5 ways marketers need to be using big data Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Ascertain the precise ROI of marketing spendMarketers can assess rudimentary KPIs like cost per leadBi data can !elp you ain more sini"cant insi!ts suc! as true #$I %or e&ery penny spent by initiati&e Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Gauge the true value of a visitor for outbound marketing 'sin a re&erse lookup o% IP( combine t!at wit! e)ternal data *industry( employee si+e( tec!noloies t!at t!ey use, .&ery day t!ousands o% &isitors *most o% t!em anonymous, &isit your website and researc! your products. /end alerts to your outbound marketin team( t!ey would "nd suc! leads e)tremely use%ul Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Develop real-time personaliation to buyers#i!t messae at t!e ri!t time is %oundation o% /uccess%ul marketin campains Impro&ed email click-t!rou! rates0onsumer enaement wit! your brand1yin buyer diital be!a&iour into your 0#M systems and marketin automation so%tware1rack t!e topics t!at your buyers are interested in/end t!e content t!at makes most sense Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------!nct "ab Overview 2i! per%ormin diital marketin solutions pro&ider .nd-to-end ser&ices %rom data analysis( market researc! to campain implementation 3oole certi"ed pro%essionals .)perts across &arious %unctions4 ad&ertisin( paid media( creati&e( analytics( web desin 5 de&elopment and marketin automation Located in Banalore 6isit us at www.knctlab.com