579-A4 Graphic Standards32).pdf · 2014-04-09 · Graphic Standards:A User’s Guide brochures, websites, banners, and press releases. However, because the new logos are service marks

Graphic Standards:A User’s Guide

1201 New York Avenue, NWWashington, DC 20525www.nationalservice.orgTel: 202-606-5000TTY: 202-565-2799

October 2002

Upon request this material will be made available in alternative formats for people with disabilities.

SECTION 1: THE LOGOSThe new logos.......................................................................................................................................... 2

New Corporation logo ...................................................................................................................... 3

New program logos ............................................................................................................................ 3

SECTION 2: LOGO STANDARDSElements ...................................................................................................................................................... 5

Individual program logos ................................................................................................................ 9

SECTION 3: CUSTOMIZING THE LOGOSCustomizing by state...................................................................................................................... 11

Customizing with your program name ............................................................................ 11

Logo combinations .......................................................................................................................... 13

USA Freedom Corps and Corporation logos .............................................................. 14

SECTION 4: APPROVED COLORSColor palettes ...................................................................................................................................... 15

SECTION 5: HOW TO GET AND USE LOGOSLogo use .................................................................................................................................................... 17

SECTION 6: LOGOS AND SERVICE GEAR Service Gear .......................................................................................................................................... 18

Logo combinations .......................................................................................................................... 18

SECTION 7: WEB GUIDELINESLogos ............................................................................................................................................................ 20

Web banners .......................................................................................................................................... 20

SECTION 8: PROGRAM NAMES AND DESCRIPTIONSOfficial program names................................................................................................................ 22

Approved descriptions of the Corporation and its programs .................... 22

TABLE OF CONTENTS

The new logosIn October 2002, the Corporation for Nationaland Community Service and its three majorprograms—Senior Corps, AmeriCorps, andLearn and Serve America—officially unveiledtheir new logos. The logos were designed to betterrepresent the agency’s mission and to reflect moreclearly the connections between its programs.From that date forward, all new printed,electronic, and other materials produced by theCorporation must use the new logos. In addition,Corporation grantees that choose to use aCorporation or program logo in connection withtheir program must use the new logo(s). We alsoask grantees to update any Corporation logos thatcurrently appear online in a timely manner, and tochange expired logos when reprinting materials orproducing new service gear.

We realize that the complete transition to thenew logos is an evolving process that will takesome time. Some of you may have recentlyordered service gear that features the old logos,or have recently printed brochures, stationery,banners, and other materials that incorporate theold logos. If that is the case, you may continue touse those items. Once they are depleted,however, we ask that you use the new logos in allof your materials.

Why new logos?Logos are visual symbols that help uscommunicate the meaning and purpose of our

programs to all our audiences—current andpotential volunteers and members, grantees,elected officials, corporate and foundationdonors, and the general public. In some cases,our logos are the public’s only connection withour programs.

The new logos were designed to:1) Better reflect the Corporation’s mission;2) Give a strong, consistent look to the Corporation

and its programs;3) Allow for customization by states and local

programs; and4) Connect national service to the notion of

patriotic duty.

We rely on you to help us communicate thedistinctive look, feel, and identity of theCorporation and its programs. By using ourlogos in accordance with the standards containedin this guide, you can help us convey a clear andconsistent message about who we are and whatwe do. This, in turn, can help you recruitmembers and volunteers, build partnerships, andraise awareness about the good work yourprograms do.

Who can use the new logos?Use of the new logos by the Corporation, itsprograms, and state offices is required. Inaddition, we strongly encourage all grantees andsub-grantees to use the logos on service gear andon printed or electronic documents such asstationery, application forms, recruitment

2 Corporation for National and Community Service

SECTION 1: The Logos

Graphic Standards: A User’s Guide

brochures, websites, banners, and press releases.However, because the new logos are servicemarks of the Corporation for National andCommunity Service, usage must be inaccordance with Corporation grant provisionsand the standards spelled out in this guide. Asalways, grantees must obtain the writtenpermission of the Corporation before using thelogos on items that will be sold, and beforepermitting donors to use the logos onpromotional material.

Finally, we realize that much of the languagecontained in this manual is technical. As a result,we strongly encourage you to share these graphicstandards with the graphic designer or printerwith whom you work.

How do I get the new logos?The Corporation provides logos for partners andgrantees. The new logos can be found online atwww.nationalservice.org/logos.

New Corporation logoThe new Corporation logo contains severalelements that reflect the new direction of theagency and its programs. Specifically, the new logo:

1) Places added visual emphasis on the words“National” and “Community Service.” This isconsistent with our desire to show how ourprograms, though national in scope, operate onthe community level. It also expresses our desireto reach out to more small, community-basedgroups, both faith-based and secular.

For many years, the official logo of theCorporation did not include the word“Community,” even though the statutory name

of the agency has always been the Corporationfor National and Community Service. In aneffort to better reflect the agency’s mission,goals, and direction, the Board of Directors andleadership of the Corporation have decided touse the full statutory name.

2) Reflects the imagery of the U.S. flag,demonstrating graphically the connectionbetween patriotism and service. We believe thatserving the country, whether through militaryservice, Corporation programs, or othervolunteer networks, is a patriotic duty and anobligation of citizenship.

3) Demonstrates visually that the Corporation ismade up of three programs—Senior Corps,AmeriCorps, and Learn and Serve America. Eachprogram is represented by a white star in a bluefield, which appears together with red and whitestripes. The three stripes represent citizenship,service, and responsibility. That imagery is carriedover to the individual program logos.

4) Demonstrates visually the connection of theCorporation and its programs to USA FreedomCorps. The Corporation and its programs are partof USA Freedom Corps, President Bush’s initiativeto foster a culture of citizenship, service, andresponsibility in America. The new Corporationlogo has the same basic horizontal shape as theUSA Freedom Corps logo, reflects similar symbolicimagery from the U.S. flag, and uses the same colorpalette. Those elements draw connections betweenthe programs and make them more visuallyappealing when they appear together.

New program logosThe new program logos are very similar indesign to the old ones. However, they differ in

3

http://www.nationalservice.org/logos

several important respects and were designedwith the following purposes in mind:

1) To demonstrate more clearly therelationships between and among theCorporation’s programs. Previously, each of themajor programs had its own distinctivebackground color for the star symbol. Now, theflag blue field is standard for all, and theaddition and inclusion of the red and whitestripes in all program logos signifies graphicallythe programs’ connections to one another. It alsofurther underscores the patriotic theme ofserving your country by participating in theCorporation’s programs.

2) To reduce the number of logos used so as toincrease the public’s understanding of ourprograms and the connections between them. Thelogos included in this manual are the only logosauthorized for use by our programs. That meansthat the uniquely designed AmeriCorps*NCCCand AmeriCorps*VISTA logos should no longer beused. Those programs should instead use thestandard AmeriCorps logo, with either “NCCC” or“VISTA” placed inside the outer black ring at thebottom. Further, the text-type logos developed byRSVP, Foster Grandparents, and SeniorCompanions are no longer to be used.

3) To allow for customization by states andlocal programs. The removal of the words“National Service” from the bottom of theprogram logos provides space to add the namesof states or national and local programs. Thisfeature allows for a graphical expression of theunique federal-state-local partnership that is theessence of national and community service. Formore information on customizing program logos,please see pages 11-14 of this guide.

4) To simplify the color scheme. The reduction in the number and variety of colorsused will ensure a more consistent look acrossall our materials.


Graphic elements to avoid

★ Do not use any Corporation or programlogo other than those included in this manual. That includes the program-specific logos formerly used by theAmeriCorps*NCCC andAmeriCorps*VISTA programs, and thetext-type logos previously used by RSVP,Foster Grandparents, and SeniorCompanions.

★ Never run the logos sideways, upsidedown, or placed within a shape.

★ Use logos proportionally—don’t stretch or squeeze.

★ Do not alter the fonts or colors.

★ Obtain written permission from theCorporation before using the logos on materials that will be sold orpermitting donors to use the logos inpromotional materials.

★ Do not use the image of the star in a redfield (or in any other color field otherthan the specified blue) to represent theCorporation or any of its programs.

★ Do not use the logos smaller than ½-inch high.


ElementsThe Corporation logo consists of two elements:1) the name of the Corporation; and2) three stars representing our three programsand three stripes representing citizenship,service, and responsibility.

The program logos consist of several elements:1) a black, serrated seal;2) two white outlines of circles;3) a white sunburst;4) a capital letter representing each program;5) the full name of the program; and6) a stylized American flag with one star, torepresent the program, and three stripesrepresenting citizenship, service, andresponsibility.

The proportion, spacing, and size relationshipshave been carefully developed and must remainintact. The logos should always be used asshown—never split, altered, redrawn, flipped,added to, animated, or recreated in any way.

The logos are service marks and trademarks.Creating variations of them is unacceptable fromboth a legal and an identity standpoint.

FontsThe Corporation and program logos usespecially selected fonts. The Corporation forNational and Community Service logo is set inBerkeley Oldstyle Bold. It includes both italicand medium versions of the font.

The program logos use Helvetica BoldCondensed for the name and Times Bold for theinitial cap.

5

SECTION 2: Logo Standards

PMS 2728

PMS 032

PMS 032

PMS 2728

Berkeley OldstyleBold Italic

BerkeleyOldstyle

Bold

HelveticaBold Condensed

Times Bold

ColorsThe Corporation has standards for reproducingthe logos so they will always look consistent, nomatter where they appear. Most importantly, thelogos must always appear in either full color or inhalftones of black (grayscale). They should not bereproduced in solid white or in solid black. Theymay also not be reproduced in any other colorsbesides those designated by these standards.

The official colors of the Corporation logos areblack, red, white, and blue, with the words inblack and the flag in red, white, and blue. Inprinting, there are two ways to create thesecolors: with Pantone® spot colors or with four-color process.

Pantone® spot colorsThe blue in the flag is designated to print in acolor known as PMS 2728, and the red in the flagis designated to print in a color known as PMS032. (PMS stands for Pantone® MatchingSystem, a color standard used by designers andprinters.) To learn more about Pantone®, go towww.pantone.com.

Four-color process (CMYK build)CMYK stands for Cyan, Magenta, Yellow,Black. These are the four inks used to createmillions of colors on printing presses. If printedmaterials are being produced in “four-colorprocess printing,” color “builds” should be usedto make the official PMS blue and red.Commercial and government printers will knowhow to use these percentages.

Black and whiteThe logos may also be produced using halftonesof black, also known as “grayscale.” In this case,the blue field should always print as a 50 percentblack screen, and the red stripes should print as a30 percent black screen. The white stars andstripes should always remain white.


100% Cyan69% Magenta

90% Magenta86% YellowPANTONE®

032

PANTONE®

2728

50% Black

30% Black

30% Black

50% Black

50% Black

30% Black

30% Black

50% Black

White rule

Pantone® spot colors Four-color process(CMYK build)

http://www.pantone.com


ContrastWhen working with the logos, keep in mind thatproper contrast will make the logos easier to read.

Corporation logo and contrastWhen used in full color, the Corporation logoshould be placed on white or moderately lightbackgrounds only. Avoid using the colorCorporation logo on a busy or patternedbackground or on top of a busy photograph.

When you are working with a dark background,you may use a white version of the Corporationlogo with a color or grayscale flag.

The stars and white stripe should always remainwhite no matter what style logo you use.

Program logos and contrastThe program logos may be used on anybackground. When the background is extremelydark or black, use the version of the logo—incolor or grayscale—that has a white outlinearound the seal. This is referred to as a“knockout” version. When the background islight, use the standard versions without thewhite outline. For more information on proper useof color in conjunction with the logos, please seepages 15-16 of this guide.

OrientationNever run the logos sideways, upside down, ordiagonally.

The only exception is that an individual programlogo may be used tilted 20 degrees clockwise orcounterclockwise. For more information on thecharacteristics and use of individual program logos,please see pages 9-14 of this guide.

7

Yes Yes

No No

Yes No

No

No Yes

Yes

20º tilt

Special effects and variationsWhen using any of the logos in pieces that willbe printed:• Don’t use shading or a “drop shadow” behind

the logos.• Don’t turn the logos into outlines.• Don’t place the logos in a shape (circle,

starburst, rectangle, or other form).• Don’t combine the logos with clip art.

For more information on pairing other logos or specialprogram or event information with the Corporation’slogos, please see pages 11-14 of this guide.

White spaceThe Corporation logos look best when they havesome breathing room (often called “white space”)around them. The proportional diagram at rightshows about how much room to leave.

As a general guide, white space around theCorporation logo should be about as wide or ashigh as half of the height of the entire logo. Forexample, if the logo is 1 inch high, there shouldbe ½ inch of space between logos.

There should always be white space around theprogram logos that is equal to the approximatewidth of the inner black circle.

SizeThe minimum height for the logos is ½ inch.Do not use the logos smaller than this, as thetype would be illegible.

ProportionWhether large or small, the logos’ height/widthratio should stay the same. The logos shouldnever be stretched or squeezed.


No No

No

1/2" High(minimum)


Individual program logosEach of the Corporation’s programs—SeniorCorps, AmeriCorps, and Learn and ServeAmerica—has a logo that ties it to theCorporation through the star and stripes.

Within Senior Corps, RSVP, FosterGrandparents, and Senior Companions arerecognized with individual logos of their own, asshown at right.

Please note that the terms “National SeniorService Corps” and “Retired and SeniorVolunteer Program” are no longer to be used.Instead, please use either Senior Corps or RSVPin all references.

Within AmeriCorps, AmeriCorps*NCCC,AmeriCorps*VISTA, and AmeriCorps PromiseFellows are recognized with individual logos oftheir own, as shown at right.

Within Learn and Serve America, School-Based,Community-Based, and Higher Educationprograms are recognized with individual logos oftheir own, as shown at the right. An additionallogo for K-12 is also available. Please note thatthe full official name of the program remainsLearn and Serve America; it has been shortenedfor logo purposes only.

All of the standards that apply to the main programlogos apply to these program logos as well. Theselogos are not to be altered or used outside of theguidelines in this manual.

For information on customizing the logos, see pages 11-12.

9

SENIOR CORPS

S E N I O R C O M PA NIO

NS

It will sometimes be necessary to use more thanone of the logos at the same time. For theseinstances, standards have been developed to keepthe usage consistent and recognizable.

When you need to identify all three of theCorporation’s programs, the order will always beas follows:1) Senior Corps2) AmeriCorps3) Learn and Serve America

The program logos, when used in this manner,should run in a horizontal row, based on thespacing standards set forth on page 8 of this guide.

When it is necessary to use the Corporation forNational and Community Service logo alongwith the program logos, the Corporation logoshould be placed either first in a horizontal rowwith the program logos or on top of the row ofprogram logos when possible. The Corporationlogo should always be at least the same height asthe program logos, but never smaller.



Customizing by stateA key feature of the new program logos is theability to customize logos by state, as shown atright. This will allow members and volunteers tofeel connected to their home states while alsobeing part of a national network. The Office ofPublic Affairs has designed state-specificprogram logos for all 50 states, Puerto Rico, theDistrict of Columbia, and the territories. Torequest a state-specific logo, email [email protected].

Customizing with yourprogram nameThe Corporation encourages the placement of anational or local program name within theoutside ring of the program logo. For the SeniorCorps logos and AmeriCorps logos, onlyprogram names that are under a total of 18characters, including spaces between words, canbe used inside the logo ring. For the Learn andServe America logo, the total number ofcharacters allowed is 17 or less. Additionalconditions depend on the type of program, asdescribed below.

Senior CorpsSenior Corps programs are encouraged to place theirlocal sponsor or project name under the programspecific logo (that is, under the RSVP, FosterGrandparents, or Senior Companions logo). Thefont should be in a size approximately the same asthe name of the program at the top of the logo. Theproper font to use is Helvetica Condensed Bold, at100% horizontal scale. Use standard upper andlower case letters, not all capitals.

In certain instances, Senior Corps programs maywant to include their sponsor or project name inside

11

SECTION 3: Customizing the Logos

Athens/LimestoneCounty RSVP

Kansas CityFoster Grandparents

SENIOR CORPS


NS

Senior Companionsof Lowell

mailto:[email protected]

the logo ring if it is under the 18 character limit.The Corporation will provide logos with blankspace at the bottom of the outside ring for yourgraphic designer to modify. The correct font to usein this space is Helvetica Condensed Bold, adjustedto 80% horizontal scale. Use all capital letters.

AmeriCorpsAmeriCorps*State, AmeriCorps*National, andAmeriCorps*Education Awards programs mayinclude their program names inside the logo ringif they are under the 18-character limit. TheCorporation will provide logos with blank spaceat the bottom of the outside ring for yourgraphic designer or printer to modify. Thecorrect font to use in this space is HelveticaCondensed Bold, adjusted to 80% horizontalscale. Use all capital letters.

If your program name does not fit inside the ring,center your name under the program logo asshown at right. The proper font to use isHelvetica Condensed Bold, at 100% horizontalscale, in a size approximately the same as the nameof the program at the top of the logo. Usestandard upper and lower case letters when you arecentering a name below the logo, not all capitals.

For AmeriCorps*VISTA, AmeriCorps PromiseFellows, and AmeriCorps*Tribes, use the newprogram-specific logos and place your localprogram sponsor below the logo, as shown.

Learn and Serve AmericaLearn and Serve America programs have the optionof including their local program name, school oruniversity name, or hometown inside the logo ringif the name is under the 17 character limit. TheCorporation will provide logos with blank space atthe bottom of the outside ring for your graphicdesigner to modify. The correct font to use in this


Latino CommunityCredit Union

Delaware’s Promise

Lutheran FamilyServices of Nebraska

J U M P S TA RT

space is Helvetica Condensed Bold, adjusted to80% horizontal scale. Use all capital letters.

If the program name is too long to fit in the ring,the name should be centered under the logo in asize approximately the same as the name of theprogram at the top of the logo. The proper font touse is Helvetica Condensed Bold, at 100%horizontal scale. Use standard upper and lower caseletters, not all capitals. We recommend using theprogram specific logos (School-Based, Community-Based, Higher Education) rather than the plainLearn and Serve logo to better identify your Learnand Serve America program.

Logo combinationsFor some materials, a local sponsor may wish toplace its event or program logo together withCorporation program logos. These materialscould be stationery, recruitment brochures, pressreleases, or banners for events. Wheneverpossible, local program logos should be the samesize as or smaller than the Corporation programlogos as shown at right. If a local program’s logois a type treatment, it is acceptable to place that

Graphic Standards: A User’s Guide13

MassachusettsCampus Compact

CalServeInitiative

SENIOR CORPS


NS

Editing the logoWhat you’ll need:- EPS versions of the Senior Corps, AmeriCorps,

or Learn and Serve logos.- Adobe Illustrator 7 or above. Macromedia

FreeHand 9 or above. Mac or PC.- Adobe font: Helvetica Condensed Bold

Available for purchase at www.adobe.com/typeStep 1:- Request the appropriate logo based on yourneeds (CMYK, Pantone®, Black and White) by e-mailing [email protected] 2:- Open the EPS file into your graphics program.

- Select the Type Tool from the tool bar.- Highlight “Insert Text” at the bottom of the logo.Step 3:- Edit this text keeping the restrictions in mind

listed on pages 11-13. Remember that it isimportant that the logo match the style andconsistency presented in this guide.

Step 4:- Save the logo as an EPS file for inclusion in

your publication or other artwork.- Remember to consult with your printer or other

vendor about what logo format they need.It may be best to provide them with this guideand the logo files and have them create theartwork for you.


logotype alongside the Corporation programlogo. (Please use the standards set forth on page 8 ofthis guide for spacing requirements. For questions onhow to use logo combinations for gear, see page 18.)

USA Freedom Corpsand Corporation logosThe Corporation and its programs are part ofUSA Freedom Corps, a White House initiativeto encourage volunteerism and foster a culture ofcitizenship, service, and responsibility. As part ofthat effort, President Bush has asked allAmericans to devote at least 4,000 hours, theequivalent of at least two years of their lives, inservice to their communities and country. Theprograms of the Corporation are one way forAmericans to answer that call.

As a result, you may wish to use the USA FreedomCorps logo along with the appropriate Corporationprogram logo. If you are interested in displayingthe USA Freedom Corps logo on your website oron other materials such as T-shirts or letterhead,you must abide by the usage rules described atwww.usafreedomcorps.gov/link _to_us.asp. Pleasenote that the words “The President’s Call toService” are part of the official logo and shouldalways be used. When using the USA FreedomCorps logo in conjunction with the Corporationlogo or a particular program logo, the USAFreedom Corps logo should always be the sameheight or smaller than the Corporation logo, butnever bigger, and it should come at the end of ahorizontal row of logos when possible.

It will not always be possible to run the logos inthis horizontal fashion. In cases where the logosmust be vertical, please apply the rules of sizeand space so that each of the logos hasappropriate breathing room and a reasonable sizerelationship to its neighbors.


http://www.usafreedomcorps.gov/link_to_us.asp


Color palettesThe Corporation and each of its programs hasan official palette of colors that are to be used onall general materials. The consistent use of thecolors helps lend a familiar tone to all printedmaterials. Colors are a part of the identity of theCorporation and its programs.

Colors in these palettes should be used in anyprinted pieces of the Corporation or itsprograms, especially on “core” materials —brochures, guides, website pages, stationery,and exhibits.

The palette colors serve as design accents, so ourprinted materials will be more colorful andvisually appealing than if only the blue and redfrom the logos were used.

Following are both the Pantone® spot colornumbers and the four-color build formulas foreach of the colors in the Corporation’s andprograms’ color palettes.

Important notes1) The four-color build formulas are not exactmatches for the Pantone® spot colors. They aresimply close approximations for achievable colorswhen printing with the four-color process. Youshould not expect the CMYK build versions ofthe palette colors to match the specifiedPantone® spot colors exactly.

2) The colors you are viewing on this page arealso not exact matches for the Pantone® spotcolors. The only way to see exact printedrepresentations of the palette colors is to use aprofessional Pantone® specifier.

3) Different budgets require different specifications,which is one reason people like the choice of usingeither Pantone® spot colors or four-color builds.Historically, spot colors have been less expensivethan the four-color process. With the recentadvances in digital printing, however, you may findthat smaller budgets allow for four-color printing.Please check with your vendor for comparativeestimates before you assume that you must printusing three or fewer Pantone® spot colors.

15

SECTION 4: Approved Colors

CMYKbuild:M: 50Y: 100

CMYKbuild:K: 100

LOGO BLACK

CMYKbuild:C: 100M: 69

LOGO BLUE

(ALSO SENIORCORPS BLUE)


LOGO RED

(ALSOAMERICORPSRED)

CMYK build:C: 100Y: 91K: 6

LEARN ANDSERVE AMERICAGREEN

Corporation Color Palette

PANTONE®

032

CMYK build:M: 27.5Y: 100

*When printing onuncoated paper, please usePantone® 129

PANTONE®

130PANTONE®

2728PANTONE®

Pro BlackPANTONE®

32-1PANTONE®

355


CMYK build:C: 79K: 100

SENIORCOMPANIONSPURPLE

CMYK build:K: 100

LOGO BLACK

CMYKbuild:C: 100M: 69

LOGO BLUE


CMYK build:M: 90Y: 86

LOGO RED

Senior Corps Color Palette

PANTONE®

032PANTONE®

2728PANTONE®

Pro BlackPANTONE®

2593

CMYK build:C: 43M: 100K: 23.5

FOSTERGRANDPARENTSGREEN


RSVP ORANGE

PANTONE®

32-1PANTONE®

377

CMYK build:K: 100

LOGO BLACK

CMYK build:C: 100M: 69

LOGO BLUE


LOGO RED

(ALSOAMERICORPSRED)

AmeriCorps Color Palette

PANTONE®

032PANTONE®

2728PANTONE®

Pro Black


NCCCGREEN


NCCCGOLD

PANTONE®

123PANTONE®

329

CMYK build:M: 87Y: 83K: 30.5

VISTAMAROON

PANTONE®

484


CMYK build:K: 100

LOGO BLACK

CMYK build:C: 100M: 69

LOGO BLUE


LOGO RED



Learn and Serve America Color Palette

PANTONE®

032


*When printing onuncoated paper, please usePantone® 129

PANTONE®

130PANTONE®

2728PANTONE®

Pro BlackPANTONE®

32-1PANTONE®

355


Logo useThere are many places the Corporation logos mightbe used—in print, on the web, on TV, on T-shirtsand hats, and on display materials. Providingspecific technical information and standards on all possible uses is beyond the scope of thisguide. Some basic guidelines are covered here.

How can I get an electronic/digital copy of the Corporationlogo or a program logo?You can download several versions of the logosat www.nationalservice.org/logos. If you needhelp, e-mail [email protected].

Which file format is best to use?Logo files are available in full-color, spot color,and in grayscale.

Logo slicksUpon request, the Office of Public Affairs canprovide logo slicks for your use. [email protected].

How do I use the logo in aWord document?• Decide which version of the logo you want to

use (either color or grayscale). Download theappropriate logo onto your hard drive.

• Open your Word document. Place your cursorat the point where you want the logo toappear.

• On the Tool Bar menu, click on INSERT.• Click on PICTURE.• Click on FROM FILE.• Scroll to the file that contains the logo that

you downloaded from the Corporationwebsite, and double click on it.

Technical notes1) You won’t be able to edit logo files unless youhave image editing software (e.g., Illustrator,Freehand, Photoshop) on your computer. Mostprograms, like PowerPoint and Microsoft Word,allow you to simply “place” or “insert” a graphicinto a document.2) The Corporation logos that appear on theCorporation website are very low resolution JPEGand GIF files. They are meant only to be viewedin a web browser. Please do not copy-and-paste ordownload these versions of the logo for use in yourprinted documents. For full-resolution logo files thatare appropriate to your end-use, please use the linkon this page to access the files you need.

17

SECTION 5: How to Get and Use Logos

Use this file type

Available in these forms

For theseapplications

EPS

JPEG

TIFF

GIF

Pantone Spot Color,Four-Color (CMYK),

and Grayscale

Color (RGB)and Grayscale

Four-Color (CMYK)and Grayscale

Indexed color

Commercial Printing

(e.g. Quark XPress,PageMaker, Corel,

Illustrator, Freehand)

Laser Printingand Web

(e.g. Microsoft Office,Word Perfect)

Commercial Printing and

Laser Printing (e.g. Quark XPress,PageMaker, Corel,

Illustrator, Freehand,Microsoft Office,

Word Perfect)

Web


http://www.nationalservice.org/logos


Service gearThe Corporation strongly encourages programsto provide T-shirts, hats, and other service gearfor members and volunteers to wear while theyare serving. The Corporation has produced awide variety of service gear for all nationalservice programs—Senior Corps, AmeriCorps,and Learn and Serve America, as well as specialitems for Martin Luther King, Jr. Day ofService. These items can be purchased onlinethrough the national service catalog located atwww.nationalservicecatalog.org.

Mississippi Industries for the Blind (MIB) is theofficial supplier of service gear. MIB operatesthe national service catalog and fulfills orders forservice gear. MIB currently has in stock someservice gear with the old logos. Due to the largecost involved in producing this gear, MIB willcontinue to distribute gear with the old logosuntil supplies run out, at which time gear withnew logos will be provided. Given the similarityin look, it is acceptable for national serviceparticipants to wear the old or new logos whenserving together.

In addition to providing official service gear,MIB can custom design T-shirts, sweatshirts,hats and other items. To special order gear, call601-984-3200 or e-mail Ada Jordan [email protected].

SizeOn T-shirts and other clothing, program logosshould never be printed smaller than 1 inch andnever larger than 9 inches. On hats, programlogos should be no smaller than 2 inches. Inevery case, you should attempt to make programlogos at least as big as any other logo with whichthey will appear.

ContrastThe same principles that apply to the use of thelogo in print apply to the logo as it might beapplied to gear. One important thing toremember is that if you are planning to apply thelogo to a dark item—such as a black hat—youmust be sure that, in addition to the standardred, blue, and black colors, you must also specifywhite as a printing color. The application ofwhite onto dark objects can be achieved throughscreen printing or embroidery.

Logo combinationsGrantees may wish to use their own logos inconjunction with program logos on gear. Usagemust be in accordance with Corporation grantprovisions and the standards outlined in thismanual. Grantees may not alter the logos andmust obtain written permission from theCorporation before using the logos on materialsthat will be sold and before permitting donors touse the logos on promotional material.

The preferred placement for any of the programslogos is as follows:

1) on the chest2) on the right sleeve3) on the back

See examples on the next page.


SECTION 6: Logos and Service Gear

http://www.nationalservicecatalog.org



First choice (chest)

Third choice(back)

19

Second choice (sleeve)

LogosWe welcome the use of the Corporation logoand program logos on websites. Generally, thegraphic standards for the use of the logosoutlined in this guide also apply to websites, butthere are some special considerations.

SizeThe minimum height for the logos on the web is¾ inch, but we urge you to keep legibility inmind when considering your content as well asyour average viewer.

LinkingWe encourage you to link your website towww.nationalservice.org, www.seniorcorps.org,www.americorps.org, or www.learnandserve.org.You can use program logos or national serviceweb banners as link buttons. Go towww.nationalservice.org/linktous for more details.

Web colorsJust as there are guidelines for using theappropriate colors for each of the logos in print,

there are special guidelines for using color whenyou put the program logos on the web.

You should always place the program logos onwhite backgrounds. Knockout versions of thelogos are not available in the JPEG format, soplacing the logos on dark backgrounds on theweb is not an option. If you do this, you willend up with a white box around the logo. Thisis not acceptable.

Web bannersA web banner is an advertisement designedspecifically for websites. The Corporation hasdeveloped several banners promoting nationalservice that you can use for free on your website.When an individual clicks on the nationalservice banner, he or she will go directly to therelated website, such as www.seniorcorps.org. Toget national service banners, go towww.nationalservice.org/linktous.


SECTION 7: Web Guidelines

Hex:#FF6600

Hex:#000000

LOGO BLACK

Hex:#003399

LOGO BLUE


Hex:#CC0000

LOGO RED

(ALSOAMERICORPSRED)

Hex:#006600


Corporation Web Color Palette

PANTONE®

032

Hex:#FF9900

PANTONE®

130PANTONE®

2728PANTONE®

Pro BlackPANTONE®

32-1PANTONE®

355

http://www.nationalservice.org

http://www.seniorcorps.org

http://www.americorps.org

http://www.learnandserve.org.

http://www.nationalservice.org/linktous

http://www.nationalservice.org/linktous

Graphic Standards: A User’s Guide21

Hex:#660099

SENIORCOMPANIONSPURPLE

Hex:#000000

LOGO BLACK

Hex:#003399

LOGO BLUE


Hex:#CC0000

LOGO RED

Senior Corps Web Color Palette

PANTONE®

032PANTONE®

2728PANTONE®

Pro BlackPANTONE®

2593

Hex:#669900

FOSTERGRANDPARENTSGREEN

Hex:#FF6600

RSVP ORANGE

PANTONE®

32-1PANTONE®

377

Hex:#000000

LOGO BLACK

Hex:#003399

LOGO BLUE

Hex:#CC0000

LOGO RED

(ALSOAMERICORPSRED)

AmeriCorps Web Color Palette

PANTONE®

032PANTONE®

2728PANTONE®

Pro Black

Hex:#006666

NCCCGREEN

Hex:#FFCC00

NCCCGOLD

PANTONE®

123PANTONE®

329

Hex:#990000

VISTAMAROON

PANTONE®

484

Hex:#FF6600

Hex:#000000

LOGO BLACK

Hex:#003399

LOGO BLUE

Hex:#CC0000

LOGO RED

Hex:#006600


Learn and Serve America Web Color Palette

PANTONE®

032

Hex:#FF9900

PANTONE®

130PANTONE®

2728PANTONE®

Pro BlackPANTONE®

32-1PANTONE®

355

Official program namesOfficial program names should be spelled out as follows:

Senior CorpsFoster GrandparentsSenior CompanionsRSVP

AmeriCorpsAmeriCorps*State AmeriCorps*NationalAmeriCorps*VISTAAmeriCorps*NCCCAmeriCorps Promise Fellows AmeriCorps Education Awards Program AmeriCorps U.S. Territories AmeriCorps Indian Tribes

Learn and Serve AmericaLearn and Serve America K-12Learn and Serve America School-BasedLearn and Serve America Community-BasedLearn and Serve America Tribes and

U.S. TerritoriesLearn and Serve America Higher Education

When translating documents into differentlanguages, please do not translate the officialname of the program.

When giving the website address, always include“www” in the address and use all lower-caseletters, such as:

www.nationalservice.orgwww.seniorcorps.orgwww.americorps.orgwww.learnandserve.org

Approved descriptionsof the Corporation andits programsTo ensure consistency in all materials, please usethe following language when describing theCorporation and its programs. We have includedboth a short and a long version. If your space islimited, you may also use just the first sentenceof any of the descriptions.

The Corporation for National and Community ServiceThe Corporation for National and CommunityService provides opportunities for Americans ofall ages and backgrounds to serve theircommunities and country through threeprograms: Senior Corps, AmeriCorps, and Learnand Serve America. Together, the programs ofthe Corporation engage more than two millionAmericans each year in meeting critical needs ineducation, the environment, public safety,homeland security, and other areas.

orThe Corporation for National and CommunityService provides opportunities for Americans ofall ages and backgrounds to serve theircommunities and country through threeprograms: Senior Corps, AmeriCorps, and Learnand Serve America. Working with national andcommunity nonprofits, faith-based groups,schools, and local agencies, the Corporationengages more than two million Americans eachyear in meeting critical needs in education, theenvironment, public safety, homeland security, andother areas. The Corporation and its programs arepart of USA Freedom Corps, a White Houseinitiative to foster a culture of citizenship, service,


SECTION 8: Program Names and Descriptions

http://www.nationalservice.org

http://www.seniorcorps.org

http://www.americorps.org

http://www.learnandserve.org


and responsibility, and help all Americans answerthe President’s Call to Service.

Senior CorpsSenior Corps taps the skills, talents, andexperience of more than half a million Americansage 55 and older to meet community needs ineducation, the environment, public safety,homeland security, and other areas. Senior Corpsis administered by the Corporation for Nationaland Community Service, which also overseesAmeriCorps and Learn and Serve America.

orSenior Corps taps the skills, talents, andexperience of more than half a million Americansage 55 and older to meet a wide range ofcommunity needs through three programs:RSVP, Foster Grandparents, and SeniorCompanions. Among other activities, RSVPvolunteers help local police departments conductsafety patrols, participate in environmentalprojects, provide intensive educational services tochildren and adults, and respond to naturaldisasters. Foster Grandparents serve one-on-oneas tutors and mentors to young people withspecial needs. Senior Companions helphomebound seniors and other adults maintainindependence in their own homes. Senior Corpsis administered by the Corporation for Nationaland Community Service, which also overseesAmeriCorps and Learn and Serve America. It ispart of USA Freedom Corps, a White Houseinitiative to foster a culture of citizenship, service,and responsibility, and help all Americans answerthe President’s Call to Service.

AmeriCorpsAmeriCorps engages more than 50,000 Americanseach year in intensive service to meet community

needs in education, the environment, public safety,homeland security, and other areas. AmeriCorps isadministered by the Corporation for National andCommunity Service, which also oversees SeniorCorps and Learn and Serve America.

orAmeriCorps engages more than 50,000Americans each year in intensive service to meetcommunity needs in education, the environment,public safety, homeland security, and other areas.Members serve with national nonprofitorganizations like Habitat for Humanity, theAmerican Red Cross, and Teach for America, aswell as with hundreds of smaller communityorganizations, both secular and faith-based.Other members serve with AmeriCorps*NCCC(National Civilian Community Corps), a team-based residential program for adults 18 to 24years old, or in low-income communities withAmeriCorps*VISTA. In exchange for a year ofservice, AmeriCorps members earn an educationaward that can be used to pay for college or topay back qualified student loans. AmeriCorps isadministered by the Corporation for Nationaland Community Service, which also overseesSenior Corps and Learn and Serve America. It ispart of USA Freedom Corps, a White Houseinitiative to foster a culture of citizenship, service,and responsibility, and help all Americans answerthe President’s Call to Service.

Learn and Serve AmericaLearn and Serve America provides grants toschools, colleges, and nonprofit groups tosupport efforts to engage 1.5 million studentseach year in community service linked toeducational goals. Learn and Serve America isadministered by the Corporation for Nationaland Community Service, which also overseesSenior Corps and AmeriCorps.

23

orLearn and Serve America provides grants toschools, colleges, and nonprofit groups tosupport efforts to engage 1.5 million studentseach year in community service linked toeducational goals. This type of learning, calledservice-learning, improves communities whilehelping young people develop their academicand civic skills. In addition to providing grantsfor such activities, Learn and Serve Americasponsors a scholarship and recognition programfor outstanding community service by youngAmericans. Learn and Serve America isadministered by the Corporation for Nationaland Community Service, which also overseesSenior Corps and AmeriCorps. It is part ofUSA Freedom Corps, a White House initiativeto foster a culture of citizenship, service, andresponsibility, and help all Americans answer the President ’s Call to Service.


Documents

579-A4 Graphic Standards32).pdf · 2014-04-09 · Graphic Standards:A User’s Guide brochures, websites, banners, and press releases. However, because the new logos are service marks