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50 Shades of Grey Matter Melissa Lim, President, Brain Tumour Society (Singapore)

BTSS’ profile with healthcare professionals and inform them of our mission to connect, befriend and empower brain tumour patients. A BTSS booth was set up at each hospital on the designated awareness day to share our beneficiaries’ stories of ‘Living Strong’ while visitors to our booth were encouraged to leave their finger prints on our 50 SGM montage as a pledge of their support to BTSS and our awareness campaign.

The finale of our Brain Tumour Awareness campaign was our signature "Brainy Car Rally" and “Brainy Joy Ride” for paediatric brain tumour patients on Singapore’s second Brain Tumour Awareness Day.

On 8th Nov 2015, 30 Lamborghini Supercars gathered at Suntec Singapore

BRAIN Tumour Society (Singapore), also known as BTSS, commemorated our second year with a second Brain Tumour Awareness Campaign themed “50 Shades of Grey Matter” or 50 SGM.

Apart from catching attention with its cheeky title, the campaign conveyed a more serious message that ‘Brain Tumours do not Discriminate’ so patients come from all walks of life, which is so aptly symbolised by ‘50 Shades of Grey Matter’. The number 50 was symbolic that the campaign was held in 2015, the 50th year of Singapore’s independence.

The 50 SGM Campaign was held over three months, beginning 31 August 2015 with awareness campaigns in four public Singapore hospitals. The objective of the hospital awareness campaigns is to raise

49Brain Tumour

Convention & Exhibition Centre in spectacular formations that attracted a lot of interest from the public while volunteers and beneficiaries mingled happily as they waited in great anticipation of the flag-off.

The program started on a high note with a rousing musical performance by Musical Theatre Limited, followed by speeches by the BTSS President and our Guests of Honour. After the thrilling countdown to flag-off, our beneficiaries sped off for their joy rides through Singapore’s famous Orchard Road to spread the word for Brain Tumour Awareness. n