5 tips on Instagram for companies

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Instagram is a social network who has almost 200 millions of users and in which people

upload more than a million of different pictures every day. It is growing so fast that a lot of

companies have realized that this platform it’s a great opportunity to promote

themselves…But not everything works on Instagram. If you want to be successful on

Instagram, you have to follow some basic rules:

Your brand image.

It’s very important that the pictures of your

company that you are going to upload on Instagram reflect perfectly the image you want to

give of your brand. When we talk about a brand image, we aren’t just referring to the topic or

the field your company is specialized in, but to the “tone” set by the pictures too. What do we

want to transmit? Reliability, freshness, fun… You can even evoke extreme feelings, too.

These are some images of your brand you may want to boost through your pictures.

Show the hidden side.

One of the best ways to create a brand image and to connect with the users is to show in our

pictures things of our company that our clients don’t usually see. For example, pictures in

which our users can see how is the process our company follow to offer our product or service

o in which we show our employees. This helps the user to know these hidden sides of our

company and to feel connected with us and our products.

Quality pictures.

People usually forgive the users if they upload pictures that don’t have a high quality, but if

you represent a company… It doesn´t matter if you buy 70 Instagram likes if your pictures

don’t have a high quality.

Promote your followers.

If you promote the good pictures that your followers upload, you not only reinforce your brand

image, but you will create a much closer connection with your users. They will have to be

“high quality” followers and the pictures we will promote have to be good and reflect our brand

image in some way.

Feedback

Don’t give the impression of being someone unattainable. The social networks help

companies, media and users to forge a closer relationship. Try to interact with them on regular

basis and give feedbacks to your followers to get a two-way communication as fluent as

possible. Comment their pictures, answer the comments they do to the pictures you upload,

“like” their contributions, etc.

These are very simple tips but, as always, they are easier said than done. The key to achieve

our goals is to have patience and persist.

This post is also available in: Spanish