WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM

2015 HOW AMERICA SHOPS®

DEMOGRAPHIC REPORTSINSIGHTS & ACTIONABLE ANALYSIS OF SHOPPERS IN KEY LIFE STAGES.

How America Shops® Demographic Reports help you understand mindset, attitudes, values and behavior of shoppers in key life stages. Learn where they shop, for what, and where they’re headed next.

THE REPORT HIGHLIGHTS:

SHOPPER VALUES � These studies uncover new shopper segments

offering growth opportunities for retailers and brands in a world of big databases.

SHOPPER SPENDING � Generations approach shopping differently, this

report helps you understand the differences.

� Understand how their life stages will influence spending habits in the future.

RETAILER CHOICES � Learn how their demographics and life stages change

shoppers approach to the way they shop online and in stores.

� Half of shoppers find ways to get what they want at prices they can afford and that has impact on all national brands.

� The Generations study will show how shoppers are cutting back, trading down, shopping in more places to find value, and doing their homework before they buy.

AVAILABLE REPORTSGENERATIONSMILLENNIAL, GEN X, BOOMER

INCOMEREALLY LOW, LOW, AFFLUENT

MENCOMPARED TO WOMEN

MOMSWOMEN W/KIDS UNDER 6, W/KIDS 6-17, WOMEN W/O KIDS AT HOME

NEW! URBAN HOUSEHOLDS

NEW! SINGLE PERSON HOUSEHOLD

WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E INFO@WSLSTRATEGICRETAIL.COM U WWW.WSLSTRATEGICRETAIL.COM

PLEASE SEND ME THE FOLLOWING REPORT(S):

Please send check payable in US dollars to: WSL | 307 Seventh Avenue, Suite 1707, New York NY 10001

NAME TITLE

COMPANY PHONE

EMAIL FAX

ADDRESS

For more information or to order by credit card, please contact us at info@wslstrategicretail.com or 212.924.7780

*The price includes a presentation. Travel expenses are not included. (Businesses in NY state, please add 8.375% NY sales tax)

GENERATIONS MEN MOMS LOW/HIGH INCOME URBAN HOUSEHOLDS SINGLE PERSON HOUSEHOLD

“Let me reinforce the value I’m finding in the WSL reports. WSL is one of a very small group that break out shopper insights by gender, age and income. This distinction allows us to get one level deeper into understanding where the heads of our retailer’s shoppers are. Also, the breakdown to category and channel level of many reports also makes the insights more relevant to understanding the specific shoppers we are concerned with.”

CMM, Leading Drug Store

RETAIL CHANNELS

Mass Merchandisers

Supermarkets

Discount Grocery

Drug Stores

Dollar Stores

Warehouse Clubs

Department Stores

Malls

Catalogs

Mobile

Online

TV Shopping

Specialty Stores › Beauty › Books › Clothing/Discount Clothing › Electronics › Food › Greeting Cards › Home Furnishings › Home Improvement › Liquor/Wine › Office Supplies › Pet Supplies › Pre-Owned/Vintage › Toys › Travel Retail (e.g. DFS) › Vitamins/Nutrition

LEADING INDICATOR CATEGORIES

Apparel/Clothing

Baby Personal Care

Beauty › Cosmetics › Facial Skin Care › Hair Care › Hair Color › Hand & Body Skin Care › Perfume/Cologne

Consumables › Beer/Wine/Liquor › Breakfast Foods › Carbonated Beverages › Salty Snacks

Electronics

Health › OTC - Allergy Relief › OTC - Cough & Cold › OTC - Digestive Aids › OTC - Pain Reliever › Vitamins & Supplements

Home & Household › Home Décor › Household Cleaning › Household Paper Goods

Pets › Pet Accessories › Pet Food/Treats

METHODOLOGY

� Quantified National Data

� Internet Surveys conducted quarterly

� National Sample: 1300 adults 18+ (includes all income and ethnic groups)

� Updated at time of purchase with current data

ANALYSIS

Each report provides comparative analysis.

“We are well-known for terrific marketing, but we also know the power of smart ideas from external sources, and that is when we call WSL.”

VP Creative Director, Leading Mass Merchandiser Retailer

SUCCESS STORIES

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