud infra charging
Per year/month
Time based
Usage based
Volume based
Usage-based charging
Per month
Per hour/day/second
Connection number
Speed-based charging
Speed level charging
Tier charging
QoS dimension
Speed/bandwidth
latency
Priority
Capability openness dimension
Network communication API
Data asset API
Business operation API
Slice dimension
Slice SLA
Slice usage duration
Slice data volume
Slice events
Cloud computing dimension
Computing resource
Storage resource
Database resource
CDN
Traditional dimension
Data volume
Data duration
Voice duration
Short message number
Resource-based charging factor Service-based charging factor
Bandwidth
Uplink/downlink speed
Priority
location
period
content
area
Network slicetype
Service object
Storage size
Capacity
Network gateway type
CPU number
Server type
Hard disk type
coverage
density
Device connectionnumber
latency
Connectionnumber
Server number
2C individual product 2H household product 2I Internet enterprise product
© 2019 TM Forum | 11#TMFDigital
Commercial 5G product offered by operator of China
CSP’s monetization solution of 5G is still in a very initial phase and we are committed to helping operators evolve step by step
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Fee、 CNY/Mo
nth、
Volume、 GB、
Voice、 Minutes、
Network Right
Brand Right
Service Right
Value-Added
Bandwidth、 Mbits、
128 30 500 5GPriority Service
Silver CardHotline
Prioritization
Downtime delay
RingTone
100
198 60 1000 200
298 100 1500
5GFast Service
Golden Card 300
398 150 2000 Platinum Card 500
598 300 3000 Diamond Card 1000
© 2019 TM Forum | 12© 2019 TM Forum | 12#TMFDigital
Thank you!
[email protected]://www.linkedin.com/in/lilei-wang-44b27825/
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