Does our pitch accurately present conventions of the Thriller
genre?
YES NO NOT SURE
Focus group questionnaire!!
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!Other Questions from the Questionnaire
Would you recommend this to a friend?
YES NO MAYBE
23
15
YES NO
Focus group questionnaire!Do you like the concept of the
characters?
In response to this question most of our market research
candidates said that the charac-ters were interesting or weird and
that they defy archetypal character roles and this makes them want
to watch the film.
Would this appeal to you?
The majority of the market research group liked the concept,
however some said they preferred genres that were a bit more
mainstream like rom-coms.
!!General findings
The market research group liked our concept and the name of our
film. They thought the name was very 'inventive' and 'clever'. They
also though the concept was unique and they liked the fact that our
media product is based on cannibalism, which isnt commonly explored
by many media sources. The market research group liked that: our
media product strayed away from the conventions of the thriller
genre and archetypal narratives within media; whereby the
antagonist in our me-dia product is a female and also, the
protagonist is a female who doesnt play the typical character
function of Damsel in distress, waiting for a male antagonist to
rescue her. However, our market research group thought that it
might be difficult to get a human-size cage and taking this
critique on board; we decided to simply use a chair and some
rope.
