BIG IDEA There are many different types of innovation.
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Innovation vs. Invention Invention is: The creation of
something for the first time Innovation is: The improvement or
significant contribution to something that already exists
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Invention is a pebble tossed in the pond, innovation is the
rippling effect that pebble causes. Someone has to toss the pebble.
That's the inventor. Someone has to recognize the ripple will
eventually become a wave. That's the entrepreneur.
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Categories of Innovation 1.Sustaining Innovation An evolution
of an existing good or service Does not change the market Allows
the same companies (or whatever) to compete against one anothers
sustaining improvements
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2.Disruptive Innovation Help create new markets and eventually
disrupts an existing market Usually results in the displacement of
an older technology Improves a product or service in a way that the
market does not expect Aimed at different people Lower prices in
the existing market
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3.Process Innovation Creating a better/more efficient way of
creating a product Reduce waste Reduce cost Increase
productivity
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Your Homework Find three examples (be specific!) of each type:
Have a list ready to talk about/justify each one! This will stay in
your notebook w/ these notes
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Innovation Strategies for Design 1.Architectural Innovation
2.Modular Innovation 3.Configurational Innovation What are they?
Simple definition (but surprisingly hard to find!) Why are they
specific to Design? This is a difficult one to answer it is going
to require some reading/thinking!!!
