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Chapter 7:Chapter 7:
Cognitive Aspects of Cognitive Aspects of PersonalityPersonality
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Roots in Gestalt PsychologyRoots in Gestalt Psychology
Human beings seek meaning in their environments
We organize the sensations we receive into meaningful perceptions
Complex stimuli are not reducible to the sum of their parts
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Kurt Lewin’s Field TheoryKurt Lewin’s Field TheoryLife space
◦ All internal and external forces, and their relationships to one another
◦ e.g., family, religion, work, etc.Contemporaneous causation
Behavior is caused at the moment of its occurrence by all the forces acting at that moment
How affected you are by the environmental forces and context of the situation is your level of “field dependence” field = the forces/context around you at a given
moment that can affect your behaviorSee table 7.1 in textbook
Schema TheorySchema TheorySchema
◦ A cognitive structure that organizes knowledge and expectations about one’s environment
◦ Determines how we think and act◦ Different experiences lead to different ways of
“seeing things”◦ We may often expect others to share our schemas
Script◦ Schemas for familiar events◦ e.g., eating at a restaurant
◦ What if your dinner partner has a different script for this? They eat pizza with a fork, don’t usually leave a tip, take 20 minutes to choose something from the menu, and order dessert & coffee. While you use your hands, always tips, make choices quickly, and leave as soon as you are done eating.
CategorizationCategorizationWe tend to organize events, objects, and people
into categoriesPositive effects of categorization
◦ Quickly understand complex information◦ Make likely inferences about new things
Negative effects of categorization◦ Stereotypes◦ Overlook individuating characteristics
One of the first categories we tend to put people into is gender, male or female. When it is ambiguous, we feel uncomfortable and
confused because our normal categorization process isn’t working and our scripts fail us
On the other hand, if we frequently came into contact with gender ambiguity, we would develop a schema, scripts, and a probably a different categorization process
George KellyGeorge Kelly
Personal Construct Theory◦ People actively endeavor to understand
the world and construct their own theories about human behavior
◦ “Every man is, in his own particular way, a scientist” — Kelly
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Kelly: The Role Construct Repertory Kelly: The Role Construct Repertory TestTestAssesses personal construct systemsThink of:
◦ A teacher you liked◦ Your boss◦ A successful person you know
Which two are similar? How?Who is different? How?Over many triads, the test-taker’s constructs
emerge by identifying common themes in your assessment of a “type” of person
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Social IntelligenceSocial IntelligenceKnowledge and skills relevant to
interpersonal situations◦ Including: empathy, compassion, humor,
etc.◦ Emotional intelligence◦ Emotion knowledge
Similar to Howard Gardner’s “multiple intelligences” theory
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Explanatory StyleExplanatory StyleA characteristic way of interpreting life eventsOptimism and Pessimism
◦ Optimistic style is generally associated with better outcomes◦ Implications for achievement
Learned Helplessness (Seligman)◦ Repeated exposure to unavoidable punishment leads to the acceptance
of avoidable punishmentCognitive intervention can reduce the
depressive effect of pessimismPositive Psychology (Seligman)
◦ New ways of thinking can be trained◦ Learned Optimism◦ http://youtu.be/Q-Vhjmdp4nI (Interview with
Seligman)
Julian RotterJulian RotterBehavior depends upon outcome
expectancy and reinforcement valueOutcome expectancy
◦ Person’s expectation that his or her behavior will be reinforced
Reinforcement value◦ Value of the expected reinforcer to the
individual
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Julian RotterJulian RotterBehavior potential
◦ Likelihood that a behavior will be performed in a particular situation
Generalized vs. specific expectancies◦ Generalized expectancies apply to categories of
behaviors and situations General personality traits & behaviors Ex. I don’t enjoy parties as a general rule because I
expect them to be dull and I get nervous talking to new people
◦ Specific expectancies apply to particular instances of behaviors and situations Ex. I am looking forward to my best friend’s birthday
party
Julian RotterJulian RotterSix psychological needs
◦ Recognition-status◦ Dominance◦ Independence◦ Protection-dependency◦ Love and affection◦ Physical comfort
Secondary reinforcers◦ Associated with satisfaction of these needs◦ Subjective value of reinforcers, depending on person
◦ Ex. A promotion at work gives me the ability to have a roof over my head, eat, and meet basic biological needs (primary). It also is important to me because I get more recognition at work, can move into a bigger place to be more comfortable, and get to be work more independently in my new job (secondary). These are things I value, therefore I worked hard to get the promotion.
Julian RotterJulian RotterLocus of control
◦ Beliefs about one’s ability to affect outcomes◦ Stable individual difference
Internal locus of control◦ Outcomes are the result of one’s own actions◦ More achievement-oriented
External locus of control◦ Believe events are beyond their personal control◦ Includes components of chance and powerful others◦ More likely to suffer stress and depression
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert Bandura
Self-system
◦ The set of cognitive processes by which a person perceives, evaluates, and regulates his or her own behavior so it’s functionally efficient and appropriate
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert Bandura
How can new behaviors be acquired in the absence of reinforcement?
Observational Learning◦ Vicarious learning and modeling
Learning Aggressive Behavior◦ Bobo doll experiments
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert Bandura
Factors that influence modeling:◦ Outcome expectancy
People are more likely to imitate behaviors that they believe lead to positive outcomes
◦ Characteristics of the model Age, gender, status, competence, etc.
◦ Characteristics of the behavior Simple and salient behaviors
◦ Attributes of the observer Self-esteem, dependence, cognitive development
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert BanduraProcesses underlying observational
learning
◦ Attention Got to pay attention when observing
◦ Retention (Symbolic representation) Got to commit it to memory
◦ Motor reproduction (Transformation to action) Got to put into practice what you observed
◦ Motivation Got to want to learn it
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert Bandura
Self-efficacy◦ A belief abut how competently one will be
able to enact a behavior in a particular situation
Self-efficacy determines:◦ If we even try to act◦ How long we persist in our behavior◦ How success or failure affects future
behavior
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert BanduraSelf-efficacy is based on:
◦ Past success and failures at similar tasks◦ Mastery of the skill
◦ Vicarious experiences ◦ Seeing others / Social Modeling
◦ Social/Verbal persuasion◦ By others
◦ Emotional reactions◦ How we feel about the behavior
Self-efficacy is specific to the situation/behavior◦ Unlike self-esteem, which is global
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Albert BanduraAlbert BanduraSelf-regulation
◦ People’s control over their own achievements Setting goals for themselves Evaluating their success Rewarding themselves
Includes self-efficacy and schemasFocuses on internal control of behavior
◦ Intrapersonal approach◦ Close to social psychological approaches
Copyright © 2012 Pearson Education, Inc. All rights reserved.
Humans as ComputersHumans as Computers
People as information processors◦ Similar to how computers manipulate
information
Shortcomings of artificial intelligence◦ Turing Test◦ Personality is difficult to simulate
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Cognitive ApproachCognitive Approach
Limits
◦ Often ignores unconscious and emotional aspects of personality
◦ Some theories tend to oversimplify complex thought processes
◦ May underemphasize situational influences on behavior
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Cognitive ApproachCognitive Approach
View of free will
◦ Free will through active human thought processes
◦ Individual responsibility for thoughts, feelings, and actions is emphasized
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Cognitive ApproachCognitive ApproachImplications for therapy
◦ Uses understanding of perception, cognition, and attribution to change thought processes
◦ Emotion and behavior can be changed by changing cognitions & perceptions of situations
◦ Ex. Cognitive Behavior Therapy
Copyright © 2012 Pearson Education, Inc. All rights reserved.