Embed Size (px)
Citation preview
Webinar series
5 Trends that are Changing the PR Landscape
1. Movement from print to online
2. Rise of thought leaders
3. Increase in the importance of an accurate website
4. Surge in subscription-based outlets
5. Growing need to be on-top of current events
Webinar series
TREND #1: PRINT TO ONLINE
ONLINE
Webinar series
PRINT TO ONLINE
Webinar series
PRINT TO ONLINE
• Don’t wait
• Refresh often
• Increase content
Webinar series
TREND #2: RISE OF THOUGHT LEADERS
Webinar series
RISE OF THOUGHT LEADERS
Increased visibility
Webinar series
RISE OF THOUGHT LEADERS
Webinar series
RISE OF THOUGHT LEADERS
Webinar series
TREND #3: IMPORTANCE OF AN ACCURATE WEBSITE
Webinar series
IMPORTANCE OF AN ACCURATE WEBSITE
Webinar series
TREND #4: SURGE IN SUBSCRIPTION-BASED OUTLETS
Webinar series
SURGE IN SUBSCRIPTION-BASED OUTLETS
Webinar series
SURGE IN SUBSCRIPTION-BASED OUTLETS
Webinar series
TREND #5: GROWING NEED TO BE ON-TOP OF CURRENT EVENTS
Webinar series
GROWING NEED TO BE ON-TOP OF CURRENT EVENTS
Webinar series
GROWING NEED TO BE ON-TOP OF CURRENT EVENTS
1. Movement from print to online
2. Rise of thought leaders
3. Increase in the importance of an accurate website
4. Surge in subscription-based outlets
5. Growing need to be on-top of current events
Webinar series
Questions?
Contact Edge for strategic:
Branding
Events Management
Marketing Strategy
Digital Marketing
Social Media
Analyst Relations
Doreen Clark
Vicki LaBrosse [email protected]
Amy Juers
