530.370.0516

Web + User Interface Design

shout@johnhirleman.com

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Launch Site

An attempt to redesign the already plain looking Bay Area go-to website for classified ads and job postings. I wanted to give it more of an identity and some color.

Cr a i g s l i s t

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3

Cafe Cortado is a place to get the fin-est coffee in the bay area. Think of it as the coffee elitist’s go-to cafe. It was important to me from the start to have fun with Cafe Cortado, because coffee drinkers, like most connoisseurs, are very set in their ways, and I didn’t want this layout to feel too rigid.

C af e C o r t a d o

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C af e C o r t a d o I n s p i r at i o n

Web + User Experience

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5

C af e C o r t a d o Eve nt s

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6

Crystal Pepsi was never forgotten, and has always been in dyer need of RE-FRESHING. It’s blast from the past with Crystal Pepsi! For this project I wanted to keep a somewhat retro feel in the design with the swooping 3D effects and bright colors. I took everything a step further by designing a new Pepsi brand logo, just for this project.

Cr y s t al Pe p s i

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7

Cr y s t al Pe p s iL o g o

Web + User Experience

CRYSTAL

For the new…er…redesigned Crystal Pepsi logo, I wanted to keep everything in line with the existing Pepsi brand. That way it woul dbe more easily inte-grated into their modern product line—should they ever decide to bring it back.

Web + User Experience

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8

An attempt to give Netflix a facelift. It started off as a study in web and user in-terface design. I just figured I’d apply the changes to the rest of the site as well.

N e t f l ix Re d e s i g n

Web + User Experience

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9

I like monsters. Especially zombies. These are just a few of my monster illustra-tions. Click the link below to view more of them. They are, oh so scary!

M o n s t e r s & K r i t t e r s

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10

I’ve been drawing this little guy, and many like him for years. Everyone doodles in some way or another, but few people come to know their doodles almost as a friend. He goes, where I go.

Pe nn

Illustration

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11Campaign + Branding

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Commissioned to design the logo for JuxPost, a news and information website. JuxPost is a news and information aggre-gate website dedicated to bringing the latest news to focused audiences.

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J u x Po s t

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Angels Of Love is a not for profit organi-zation dedicated to helping children in need. Angels Of Love is a not for profit organization dedicated to helping chil-dren in need. For most major holidays and even a few birthdays, the Angels of Love organize gifts and donations.

A n g e l s O f L ove

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A branding campaign for the Pantone identity. The world isn’t black and white. That’s not only Pantone’s tag line, it was also the driving inspiration for this cam-paign. With a tag line that implies two dimensionality, I wanted to play off that and use a common 3D shape, the cube.

P ant o n e

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F e r r y Pl a z a

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15

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B u t t e L e ave s

16Digital Imaging

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A series of images meant to explore the differences and relationships between nature and man made objects.

St at u e s qu e

PI EC E T IT L E

17Digital Imaging

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Inspired by the Sony Playstaion Network outage in the spring of 2011. I’m a gamer, so this outage hit me rather hard.

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Web + User Experience

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Web + User Experience

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Print Design

T h e B an an a

The Banana Nature’s fruit, or freak o f science?The humble banana almost seems like a miracle of nature. Colourful, nutritious, and much cher-ished by children, monkeys and clowns, it has a favoured position in the planet’s fruitbowls. The banana is vitally important in many regions of the tropics, where different parts of the plant are used for clothing, paper and tableware, and where the fruit itself is an essential dietary staple. People across the globe appreciate the soft, nourishing flesh, the snack-sized portions, and the easy-peel covering that conveniently changes colour to in-dicate ripeness. Individual fruit—or fingers—sit comfortably in the human hand, readily detached from their close-packed companions. Indeed, the banana appears almost purpose-designed for ef-ficient human consumption and distribution. It is difficult to conceive of a more fortuitous fruit. The banana, however, is a freakish and fragile genetic mutant; one that has survived through the centuries due to the sustained appli-

-cation of selective breeding by diligent humans. Indeed, the “miraculous” banana is far from be-ing a no-strings-attached gift from nature. Its cheerful appearance hides a fatal flaw— one that threatens its proud place in the grocery basket. The banana’s problem can be summed up in a single word: sex.

The banana plant is a hybrid, originating from the mismatched pairing of two South Asian wild plant species: Musa acuminata and Musa balbisiana. Between these two products of nature, the former produces unpalatable fruit flesh, and the latter is far too seedy for enjoyable consump-tion. Nonetheless, these closely related plants oc-casionally cross-pollinate and spawn seedlings which grow into sterile, half-breed banana plants. Some ten thousand years ago, early human ex-perimenters noted that some of these hybridized Musa bore unexpectedly tasty, seedless fruit with an unheard-of yellowness and inexplicably amusing shape. They also proved an excellent source of carbohydrates and other important nutrients. Despite the hybrid’s unfortunate sexual impotence, shrewd would-be agriculturalists re-alised that the plants could be cultivated from suckering shoots and cuttings taken from the un-derground stem. The genetically identical prog-eny produced this way remained sterile, yet the new plant could be widely propagated with hu-man help. An intensive and prolonged process of selective breeding—aided by the variety of hybrids and occasional random genetic muta-tions—eventually evolved the banana into its present familiar form. Arab traders carried these new wonderfruit to Africa, and Spanish conquis-tadors relayed them onwardsto the Americas.

Thus the tasty new banana was spared from an otherwise unavoidable evolutionary dead-end.1

Pink Banana (Musa Velutina) flower

Seeded wild Musa (banana)