CASE STUDY

poushtikaall purpose flour

Category: Branding

Client: Poushtika

Brief: Create a brand identity that would epitomise the brand values, i.e. wholesome f lour, specially made from 21 different grains and pulses.

Going by the brief, we decided to keep it very simple

and straightforward so that the logo and packaging

would serve the dual purpose of communicating the

product benef its at a glance as well as standing out

from the crowd of similar products on the shelves.

We also wanted to communicate the goodness and

pure nature of the product in a direct manner.

poushtikaall purpose flour

LOGO

Colours

SHOWCASE