57 Preference of Youth Towards Foreign Brand and Indian B_1442469934312

8/20/2019 57 Preference of Youth Towards Foreign Brand and Indian B_1442469934312

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“ REFERENCE OF YOUTH

TOWARDS FOREIGN BRAND

AND INDIAN BRAN D

”

INDUSTRY--- TEXTILE

SUBMITTED TO

MR.SHASHANK MEHRAE&L CORDINATOR AMITY BUSINESS SCHOOL

NOIDA

SUBMITTED BY

ANSHUL BHARDWAJROLL NO—AU200524103

SEC—A


2/66

CONTENTS

Acknowledgement

Reason o! c"oos#ng t"e to$#c

%&A'TER -(

1. Pr!"#$ %"'('$'(2. M"$)%*+,

%&A'TER )*---- B!and#ng

(+ Mean#ng o a ,!and and Its Im$o!tance

*+ B!and Assoc#at#ons

+ B!and Assoc#at#on and .al/e %!eat#on

0+ B!and Assoc#at#ons and .al/e o '!od/cts Model

1+ %o/nt!2 o O!#g#n

3+ %o/nt!2 o o!#g#n !/les o! te4t#le and a$$a!el $!od/cts

5+ %ons/me! B/2#ng Be"a6#o!

7+ B!and c!eat#on model8+ Model#ng .a!#at#on #n B!and '!ee!ence9 T"e Roles o O,:ect#6e

En6#!onment and Mot#6at#ng %ond#t#ons

%&A'TER )----Ind#an Yo/t" )Int!od/ct#on(+ %om$a!#son o olde! and new gene!at#on

*+ 7 dom#nant !#t/als !elect 2o/ng Ind#an male ,e"a6#o!

+ ;e2 d!#6e!s o Ind#an 2o/t"

0+ Yo/t" att#t/de

%&A'TER )0----Int!od/ct#on to te4t#le #nd/st!2

(+ A sto!2 o t"e Ind#an Te4t#le Ind/st!2*+ T"e %/!!ent S#t/at#on and '!o,lems o!ld

0+ T"e Ind/st!2 !om a '!act#cal .#ew

1+ Ma!ket s/mma!2


3/66

%&A'TER-1---- Re6#ew on e4#st#ng l#te!at/!e

(+ T"e %omme!c#al#?ed %"#ld and t"e New %ons/me! %/lt/!e

Book Re6#ew9 Bo!n To B/2 ,2 @/l#et Sc"o!

*+ Re6#ew on /t/!e o Ind#an te4t#le #nd/st!2

%&A'TER-3

1. A(-*,' -(% r"#//"(%-$'(2. C(#*'(

%&A'TER-7

1.E"#$'" //-r,

%&A'TER -8

1. R""r"(#"2. "$'((-'r"


4/66

%ERTI


5/66

Acknowledgement

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6/66

REASON FOR CHOOSING THIS TOPIC

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9/66

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11/66

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26/66

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28/66

7 dom#nant !#t/als !elect 2o/ng Ind#an male ,e"a6#o!

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29/66

W)-$ 6- %'#"r"% ' $)-$ - -r - $)' "+/"($ ' #(#"r("% = $)"r" -r" %/'(-($"'+)$ r'$-* $)-$ -%"r$''(+ "'$)"r r"*"#$= r/ r #" '( $ #(#'*, r

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30/66

T)"" r'$-* -r" ($ "#*'" $ (" -($)"r= -(% -( '(%''%-* #-( 8#r'8" $ /r"

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31/66

;EY DRI.ERS O< INDIAN YOUT&

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32/66

'ee!s acce$tance

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33/66

INTRODUCTION TO INDUSTRY

A sto!2 o t"e Ind#an Te4t#le Ind/st!2

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34/66

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35/66

Fiber Mix

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36/66

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RAYMOND

RAYMOND,GRAIM

RAYMOND,VIMAL

RAYMOND

KUMAR

KUMAR&RAYMOND

IYARAM

VIMAL

VIMAL,RAYMONDA

VIMAL,RAYMOND

INTER'RETATION

I( I(%'-( 8r-(% R-,/(% )- $)" /-'// #('%"r-$'( *""* 6)'*" 9r#)-'(+. **6"% 8, $)"r I(%'-( 8r-(%.


57/66

>&I%& ONE BEST DES%RIBE YOU AS A 'ERSON

INTER'RETATION

L7'(+ $ $)" 9"r(-*'$, '" $)" I(%'-( ,$) $)", /-'//"$r"r$ **6"% 8, !%+'(+ 9"r(-*'$,.

T)' '("r $)-$ $'** $)", -r" "$r"r$ 8$ $)", $'** )-" - /r" 9r""r"(#"$6-r% $)" I(%'-( 8r-(%.


58/66

>&ERE DO YOU S'END YOUR .A%ATION

INTER'RETATION

M$ $)" I(%'-( ,$) 9"(% $)"'r -#-$'( '( I(%'- 6'$) 2.

T)' '("r $)-$ $)", )-" /r" *" r $)"'r #($r, -(% $)", 6-($ $ 9"(%$)"'r /(", '( $)"'r 6( #($r, (*,.


59/66

>&I%& BRAND DO YOU EX'E%TIN TO BUY IN


60/66

MONT&LY &OUSE &OLD IN%OME

INTER'RETATION

L7'(+ $ $)" '(#/" *""* $)" ,$) /-'// $)"/ R"$ 24=000 r/r" '(#/" **6"% 6'$) R"$ 1=00020=000.

T)' '("r $)-$ '(#/" *""* ' ($ $)" )'(%r-(#" '( $)"'r 8r-(% 9r""r"(#".


61/66

RATE T&E %OUNTRY O< ORIIN E


62/66

>&AT AS'E%TS DID YOU LOO;ED &EN

YOU 'UR%&ASED INDIAN BRAND

8%

21%

24%

3"%

12%MATCHE $ITH

PERONALITY

HIGH 'UALITY

GOOD VALUE(PRICE

OERING

BRAND AMILARITY

CONITENCE

INTER'RETATION

L7'(+ $ $)" 9-r-/"$"r *7"% r 6)'*" 9r#)-'(+ 8r-(% -/'*'-r'$, -(%+% -*"9r'#" "r'(+ -r" $)" /-'( #r'$"r'- 6'$) 35 -(% 24r"9"#$'"*,.

T)' '("r $)-$ 8r-(% -/'*'-r'$, ' (" /$ 96"r -$$r'8$" '( $)" /'(% #(/"r.

T)' -* '("r $)-$ I(%'-( 8r-(% -/'*'-r'$, '( $)" ,$) ' /-'//


63/66

>&AT AS'E%TS DID YOU LOO;ED &EN

YOU 'UR%&ASED


64/66

CONCLUSION

T)" 9r""r"(#" r I(%'-( 8r-(% ' /-'// '( /'(% $)" ,$)>.

L7'(+ $ -$$r'8$" 6)'#) /$'-$" $ 6'$#) 8r-(% ' 8r-(% -/'*'-r'$,.

T)" S-$'-#$'( *""* ,$) $6-r% I(%'-( 8r-(% ' /-'// -#/9-r"% $ r"'+( 8r-(%.

S$'** I(%'-( 8r-(% ' *"-%"r '( $)" $"$'*" /-r7"$ 6'$) r""r"(#" $ ,$).

L7'(+ $ $r" ,$) -r" /r" '($"(%"% $ 8, I(%'-( 8r-(%.

C($r, r'+'( ' -* 9*-,'(+ - /-!r r*" '( $)" /'(% ,$) 6)'*" 9r#)-'(+.

I(%'-( ,$) -r" /$*, )-'(+ "$r"r$ -(% !%+'(+ 7'(% 9"r(-*'$,


65/66

Eec!t"#e $!mm%&'

()*F*)*+"* ,F Y,T$ T,WA)DS F,)*I.+ /)A+D A+D

I+DIA+ /)A+D A+D I+DIA+ /)A+D

W)-$ ' 8r-(% -** -8$? I$ ' $)" (-/" = $"r/= '(+ = ,/8*= r %"'+( r - #/8'(-$'( -** $)"" 6)'#) ' '($"(%"% $ '%"($', $)" +% r - "r'#" (" "**"r r - +r9 "**"r -(% $ %'"r"($'-$" $)"/ r/ $)" $)" #/9"$'$r. Br-(% ' "r, #r#'-* r -(, '(%$r, r #/9-(,. ;r= $)" #(/"r -r" r"*#$-($ $ $r, $ (7(6( 8r-(%. A(% 8r-(% *,-*$, ' '#7*". C/9-('" 7(6 $)' $"("$ 6)'#) ' 6), $)", 6r7 r"*"($*"*,$6-r% 8r-(% 8'*%'(+.

T)" "/"r+'(+ 9$ WTO #"(-r' 6" -r" '( r +r"-$"r 8r-(% #*$$"r 6'$) $)-(%

8r-(% "($"r'(+ '( $)" /-r7"$ -(% $)" 8-$$*" r ##9,'(+ /'(% 9-#" r 9r""r"(#" *""*' /$ *'7"*, $ 8" ""( ( $)"

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