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WSL | SHOPPER INSIGHTS. RETAIL INTELLIGENCE. INNOVATIVE SOLUTIONS. CONTACT US AT // T 212.924.7780 E [email protected] U WWW.WSLSTRATEGICRETAIL.COM
The uprising is about the passion of the shopper to find new categories and services to keep them well. Traditional wellness categories will face new competitors.
This report will tell you the “who, what, and how” to seize your share of the wellness uprising.
HEALTH
LIFESTYLEFOOD
To receive How America Shops® THE WELLNESS UPRISING, simply fill out the form and send to us.
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Please send check payable in US dollars to: WSL | 307 Seventh Avenue, Suite 1707, New York NY 10001(BUSINESS IN NY STATE, PLEASE ADD 8.375% SALES TAX)
For more information on this report contact Sean Griffin | T 212.924.7780 EXT 108 E [email protected]
To order by credit card, please contact Gretchen Simmons | T 212.924.7780 EXT 101 E [email protected]
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REPORT ($14,500) STRATEGY WORKSHOP: To insure the information in this report is turned into action plans, WSL will run a custom workshop for your team. ($5,000)
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Use this new study to follow your shoppers and be part of their new wellness.
You will learn:An uprising is a unique time for opportunity that doesn’t come along everyday.
In a time when consumer categories and retailers struggle, the wellness movement offers a real opportunity for profitable growth. Learn how the fundamental shift in consumer needs and behavior is feeding new opportunities.
A breadth of categories, services, and retailers can participate in the wellness uprising.
The passion for wellness is leading shoppers to new choices, from traditional health categories to food, beauty, home, technology – and even pets. Seizing your opportunity is limited only by your imagination.
Millennials are leading the uprising to alternative care, and others will follow.
Alternative care means one less trip for a traditional doctor, store, or brand.
Lower income shoppers follow the wellness movement on the Internet and TV.
They know what good health is and want it. This report shows where your opportunities are to offer it.
To seize the wellness opportunity, retailers and brands must earn shoppers’ trust.
It’s surprising who has earned trust for wellness, but for most there’s much work to be done (Drug Stores, Target, Walmart, Supermarkets). Learn what trust means and how to deliver it.
It is now retail clinics vs. Main Street urgent care.
Learn who’s winning, and how important trust is here.
This report includes comments from senior retail executives at the major retail chains on how they will seize the wellness opportunity.
Methodology & Analysis
PHASE 1 - (May 2014)Focus Groups captured shoppers’ passion for better ways to wellness.
PHASE 2 - (June - July 2014)Nationally representative Internet survey of shoppers 18+
Sample: 2,008 Men & Women
Analyzed by: Gender (Men & Women) Age (Millennials, Gen X, Boomers) HH Income (<$25K - $100K+)Ethnicity (Caucasian, Hispanic, African American)
The WELLNESS Uprising presents new opportunities for all brands & retailers with imagination.
