58th GRAMMY Awards Media Kit

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Music’s Biggest Night®

Official 58th

GRAMMY Awards souvenir

book MEDIA

KIT


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NOTABLE GRAMMY® MOMENTS

P!nk

10. Adele Returns, 2012

9. Gorillaz, Madonna & De La Soul, 2006

8. Radiohead & the USC Marching Band, 2009

7. Kanye West & Daft Punk, 2008

6. Lady Gaga & Elton John, 2010

5. T.I., Jay Z, M.I.A., Lil Wayne & Kanye West, 2009

4. Melissa Etheridge & Joss Stone, 2005

3. Jennifer Hudson’s Whitney Houston tribute, 2012

2. Eminem & Elton John, 2001

1. P!nk, 2010


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MUSIC’S BIGGEST NIGHT®

28.51 million viewers in the United States and millions more internationally.

The 56th GRAMMY Awards® was the second largest audience for the awards show since 1993, according to Nielsen Ratings.

The show was the No. 1 broadcast in all demographics: 24-54, 18-49 and 18-34.

GRAMMY Telecast Survey showed 31 percent of women and 15 percent of men in the USA, were at least somewhat likely to watch the 56th GRAMMY Awards ceremony. Macklemore


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GRAMMY® SOCIAL MEDIA “Television’s biggest Social Event of the Year”

The 56th Annual GRAMMY Awards® Social Media interactions reached a record-breaking 34 million, making Music’s Biggest Night®, which aired Sunday, Jan 26, on the CBS Television Network, television’s biggest social event of the 2013–2014 season and showed a 68% increase in social interactions year over year.

• 15.7 million mentions on Twitter during the broadcast

• 13.5 million Facebook interactions related to the 56th GRAMMY Awards, making it the No. 1 trending topic

• Stats compiled by Union Metrics reveal that there were more than 100,000 GRAMMY®-related posts created on Tumblr with more than 5.1 million reblogs and likes

• On YouTube, the official GRAMMY channel saw a significant increase in views starting the week of Jan 12th with more than 5.7 million

Paul McCartney and Ringo Starr

NOMINEES

CBS

WORLDWIDE

REGIONALCHAPTERS

MEMBERSHIP

MUSICARES®

GRAMMYMUSEUM®

MUSICEDUCATION

THE LATINGRAMMY®S

GRAMMYFOUNDATION

ADVOCACY

PRODUCERS& ENGINEERS

WING®

HISTORY

SPONSORS

SOCIAL

CELEBRATION

PRESS

BEAUTY

REDCARPET

ENTERTAINMENT

GRAMMYMUSEUM®

ARTIST

AWARDS FASHION

THERECORDINGACADEMY®

GRAMMYAWARDS®

NOMINEES

CBSSOCIAL

CELEBRATION

PRESS

GRAMMYMUSEUM®

ARTIST

AWARDS FASHION

REGIONALCHAPTERS

MEMBERSHIP

GRAMMYMUSEUM®

MUSICEDUCATION

THE LATINGRAMMY®S

GRAMMYFOUNDATION

ADVOCACY

PRODUCERS& ENGINEERS

WING®

GRAMMY® STRUCTURE Established in 1957, The Recording Academy®, which produces the GRAMMY Awards®, has more than 23,000 members including singers, performers, songwriters, producers, engineers, and recording professionals.

GRAMMY® CHAPTERS


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THE RECORDING ACADEMY® PRODUCERS & ENGINEERS WING®

The Producers & Engineers Wing is comprised of more than 5,500 producers, engineers, remixers, manufacturers, technologists, and other related music recording industry professionals — is responsible for looking at sound and recording quality. • The Technical GRAMMY® Award was first awarded in 1994. This Special

Merit Award is presented by vote of The Recording Academy’s National Trustees to individuals and/or companies who have made contributions of outstanding technical significance to the recording field

• The Producers & Engineers Wing hosts an annual GRAMMY Week event honoring those who have shown commitment to excellence and ongoing support for the art and craft of recorded music. Past honorees include Quincy Jones, Neil Young, will.i.am, and Jimmy Iovine to name a few, with nearly 750 of the most powerful people in music in attendance


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THE GRAMMY HALL OF FAME®

Preserving the music for generations to follow

The GRAMMY Hall Of Fame® was established by The Recording Academy® National Trustees in 1973 to honor recordings of lasting qualitative or historical significance that are at least 25 years old. Inductees are selected annually by a special member committee of eminent and knowledgeable professionals from all branches of the recording arts.

• Housed at the GRAMMY Museum L.A. Live with more than 300,000 visitors a year

• Nearly 1,000 recordings have been inducted over the past 40-plus years with the Beatles having the most Hall of Fame recordings in history with a total of 15

• A new GRAMMY Hall Of Fame class is inducted each year in November

Louis Armstrong


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GRAMMY® WEEK A Week-Long Celebration

• The Producers & Engineers Wing kicks off GRAMMY Week with awarding the Presidents Special Award

• Special Merit Awards Ceremony & GRAMMY Nominees Reception followed by a reception saluting this year’s slate of nominees

• The MusiCares® Person of the Year Gala and Concert

• The GRAMMY Awards and Premiere Celebration

• The GRAMMY Awards Live Broadcast on CBS

• The GRAMMY Celebration® Official After-Party


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THE GRAMMY FOUNDATION®

A Look at MusiCares® and GRAMMY® in the Schools

The GRAMMY Foundation was established in 1988 to cultivate the understanding, appreciation and advancement of the contribution of recorded music to American culture — from the artistic and technical legends of the past to the still unimagined musical breakthroughs of future generations of music professionals. The Foundation accomplishes this mission through programs and activities that engage the music industry and cultural community as well as the general public. Some of the programs that the Foundation operates include:

• MusiCares® provides a safety net of critical assistance for music people in times of need, and resources cover a wide range of financial, medical and personal emergencies

• GRAMMY Week Celebration: the MusiCares Person of the Year Award and Concert and tribute ceremony is one of the most prestigious events held during GRAMMY Week with royalty of music in attendance. Some of the past honorees include Sir Paul McCartney, Bruce Springsteen and Carol King to name a few

• GRAMMY in the Schools® influences the lives of young people by opening the windows of opportunity that music can provide for their futures with programs like GRAMMY Camps, GRAMMY U and the Music Educator of the Year Award

Joe Satriani


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“MUSIC’S BIGGEST COLLECTIBLE”

The GRAMMY Awards® Official Souvenir Book

An iconic part of the show, covers are designed by renowned artists and a number of leading performers contribute to the content of the book. Being the only official book for the GRAMMY Awards®, it provides an in-depth look at the nominees and a pictorial extravaganza of the awards show. The GRAMMY Awards Souvenir Book is gifted exclusively at Music’s Biggest Night® where more than 12,000 of the most influential people in music, including major label executives, leading independents, musicians, songwriters, managers, producers, engineers, and other industry leaders join the biggest music gathering of the year. Nationwide bookstores, newsstands and airport stores including Barnes & Noble, Target and Walmart will carry the book at a cover price of $9.95. The Souvenir Book will also be made available on the official GRAMMY® website, through the GRAMMY Museum®, and through The Recording Academy®s 12 major Chapter markets in Atlanta, Chicago, Los Angeles, Memphis, Miami, Nashville, New York, Philadelphia, San Francisco, Seattle, Austin, and Washington, D.C. It is also made available in digital format via partner Zinio, the largest digital newsstand in the world with more than 20 million users. Digital version are device-friendly for smart phones and tablets.


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THE RECORDING ACADEMY®

“The Recording Academy® is pleased to continue its partnership with FX Group Inc. of Tampa, FL as the Official Publisher of the Annual GRAMMY Awards® Souvenir Book. This beautifully illustrated, lavishly produced 200-plus-page book is published as a high-quality collector’s edition and ensures a lifetime of impressions.

”Neil Portnow,

President/CEO of The Recording Academy®


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“Music’s Biggest Collectible”

DISTRIBUTIONPrint:

• Exclusively gifted at a number of Official GRAMMY Week® Events, including the GRAMMY Awards® live telecast and the GRAMMY Celebration official after-party

• Gifted to artists backstage during the three days of rehearsals and on each of their seats for their enjoyment during the live show

• Available for purchase at $9.95 at more than 30,000 retail outlets around the country with a special GRAMMY® merchandizing promotion with Target

• Also available for purchase at all official GRAMMY® retail locations, including, The GRAMMY® online store, the GRAMMY Museum® and on a regional bases at all 12 GRAMMY® Chapters, and gifted at Chapter VIP GRAMMY® Telecast Parties

• Bonus gifting with Delta Airlines (in-flight and LAX Clubs), Hilton Hotel including the Beverly Hilton, Gucci Retail and other fine hotels and retail outlets

Digital:

• Sold through Zinio and other leading digital newsstands at $2.99

• A free download during GRAMMY Live®,

the second largest Social Event of the year

• Bonus GRAMMY® CD

• Free download with official GRAMMY® partners social media including, Rhapsody, MasterCard “Priceless” and CoverGirl “GRAMMY Glam”

• Free download for international audience as part of the syndication of the awards show


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“Music’s Biggest Collectible”

AUDIENCE AND READERSHIPTotal Distribution: 1,238,995 (SRDS Listed) At the live show: High Wealth Music Professionals• Medium Age 37• Male 51% Female 49%• Average Net Worth $8.1 million• MHHI $480,995 At-home Readers:• 18-49 -69%• 49 plus-31%• Median Age 34• Female 69% Males 31%• Median Household Income $92,350


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DIGITAL ADVERTISINGThe Official GRAMMY Awards® Souvenir Book on-line is available to over 50 million fans worldwide

The GRAMMY Book’s digital version is available at a number of digital newsstands, is part of the GRAMMY App, on official GRAMMY portals worldwide, intergraded into partner promotions including Facebook and other social media. Engagement time is an average of 22 minutes per reader and over 80% of traffic is on a mobile device. It is a big part of the at-home audience GRAMMY® experience and offers advertisers social traffic with hot-links. Upgrade your GRAMMY® advertising creative in “Music’s Biggest Collectible” to include a hot-link to the designation as specified by you for an additional $1,800 net

Beyoncé


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RATES & PREMIUMSPREMIUM POSITIONSInside Front Cover $49,950 netOpposite Table of Contents $22,950 netOpposite Welcome Letter $19,950 netInside Back Cover $39,950 netOutside Back Cover $49,950 net

STANDARD RATESTwo-Page Spread $29,950 netFull Page $19,950 netHalf-Page $12,950 net

• Digital Advertising with Hot-link; $1,800 net upgrade

• Sponsorship and other opportunities relating to the GRAMMY®s and The Recording Academy® may be available

• Premier Advertisers have the opportunity to attend the 57th GRAMMY Awards®

Alicia Keys

AD SPECSPress-Quality PDFs are required. All colors must be converted to CMYK and all fonts must be converted to outlines or embedded. All images must be a minimum of 300 PPI or in vector. All live art and text must be AT LEAST 1/4” from the trim edge, and for bleed use a standard 1/8”.

TWO-PAGE SPREADTrim Size 16.75 x 10.875Bleed Size 17 x 11.125Non-bleed 15.75 x 9.875Gutter = .75 (.375 on each side)

FULL PAGETrim Size 8.375 x 10.875Bleed Size 8.625 x 11.125Non-bleed 7.375 x 9.875

HALF-PAGE HORIZONTALTrim Size 8.375 x 5.125Bleed Size 8.625 x 5.25Non-bleed 7.375 x 4.625

Pay strict attention to trim, bleed and live area or undesirable cutoffs may result. Proofs will not be provided to advertisers. It’s encouraged that advertisers submit a color correct proof with their ad file. Otherwise, advertisers waive their approval and we assume no responsibility for outcome.

• When generating PDFs, please use “Web Coated SWOP” profile. • Name your file as YourCompanyName.pdf prior to uploading.

FULL PAGELIVE AREA

1/4” MARGIN (no live text or logos)

1/4” MARGIN (no live text or logos)

1/8” BLEED, NO CROPS


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SUBMISSION REQUIREMENTSn Press-Quality PDFs are requried.

n Use “Web Coated SWOP” profile

n 300 PPI for all images

n Include bleed when generating PDFs

n DO NOT include crop marks

n NAME your file “AdvertisersName.pdf”

Submit one of the following ways:

u Email ad to [email protected] (under 10mb)

u Email link for Dropbox or other cloud storage (over 10mb)

u Submit via FTP (and email notice that it's been submitted) HOSTNAME: ftp://grammys.fxm-group.com USER NAME: grammys PASSWORD: grammys! Port: 21

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58th GRAMMY Awards Media Kit