50 Digital Marketing Metrics [SLIDESHARE]� |� ValaAfshar

The key question to ask is: "how do we use data to enhance our existing plans?" asked Redman."Digital is part technology, part content strategy, part marketing art - and science," said Hewitt.What other marketing metrics should be considered? I very much look forward to hearing from youabout your digital marketing key success factors.

. The demand for information has led some to as the question: are CIOs destined to work for theCMO? One of the challenges that CMOs face today is development of a digital transformationblueprint. Redman answered, stating that you do not need a Chief Data Officer to implement basicmanagement capabilities unless you are ready to compete with data over the long term. Sorofmandescribes the rise of the digital CMO, noting that with digital, feedback loops tighten andsegmentation becomes micro-targeting.

The presentation above includes 50 digital marketing metrics that CMOs can use to measure thematurity level and quality of their digital marketing initiatives.

50 Digital Marketing Metrics For CMOs, CIOs, CDOs, and CFOs

Are you ready for a chief data officer? This question was asked by Thomas Redman in a recentHarvard Business Review post. Perry Hewitt, Chief Digital Officer for Harvard University, definedthe necessary steps of building a high-performing digital team. Technology mega-trends of mobile,social, cloud, big data and the application economy is affecting every business. Redman also notedthat "you're only ready for a Chief Data Officer when you have the courage to act."

Today, Chief Marketing Officers are under extreme pressure to measure and report marketing'sability to grow revenue and gain market share. Ultimately, a data driven process must also shape amore meaningful and different brand promise.

Successful digital transformation will require marketing organizations to adopt and cultivate a datadriven culture. The science part of marketing requires the ability to measure outcomes - specificallythe ability to measure marketing's ability to increase market awareness, consideration andincremental growth of the sales funnel. "With digital techniques, everything is measurable," saidJake Sorofman of Gartner