Do you like the concept of the characters? In response to this
question most of our market research candidates said that the
characters were interesting or weird and that they defy archetypal
character roles and this makes them want to watch the film. Would
this appeal to you? The majority of the market research group liked
the concept, however some said they preferred genres that were a
bit more mainstream like rom-coms.
General findings The market research group liked our concept and
the name of our film. They thought the name was very 'inventive'
and 'clever'. They also though the concept was unique and they
liked the fact that our media product is based on cannibalism,
which isnt commonly explored by many media sources. The market
research group liked that: our media product strayed away from the
conventions of the thriller genre and archetypal narratives within
media; whereby the antagonist in our media product is a female and
also, the protagonist is a female who doesnt play the typical
character function of Damsel in distress, waiting for a male
antagonist to rescue her. However, our market research group
thought that it might be difficult to get a human-size cage and
taking this critique on board; we decided to simply use a chair and
some rope.
