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58 Artisans

21 Traditional Crafts

O n e n e w B e g i n n i n g

An Initiative by

Gramshree & Khamir

www.craftroots.org

“As human beings our greatness liesnot so much in being able to remakethe world as in

being able to remakeourselves.” -Mahatma Gandhi

 

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Concept

Craftroots  

Gramshree and Khamir present the first annual Craftroots fest on January 8, 9and 10th at the Karnavati Club to spotlight a wide range of talented artisans and exquisite craft traditions from across Gujarat.

(Please see www.craftroots.org for more info).

Aim

Craft is a vital and vibrant part of our daily lives, and yet, our purchasing

choices and market substitutes are slowly pushing these indigenous

techniques and knowledge into extinction.

Craftroots is a platform to create awareness (through videos, live demonstrations and a

photo/written exhibition) in the market about the skills, time and creativity artisans invest into

their craft and communicate how our purchasing choices directly impact the livelihoods of

thousands of artisans and the survival of generations-old traditions. In addition to displaying

innovative uses and designs of traditional craft, we will also be selling an assorted variety of

stunning handcrafted products.

About Organizers

GRAMSHREE

Gramshree’s mission is to enable women and artisans to be catalysts of

sustainable economic and social change in order to strengthen their

families and positively impact their communities. In addition to

encouraging the holistic development of slum and rural-dwelling

women, we also strengthen artisans by equipping them with proper

design inputs and marketing support in order to awaken their

entrepreneurial spirit. Additionally, by ensuring them fair wages as well

as educating customers about the processes behind various craft

traditions, we can help artisans thrive and simultaneously preserve and

promote India’s rich craft traditions.

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KHAMIR

KHAMIR stands for Kachchh Heritage, Arts and Craft, Music and

Integrated Resources. For centuries, animal husbandry, rain-fed agriculture, and

craft have been Kachchh’s predominant livelihoods. Each is an integral part of

the local culture and landscape. In every Kachchhi home you will find a glimpse

of the region’s vibrant heritage, rich craft and music traditions, and unique

ecology as they are a source of local strength, identity, and pride. Appropriately, khamir means

“intrinsic pride” in Kachchhi, the region’s dialect. Khamir works to reposition craft and folk music in

Kachchh and to revitalize Kachchh’s creative industries. 

Target Audience

The middle and upper-class consumer markets

Architects, Interior Designers, Corporate, Fashion/Merchandise Designers, Heads of Educational Institutes, Politicians, Hoteliers, Media Personalities

List of Crafts

• Khadi - Gondal

• Mashru - Patan and Kachchh

• Organic Cotton (Herbal Dying and Block printing) – Kachchh

• Ajrakh (Natural Dyes - Cotton/Gajji) - Kachchh

• Bell Making - Kachchh

• Embroidery – across Gujarat

• Leather - Kachchh

• Lacquer - Kachchh

• Silver - Kachchh

• Pottery - Kachchh

• Bandhani - Kachchh

• Moti – Shroff Foundation

• Vaas – Shroff Foundation

• Warli - Ahmedabad

• Pithora - Ahmedabad

• Mata Ni Pachedi – Ahmedabad

• Stonework – Dhrangadhra

• Mud Horses – Palanpur

• Mud Work – Banni

• Woodwork – Ludiya

• Handmade Paper – Kalam Khush

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List of Merchandise

• Interior

• Corporate Gifting

• Gifting

• Apparel

• Accessories

Sponsorship

Craftroots is looking for a title sponsorship of Rs. 15,00,000 to help organize this event. A total

of 25 crafts will be sponsored Rs 50,000 each to be a part of this big dream. (The total of which

comes up to Rs 12,50,000.) The remaining Rs 2,50,000 will be used towards covering expenses

of food and accommodation of all the artisans that will be participating in this 3 day festival.

This event will provide Index-c a unique opportunity, to brand as cutting edge, artsy, stylistic

and distinct to a wide group of hip, trendsetting, educated, fashionable consumers. We are

looking for two kinds of partnerships.

Strategic Partners

We are looking for companies that would like to promote their products or services through

facilitating their products and services to artisans, art and décor of the fest space. We are

looking for partners that are in the fields of: Telecommunication (such as Mobile, Internet and

mobile network providers), consumer electronics manufactures and sellers, online portals,

media outlets (television, radio, newspapers, online portals, magazines), colleges with design

courses, retail outlets that sell artifacts for décor, personal use and/or gifting. We are also open

to other possible partners in other fields than the ones mentioned above.

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Ad-based Partners

We will be looking to sell ad-space to partners interested in collaborating with our project. We

will be promoting our partners’ brand by placing them on the Craftroots’ website, posters,

flyers, banners, slideshow presentations, television, radio and web commercial coverages.

We have various kinds of Ad-based Sponsorship packages available for companies to choose

plus special custom packages will be available for strategic partners. We also are open to

tailoring any of our sponsorship packages to your budgets and needs.

Sponsor /Partner Benefits:

• Logo on the website

• Logo on posters

• Logo on festival banners

• Logo acknowledging all our partners in the festival brochure

• Logo on Hoardings

These are the minimum offerings we can provide, since we are still in talks with various news

papers, magazines, media outlets and celebrities. These benefits will be added as and when

locked with them as well.

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For more information please contact

GRAMSHREE 

Anar Patel

Gramshree,

10, New Vidhya Vihar Society,

Ramji Mandir Road, Ranip

Ahmedabad - 380009

Tel: 079 27522248

Mob: 9825583347

www.gramshree.org

KHAMIR 

Meera Goradia

KHAMIR Craft Resource Centre,

Behind BMCB Social City,

Lakhond-Kukma Crossroads,

Post Kukma, Bhuj - 370105

Tel : 02832 271272 / 271422 , Mob: 9825321082