1PHOTOCOPIABLE Cambridge University Press 2011©

AUDIOSCRIPT

Business Benchmark Upper-Intermediate

UN

ITS 9–12U

PPER-INTERM

EDIATE PRO

GRESS TEST 3 KEY

Units 9–12

So, just to summarise, Graffiacom is a fun and unique product. It’s already proved a great hit at events but there’s a whole new market out there for its use in educational institutions. That’s why we feel it has such potential and why it’s such an attractive opportunity for investment.

Now, if you have any questions, or if you’d like to come up and try out Graffiacom for yourselves, please feel free.

Good morning, and thank you for coming. My name is Steven Pitcher and this is my partner David Young. We’re here today to tell you about our product, Graffiacom, which is a unique product with great potential and we feel it represents a really good opportunity for investment.

Graffiacom is a new system for making digital images. The first thing you’ll notice, of course, is this screen behind me. The one we’ve got here is 300 cm in length and 180 cm high, but we also provide two other larger sizes. Our largest is a massive 460 cm long and 300 cm high. Or, if you prefer, you don’t even need the screen. If you have a light coloured surface like a white wall, you can just project your images onto that. For the rest of the system, we have a computer here which is linked to a camera and a projector. Then the fun part is the hand-held devices here which basically emit infra red light that you use to draw images. The first one we designed was this simple plastic rod. But we also have what we call the aerosol spray here and the water pistol, and, our most recent one, the icing gun, so that when you draw your images it feels as if you’re putting icing on a cake.

So far, most of our income has come from renting out the hardware at corporate events in the form of a fun attraction. This has been very successful and there are always loads of people who can’t wait to draw or write messages on the big screen. Turnover last year was around £105,000 and our forecast is for it to grow quite rapidly this year to around £250,000. This market still has a lot of potential and we’ve just got a contract to rent out the system next month at a music festival, so we’re broadening our appeal there. But we also think that the product has other applications. Yes, it’s fun, but there’s a whole lot more to it than just novelty value. We’ve presented our product at five or six art colleges, and we’ve been in touch with over 50 more to get information for our market research. There has been widespread interest in purchasing both the software and the hardware. And this is because, of course, you don’t have to have just one big outdoor screen like we have here. It’s possible to scale it down so that you provide everyone with a rod which you use to draw images on your personal computer, which you can then print off. And that, we feel, is where the growth potential really lies. If art colleges want it, why not primary and secondary schools? Graffiacom is an art form which can really stimulate creativity. It could be rolled out to become an integral part of art classes in any educational establishment.

2PHOTOCOPIABLE Cambridge University Press 2011© Business Benchmark Upper-Intermediate

UN

ITS 9–12U

PPER-INTERM

EDIATE PRO

GRESS TEST 3 KEY

Units 9–12

Vocabulary 1 D

2 C

3 D

4 A

5 C

6 B

7 C

8 B

9 B

10 A

11 D

12 C

13 break into

14 buy into

15 give

16 carry out

17 raise

Writing: sample answer

Dear Sirs,

I am writing in response to your advertisement for franchisees for Digikey. I am currently based in the North of England and am interested in the possibility of taking out a franchise with your organisation. I would be grateful if you could send me further details, particularly with regard to any training that you offer. I would also like to enquire if you can offer any financial help to cover the initial costs.

I look forward to hearing from you.

Yours faithfully

Listening1 300, 180

2 projector

3 plastic rod

4 corporate events

5 £250,000

6 music festival

7 novelty value

8 market research

9 personal computer

10 creativity

Reading1 B

2 A

3 D

4 C

5 A

6 B

7 B

Grammar1 would open

2 sent

3 find

4 has read

5 had secured

6 has

7 arrives

8 would be

9 despite

10 On the other hand

11 However

12 In spite of

13 Although

14 He can gain people’s trust very quickly.

15 There might be some hidden charges.

16 You ought to keep your power point slides simple.

ANSWER KEY