2
Digital Color Printing Solutions Propel your print communication into the fast lane with digital color printing solutions from Corporate Graphics Direct Marketing Solutions (CGDMS). Digital printing is an affordable, efficient solution for producing short-run jobs with variable content — without sacrificing color or quality. Whether you’re looking for full-color variable content printing or Print on Demand capabilities, CGDMS is your one-stop shop. Full-Color Variable Content and Page Count Printing The trend in direct marketing is quickly shifting from traditional “mass marketing” to targeted, 1:1 direct mail programs. Today’s technology allows you to remove the time, cost and complexity barriers typically associated with personalized printing. Print on Demand Gone are the days of printing thousands of marketing pieces and letting them gather dust in a warehouse. Now you can take advantage of web-to-print technology that allows you to print on demand in quantities that make sense. At Corporate Graphics Direct Marketing Solutions, we’re dedicated to helping your business succeed. With our digital color printing technology, you can remove the time, cost and complexity usually associated with full-color short run, variable printing. By utilizing the digital printing solutions from CGDMS, you have more options and flexibility with your printed communications.

5749121 Digital Color Printing

Embed Size (px)

Citation preview

Page 1: 5749121 Digital Color Printing

Digital Color Printing Solutions

Propel your print communication into the fast lane with digital color printingsolutions from Corporate Graphics Direct Marketing Solutions (CGDMS).Digital printing is an affordable, efficient solution for producing short-run jobswith variable content — without sacrificing color or quality.

Whether you’re looking for full-color variable content printing or Print on Demandcapabilities, CGDMS is your one-stop shop.

Full-Color Variable Content and Page Count Printing

The trend in direct marketing is quickly shifting from traditional “massmarketing” to targeted, 1:1 direct mail programs. Today’s technology allows you to remove the time, cost and complexity barriers typically associated withpersonalized printing.

Print on Demand

Gone are the days of printing thousands of marketing pieces and letting themgather dust in a warehouse. Now you can take advantage of web-to-printtechnology that allows you to print on demand in quantities that make sense.

At Corporate Graphics Direct Marketing Solutions, we’re dedicated to helpingyour business succeed. With our digital color printing technology, you canremove the time, cost and complexity usually associated with full-color shortrun, variable printing. By utilizing the digital printing solutions from CGDMS, you have more options and flexibility with your printed communications.

Page 2: 5749121 Digital Color Printing

Full-Color Variable Content Printing Want your direct mail piece to stand out in the crowd? Enhance simple direct mail with full-color variable content, including text and images. By adding the power of 1:1 personalization, you’ll give your businessan enormous edge over the competition. Your direct mail will have more impact and will be more memorable to your customers,resulting in higher response rates.

Research shows the combination of color and personalization in documentsdelivers up to a 34% faster response rate.

The options are endless: Add customizedoffers, leverage database intelligence orenhance the look with full-color variable images.

Full-Color Variable Content Printing is ideal for:

• Loyalty programs

• Personalized direct mailings

• Post-sale, cross-sell marketing materials

• Integrated promotional and transactional communications

• Seminar/program announcements

• Trade show marketing

Print on DemandTired of managing a warehouse full of outdated marketing and collateral materials? Eliminate wasteful obsolescence, enhance web-to-print capabilities, and initiate online document storage with on-demand print and fulfillment from Corporate Graphics Direct Marketing Solutions.

You’ll not only save money with lower inventory costs, but you’ll also improve efficiencies. Now you can store,

track and order all of your printed materialswith the click of a mouse.

Print on Demand is ideal for:

• Customized collateral,including brochures, sell sheets and take-ones

• Point of Sale/Point ofPurchase materials

• Signage

• Greeting cards

SpecificationsOur digital color printing capabilities allow for a large range of substrates, including finishes,sizes and weights. The options are endless.

Paper format:Uncoated: 16 lb. bond to 130 lb. coverCoated: 60 lb. text to 130 lb. cover

Maximum sheet size: 14.33" x 20.5"Minimum sheet size: 7" x 7"

Other acceptable substrates:• Textured and specialty stocks• Recycled stocks• Perforated• Cut tabs• Transparencies• Labels

Enhanced graphic capabilities:• Precise color-to-color and front-to-back

registration• High image quality (600 x 4800 dpi)

• Excellent image quality on coated, uncoated, smooth and textured stocks

Finishing options:• Stitched booklets

• Perfect binding

• Punch documents for lay-flats

• Coil binding

Employee benefits and compensation self-mailer featuring variable company logos and mailing address, as well asvariable benefits information, such as 401(k) contribution, personalized to each recipient.

Four-color sell sheet printed on-demand, allowingfor reduced inventory, ordering flexibility and quickupdates as needed.