BUSINESS PLAN

Executives Summary

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Mission statement:

Our aim is to provide the real quality amusement time to our customers by creating value

for them & building the loyalty through our specialties of a café/restaurant based upon a

theme of giving everyday new themes of different countries or places by using projectors

and 3-D images

About the venture:

The basic features of our venture is that we will have a very fine, furnished & well

decorated place, strongly exhibiting the themes of different cultures, countries and places.

The moving projectors will add more to it & create a feel of scenario.

Our core competency will be the place, its theme & decoration pertaining to the

amusement and creating the quality environment at the place so we will out source food

initially not in variety but still, it would be served at its best in our café/restaurant. We

will serve family meals of pizza & for kids, we will have a wide range of desserts &

cocktails.

The reason of outsourcing of our food supply is to meet the budget but once we will gain

enough revenues, we will preferably spend our retained amounts to start making our own

food attaining and maintaining the higher levels of taste.

Our main target market would be small kids and families. We will serve kids on week

days & families on weekends. Dedicated events & programs would be organized during

summer vacations. Some other seasonal & occasional events will also be organized like

Mothers day special, Eid festivals & Christmas carnivals.

Objective:

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Our objective is to become a leading theme based indoor café/restaurant/lounge of the

city with constant & periodic growth of our product line of food and dedicated services to

be on the top & the most admired place for our target segments. And Inshallah we will

develop & attain a higher level of customer loyalty and eventually it would be beneficial

for our business and further placement of new resorts in different cities.

Keys to Success

The creation of a unique and innovative fine dining atmosphere will differentiate us

from the competition. The restaurant will stand out from the other restaurants in the

area because of the unique design and daily changing Themes. We will offer a fine

dining experience in a cozy atmosphere.

Product quality. Not only great food but great service, environment and atmosphere.

The menu will appeal to a wide and varied clientele. It is International with an

interesting twist.

We will have special theme nights like restaurant nights, themes from different

cultures and countries. All this will attract a varied clientele to Sans Doute.

Controlling costs at all times without exception.

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COMPANY SUMMARY:

Ownership:

Owner ship will be divided among all partners equally as everyone is contributing

equally, so ownership will be shared.

Contributed Capital:

Each partner would contribute equal amount of capital i.e. Rs.200,000. In addition to the

capital, Adnan Mehmood would provide his services in getting price quotations and

building for rent.

Name of the Firm:

Sans Doute

Nature of the Business:

Lounge/cafe

Address of the Firm:

I-8 Markaz, Islamabad.

Services:

Sans Doute Lounge & Restaurant will be unique to the Long Branch area.  creative food,

and a style of service that will make everyone feel welcome and special. Our food

products will be of the finest quality and prepared with sensitivity and care. We will 'go

all the way' to satisfy our guests. We will change our menu every 3-4 months, but we'll

keep 'your favorite.' Portions will be modestly sized with an attractive presentation.

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SANS DOUTE MENU:

BURGER BAR: PRICES:

CHICKEN BURGER 220 CHICKEN CHESSE BURGER 240 CHICKEN SPICY BURGER 260 VEGETARIAN BURGER 180 BEEF BURGER 200 BEEF CHESSE BURGER 210 BEEF SPICY BURGER 210

SANDWICHES BAR:

CHICKEN SANDWICH 110 CLUB SANDWICH 120 BAR-BB-QUE SANDWICH 140

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FRENCHFIRES BAR:

REGULAR FIRES 60 MASALA FRIES 65 BAR-B-QUE FRIES 70 MAYO MASALA FRIES 65 MAYO GARLIC FRIES 70 SPICY FRIES 65 ONION RINGS(REGULAR) 55 ONION RINGS (LARGE) 70

CHICKEN BAR:

CHICKEN NUGGETS(6PIECES) 180 CHICKEN WINGS(6 PIECES) 190 NUGGETS WITH CHIPS 240 WINGS WITH CHIPS 250 CHICKEN FRIED 350 CHICKEN ROLL 80 CHICKEN BROAST 375

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DRINKS BAR:

COLD DRINKS 20 SHAKES OF SEASONAL FRUITS 60 COLD COFFEE 65

DESERTS BAR:

CHOCOLATE BROWNIE 70 WALNUT CHCOCLATE CHIP PIE 75 WALNUT PIE 65 APPLE PIE 55 ICE CREAMS 60 FRESH FRUITS PLATTER 200

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Pizza 2 slices 4 slices 6 slices 8 slices Personal small Medium large

Classic Cheese 295 550 750 850

Combo 320 575 775 875

Four Seasons 315 570 770 870

Vegeterian 295 550 750 850

Sausage 305 560 760 860

Hawaiin 305 560 760 860

Pepperoni 305 560 760 860

Chicken Pizza 320 575 775 875

Chicken Tikka 335 590 790 890

Chicken Fajita 335 590 790 890

Smoked Chicken Tikka 335 590 790 890

Spicy Beef pizza 320 575 775 875

Country Feast 305 560 760 860

Pricing and Profitability

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Prices will be competitive with other upscale restaurants in the area. However, it is the

strategy of Sans Doute Lounge & Restaurant to give a perception of higher value than its

competitors, through its food, environment by those 3-D images, service and

entertainment.

The Market:

Quantitative

As mentioned earlier the target market for this service organization is the upper & middle class of

the society and the potential market would be the school going students, families, Once we have

established our services in the market we would like to expand to a broader customer base.

Demographic

As we know that the people of the Pakistan are very fond of food and outing. Most of the female

are housewives and they spend most of their time at home, and kids are busy through out the five

working days of a week with their school, college and university work, therefore on weekend

they like to go out for outing, dinner with their families and spend some good time in the friendly

environment. Most of the families are belongs to upper middle class in Twin cities and there is no

issue of pricing.

As we know that Islamabad is the capital city of Pakistan and there are a lot of Foreign Embassies,

offices and multinational companies’ country head offices so they are also our target group because

they love to spend the time in the good environment.

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Industrial Profile

There are a lot of the restaurants and it is the most successful and most rapidly growing business. Our

restaurant is a like a moving images i.e 3-D and there is no such restaurant with this concept and

theme

Strategy and Implementation  

Marketing strategies:

In this era, venture becomes successful by the way it is being marketed. So we will define

the segment we are catering & provide them the following attractions & incentives:

Membership cards

Discount cards

Dedicated school deals

Seasonal carnivals (event marketing)

Sponsorships to other events

Advertisement through print and electronic media, advertising on websites

like Face book, which is widely being used these days

Competitive Edge:

The competitive edge “Sans Doute” has its environment. Revolving 3-D images, giving

customer the feeling of being at that particular place; of which the Theme would be

provided. Excellent food tastewith fresh indgredient, elegant environment which would

be change daily with no repetition unless a week.

The management and servers will handle every detail to make customer's special evening

even more special! All this and our great atmosphere will make customers want to come

back again and again!

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Strategic Goals:

Become the top family restaurant in Islamabad by end of year three

Competitors:

There are no competitors so that is a beneficial part for business and which will help to

increase sales and revenues

Web Plan:

Sans Doute Lounge & Restaurant will have a website. It will be the virtual business card

and portfolio for the company, simple, classy and well designed. Our site will offer our

menus, prices, reviews and happenings at Sans Doute. We will also have a monthly

newsletter about what did happen at Sans Doute to get new customers interested in our

restaurant. 

You will also be able to send us an E-mail when you want to make reservations at our

restaurant. Fast, easy and convenient!

Management Team Background:

We all are currently students of graduation. We are doing MBA (Masters in Business

Administration) from a well reputed institution in the field of Management Sciences and

that is CIIT. We have planned to develop this business plan because we are young and

passionate and eager to do something on our own that will enhance our skills in the field

of business.

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Roles & Responsibilities of Members of Organization:

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CEO

Mgr. HRMgr.FIN Mgr. R & D

Mgr. Admin.

Asst. Mgr

Mgr

Asst. Mgr

Asst. Mgr

Asst. Mgr

Sans Doute

The fun starts here….

MANAGEMENT SUMMARY

Our aim is to provide the real quality amusement time to our customers by creating value

for them & building the loyalty through our specialties of a restaurant which will be

having 3D images of different sceneries and the outside scene thorough window will be

constantly changing which will feel like you are present in that place in real. Initially the

service will be started in Islamabad and then moved to other cities of Pakistan where

public entertainment is a strong need. As we all know that it will be an exciting thing one

can think of & it has its own charm. It will be attracting so many people. So it would be

more admiring place by our target market. The basic features of our venture is that we

will have a very fine, furnished & well decorated place, strongly exhibiting the themes of

different countries, scenes through 3D images by projectors. The moving projectors will

add more to it & create a feel of scenario. Our core competency will be the place, its

theme & decoration pertaining to the amusement and creating the quality environment at

the place so we will have our own chefs serving quality food. We will serve family meals

of pizza & for kids; we will have a wide range of desserts &cocktails. We will preferably

spend our retained amounts to start making our own food attaining and maintaining the

higher levels of taste. Our main target market would be small kids and families. We will

serve kids on week days & families on weekends. Dedicated events & programs would

be organized during summer vacations. Some other seasonal & occasional events will

also be organized like mothers day special, Eid festivals, Pakistan day, 14 August &

Christmas carnivals. In this era, venture becomes successful by the way it is being

marketed. So we will define the segment we are catering& provide them the following

attractions & incentives like Membership cards, Discount cards, Dedicated school

deals ,Seasonal carnivals (event marketing),Sponsorships to other events, Advertisement

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through print and electronic media. The goal is to provide some sort of amusement to

people by offering them something distinct which will not only enhance their experience

but will also revive them.

Economic Projection:

Due to inflation and economic crisis worldwide, Pakistan’s economy has reached a state of crisis too.

Since the beginning of 2008, Pakistan's economic outlook has taken stagnation. Security concerns

stemming from the nation's role in the War on Terror have created great instability. The factors in the

overall economy that may affect our marketing of entertainment in future are as follow

1. Employment:

As we are planning to start completely new services which have never existed in

Pakistan it would definitely open doors for young as well as experienced people

searching for jobs and opportunities in the Hotel business. We would have to hire

a complete staff for the management and running of our hotel which would

contribute in the employment factor of the country.

2. Unemployment: This very important factor can also lead to customers spending

less.

3. Role OF Govt: The govt. in our country is democratic and is a stable one and it

welcomes and appreciates new innovation and ideas, we have a very strong chance

of striking the market hard and capturing the maximum share as our services are

unique and are going to be started in few months. The current govt. is going to

expire in 2013; it gives us quite a long time to build a reputable organization under

government supervision.

4. Foreign Investments: Foreign companies are investing and setting up their setups

in our country and as Islamabad is going to be our main area of focus which is the

capital of Pakistan requires quality and exclusive services for

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these foreign companies as they are new and would become fairly impressed

by our idea. We might even get a chance to enhance our range and open

a chain of our innovative services in the international market.

5. New Market Entry: Now a days hotel industry in Pakistan is getting a boost and

its is a favourable chance for us to introduce our new idea and services into the

market to make out maximum of it and capture a decent share in the market. We

are bringing a project which has never been done before so we have a huge chance

of a success. The only competitors we have in Pakistan are in Karachi and

Rawalpindi but those are also of very little resemblance.

6. National Security: Increasing terrorism and inflation in the country is one of the

greatest reasons which might have a negative impact on our services because

people are day by day becoming more and more conscious about the places they

visit and the things they do for their own protection. We would provide Maximum

security for the customers.

Business Profile

The basic feature of our venture is that we will have a very fine, furnished & well decorated

place, The moving projectors will add more to it& create a feel of scenario.

Potential Market

1. Potential Customers: The potential customers whom we tend to target in future are

the children in the primary stages of their studies. We would target different schools one

a month by offering them a very new environment and discounts on prices of our

services. Nowadays many multinational companies are establishing their setups in

Pakistan so we would invite them to our restaurant offering them special packages and

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discounts and as they are new to Pakistan we would show them movies and

documentaries through which they would experience the beauty, tradition and heritage of

Pakistan.

2. Competitive Position: Today if we launch our business we would be in a very strong

position and would not face any strong competition in the market as the services which

we are launching is neither available in the city but nor in all country. There

are a couple of revolving restaurants in the country but are not as creative as

our theme and structure is going to be. A complete new idea, structure, range of

customers, location and services makes our competitive position very strong.

3. Market Share: Today hotel business in Pakistan is at its boost and in this

time starting a completely new project would be hard but the idea which we

are bringing in the market has a very high probability of having a great success and

even starting a chain of our services if we manage to impress some investors

with our services. We are going to target niche market as starters and then slowly

penetrate the market with time expanding our business

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The Market:

Sans Doute shall be catering to two primary market segments: kids, and the families. We

will serve kids on week days & families on weekends, So quintessentially kids will be

catered in the regular week days and families will be targeted in the week-ends. There

would be an especial event in the summers that will be known as “Kid’s Movie Night” on

which an animated movie is shown to them.

Competition:

Since there are no competitors so it does not majorly effect operations, the plan is to enter

the existing market by introducing superior quality services.

The Economy: Pakistan has been hit by the recession. This makes it difficult for the middle income class

to spend on luxuries but we will provide them economical tickets as much as we can.

Objectives and Goals:

CEO's Goals: Reduce shift management time to 25% of time, devoting the remainder to

marketing direction and strategy

Devote at least two hours per day to marketing activities

Marketing Goals: Achieve revenue of $1.8 million per year in year three

Start a second restaurant after 2016-2018

Strategic Goals: Become the top family restaurant in Islamabad by end of year three

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Tactical Goals: Implement Sans Doute customer loyalty program

Implement customer feedback system

Implement staff incentive system of monthly bonuses

Create Face book page to extend website

Changing themes everyday to cater and attract more customers.

Some other objectives of Sans Doute for the first three years of its launch are

Renovate and upgrade the interior of the lounge

Hire and retain a facilities manager of to run the logistics of the new space

Produce a positive return on investment for the lounge acquisition by the end of

the second year

Primary objective of the Sans Doute in its initial years will be to improve the quality of

service being provided to the customers. Therefore, the aim will be to enter the market

and create a demand for high quality services at almost the competitive prices by looking

or having the survey or other restaurants in surrounding. The objective of the entire

marketing campaign would be to achieve a significant market share in all the audiences

within the first 1 to 2 years thereby increasing the market share as the lounge becomes

popular.

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Qualitative:

The plan is to start a lounge providing 3D images to give the customers the effect of

being at that place, of which the theme would currently, being played. The plan is to enter

the existing market by introducing superior quality services and real quality amusement

time to our customers by providing them a lounge based upon different everyday

changing themes. The services entail providing different options for customers in the

week days as well as in the week-ends.

The area is in need of a warm and friendly place with excellent food. A place where you

always know you will get the best of everything. Sans Doute will feature a cozy dining

room and an elegant lounge, comfortable furnishings and decor with soothing warm

tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will

be the perfect place to stop in for a bite to eat or for a drink . The service will be relaxed,

very friendly and correct. We will hire the best people available, training, motivating and

encourage them, and thereby retaining the friendliest most efficient staff possible.

Most important to us is our financial success and we believe this will be achieved by

offering high-quality service and excellent food with an interesting twist. We have

created financial projections based on our experience and knowledge of the area.

Sans Doute is a great place to eat, combining an intriguing atmosphere with excellent,

interesting food. The mission is to have efficient and friendly service because customer

satisfaction is paramount. We want to be the restaurant choice for all families and kids

and even for singles, young and old, male or female. Employee welfare will be equally

important to our success. Everyone will be treated fairly and with the utmost respect. We

want our employees to feel a part of the success of Sans Doute. Happy employees make

happy guests. We will combine menu variety, atmosphere, ambiance, special movie

nights and a friendly staff to create a sense of 'place' in order to reach our goal of over all

value in the dining/entertainment experience. We want fair profits for the owners, and a

rewarding place to work for the employees.

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Due to intense competition, restauranteurs must look for ways to differentiate their place

of business in order to achieve and maintain a competitive advantage. The founders of

Sans Doute realize this. With the re-development of Islamabad, it needs a place that will

fit into the 'new look' of the community that is sophisticated and entertaining. The fact

that no other restaurants in the area have this concept and atmosphere presents us with a

window of opportunity and an entrance into a profitable niche in the market. We intend to

succeed by giving people a combination of excellent and interesting food in an

environment that appeals to a wide and varied group of successful people. We will focus

on maintaining quality and establishing a strong identity in our community. Our main

focus will be to increase customer awareness in the surrounding communities.

We will create an appealing and entertaining environment with unbeatable quality at an

exceptional price. An exciting and friendly restaurant, “we will be the talk of the town”.

Therefore, the execution of our concept is the most critical element of our plan. All menu

items are moderately priced for the area. While we are not striving to be the lowest-priced

restaurant, we are aiming to be the value leader

There are various sources of generating new ideas. Entrepreneurs used different sources

to generate an idea that is innovative and creative that results in a productive which is

different from others in the market. Some of the more frequently used sources of ideas by

the entrepreneurs are

Consumers

Existing Products and Services

The Federal govt.

Research and development

Among all these sources written above our management team specifically used the two of

them which are existing products and services and R&D.

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Existing Products and Services and R & D

It is basically all about establishing a formal method for monitoring and evaluating

competitive products and services on the market. Frequently, this analysis uncovers ways

to improve on these offerings that may result in new product or service that has more

market appeal.

Hence by seeing this we also established a formal network that helped us in generating

the idea of opening a rotary lounge/café that has got the theme of 3D images of different

countries, cultures and places.

R & D is the largest source of generating new ideas based on the entrepreneur’s

individual “research and development” work which may formal or informal.

With the help of research and development in restaurant business we got to know that

there are primarily no such restaurant operating and it is used as our USP for our business

to shine more.

Methods for Generating New IdeasEven with a wide range of sources available, coming up with an idea to serve as the basis

for a new venture still poses a new problem. The entrepreneur can use several methods to

help generate and test new ideas such as

Focus Groups

Brainstorming

Problem Inventory Analysis

Among all three of these we used Brainstorming sessions to help generate and test new

idea of opening a rotary lounge/café that will provide its customers themes with 3-D

images in restaurant, giving everyday new themes e. Under water theme, different places

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of different countries, cultures etc through projectors and using lCDs or displaying at

walls.

It is a group method for obtaining new ideas and solutions. In brainstorming there are

some rules to be followed

Brain Storming

No criticism is allowed-no negative comments

Freewheeling is encouraged.

Quantity of ideas is desired.

Combinations and improvements of ideas are encouraged.

After conducting 3 brainstorming sessions the Think Tank of our team reaches to an

idea of opening a rotary lounge/café that is based upon the theme of offering by 3D

images using projections and to differentiate it from the existing restaurants we have

include an event on week-ends with the title “Kids Movie Night”.

So quintessentially the market segment we are catering is Families that want to hang-out

and spend quality time out of their homes. With the help of R & D we got to know that

their lies a big market segment in the shape of children that is not been highlighted much

by the resturanteurs and hence not catered to its maximum. That’s why we primarily

focused on them and to attract them more we dedicate a full night for them on week-end

where they could relax from their strenuous and hectic routine of schools by seeing

cartoons and animated movies. And also individuals as well and business people too.

TREND ANALYSIS:

Never before has anyone introduced this idea as a source of entertainment in the market

of Pakistan. This idea restaurant with moving 3D images of different countries, sceneries

and with movie night on weekends for families and for kids on week days with exquisite

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food is being introduced by a group of innovators whose main purpose is to entertain the

people of Pakistan. If we look around in our country, we hardly find two or three

restaurant of this kind, as a new innovation in its self, it would be a new and a pleasant

experience for a kind of traditional people of Rawalpindi and Islamabad, as our target

market is families and kids it would suit our culture. It would be a bold step to create this

kind of restaurant in a country like Pakistan. As the competition is really tough and

everybody is opening the restaurants, we thought of something different which would

attract people. We are really hopeful about our new innovation in this industry. We have

not only considered the middle class, but the upper elite class as well. We will be keeping

well diversified packages, which will include different types of services and lavishness to

be provided. If we put a look on our country, we would find food loving people who

would do anything for a good meal and almost anything you open and it has something to

do with food. There are striking chances of it to be a hit in our country. So if we see in

this context it has a soothing effect on us that our business has got good chances of being

a success. There are some other things which will definitely add sugar to our idea to get

success. Therefore, Sans Doute with its innovative idea can prove to be an important and

prominent restaurant for Pakistan

COMPETITION:

There is no such restaurant in Islamabad. The base is small; the moving bit and theatre

will adds the spin to our marketing plan and lends itself to the conversation especially as

window scene outside keeps changing. The growth rate is accelerating. The number of

competitors in the industry is not much increasing , but since the reach is not very vast,

therefore, competition does not majorly effect operations. Though there are only two

rotating lounge type restaurants in Pakistan having resemblance, whereas ours os moving

3D images

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Revolving Restaurant (Dining / A la carte restaurant) Karachi in Ceaser Tower

on main Shahra-e-Faisal

De Mall in Rawalpindi

We came to know that both of the restaurants have top roof rotating. Our plan is to enter

the existing market by introducing superior quality services. In our venture new ideas will

be explored for the first time therefore giving us an edge over the possible competitors.

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Production Plan

Manufacturing Process

As we have planned to open a lounge/cafe that will provide a quantity amusement time to

the customers particularly children. As it is a lounge/café so there is nothing in it which

deals with the manufacturing process.

Physical Plant

So quintessentially it is a lounge/café, it does not have any sort of physical plant.

Machines & Equipment

The idea is to open-up a lounge/café that would be presenting 3D imges through

projectors, displaying images on walls so that customer feel like present and could feel to

be at that place. Moreover gorgeous views of tropical islands, mountains, trees and

oceans that would be changing constantly can be seen through windows too, daily

changing themes is the idea. So for that purpose we have used hidden projectors, having

3D images. In addition there are projectors that will show those captivating scenes as

well as movies on the Kids Movie Night.

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Organizational Plan

Form of Ownership

It would be basically a partnership based venture in which each of the partners has

contributed equal share of capital. There are total of 5 partners. Every partner is equally

responsible for the profit and loss related to the venture.

Name of the Firm:

Sans Doute

Nature of the Business:

Lounge/cafe

Address of the Firm:

I-8 Markaz Islamabad

Duration of the Partnership:

The partnership would continue till the business is running.

Salary Distribution:

The salary expenses for each year would be divided among the partners in the ratio of

the contributed capital. The following table shows the ratios in which the salary would be

distributed among the partners:

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Partners Names Salary Distribution Ratios

Anam Khalid

Amna Abdul Hafeez

Adnan Mehmood

Gul Khan

Sadiq

Partnership Dissolution:

In case of dissolution the lounge/cafe will either be sold off or if any partner wants to buy

the lounge/cafe can buy it.

Accounting System and Fiscal Year:

The accounts will be maintained using Microsoft Excel and the fiscal year will be from

Jan-Dec.

Retirement, Death or Admission of a partner:

In case of retirement, the partner would be given back his contributed capital in

installments. In case of death of a partner, the partnership would be transferred to any of

the immediate family member, if he/she is willing to take the partnership. Otherwise, the

capital would be returned in installments and the ratios would be re-calculated between

the remaining partners. If financing would be needed then only a partner would be added.

Conflict Management:

In case of a conflict, a lawyer would be hired to settle the dispute.

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Authority of Principles

As each partner has shared equal capital so all of us would be responsible for the profits

and losses that the business will bear. We will share equal roles and responsibilities in the

business.

PROBLEMS

Initially every business faces tough times. Some of the problems we might face are

discussed below.

CULTURAL PROBLEM

We might face some problems in attracting people because in our culture things move

the way they are and change is not adopted very easily. So early on we are hoping our

turnout to be a bit lower but we have plans to cater this, we would enter the market with

advertisements on television in advance this would help us to create an awareness among

the people that something new is coming which has never been witnessed and we are

hoping to attract more people through this.

TECHNICAL EXPERTIES

As our restaurant would be portrying moving 3D images with the help of projectors we

would need technical experts to control the machines which would be installed in there.

So a hard task of recruitment and selection is waiting for us and also the phase of training

would also be hard.

SETUP COST

Our setup cost is a bit higher because of mechanical instruments installed in our

restaurant so we are expecting our net income to be much lower initially.

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HUGE COMPETITION

Although our restaurant would be 1st of its kind in Twin City, still our main spark point is

the decor i.e. moving 3D images. So we have to be strong in presenting advertisement

and we have to go hard in the market with really good advertisements to attract

customers.

OPPORTUNITIES

This is a big opportunity for us to come up with an innovation because nowadays

restaurants just focus on providing quick meals to their customers but not the quality

which would attract people. We are trying to give restaurant’s culture along with

something new which has hardly been witnessed in Pakistan.

Some off the opportunity we would be trying to avail in future.

JOINT VENTURES

If we are able to attract customers (that we are hoping) we can than have a good

reputation in the market to start joint ventures as to enhance our business.

EXPENSION

In future by earning goodwill in the market we can expand our business to other big cities

of Pakistan. Especially we would target Lahore as this city is the city of fun loving people

and they are more attracted towards the innovative things.

SPACE FOR Ad’s

We are also hoping that after the success of our business we would be able to attract more

companies to advertise their products in our restaurant. That would be an additional

earning for us.

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WEEKEND OFFERS

A special movie night is offered for kids and families on weekends that can

provide additional revenue.

What must we do to reach our goals……..

We will differentiate our service by focusing more on the quality of service we provide.

Keys to success in the 3D café business include:

ACTION PROGRAMS

As there is a lot of initial investment required. Pakistan has been hit by the

recession. This makes it difficult for the middle income class to spend on luxuries

but we will provide them economical tickets as much as we can. We will

differentiate our service by focusing more on the quality of service we provide.

Keys to success in the hydraulic lounge business include:

o Managing and exceeding client expectations

This is done by knowing the needs and demands of the customers. For this

purpose we can take their output and feedback as well with the help of

questionnaires or brochures so to get a deep insight of their needs.

o Balancing expert opinions and advice with care for the client's prefere nces and

vision

Take opinions and advices from experts and the restaurateurs who

succeeded in knowing and satisfying the needs of the customers.

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o Exhibiting a sense of professional showmanship on the day of the event - the

show must go on

There must be a professional showmanship should be shown by the

management of the Sans Doute whatever the circumstances are but the show

must go on and the event should proceed further.

o Protecting the client's interests and liability even when it requires unpopular

decisions

The main focus of Sans Doute should be to retain its customers. So for the

purpose of retaining them there should be decisions taken that benefits the

custom.

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