5 things careers professionals could do with social media: the final version

8/13/2019 5 things careers professionals could do with social media: the final version

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iCeGS: Creative Solutions for the Careers Sector

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www.derby.ac.uk/icegs

5 things careers professionals can do

with social media

#5thingscareers

Tristram Hooley


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Disclosure/Disclaimer

Im going to ask you to do a number of things in public as partof this session.

You will be posting some things to the web.

I wont make you do anything embarrassing.

You dont have to do anything that you dont feel comfortablewith.

You can take down things that you dont feel happy with afterthe session.


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What is social media?

Internet services where the online content is

generated by the users of the service.

Why should careers people be interested in it?


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5 things

1. Help clients to develop digital literacy

2. Build their own professional network using

Twitter

3. Understand how to manage online information

for themselves and their clients using RSS.

4. Engage clients and market their services using

Facebook.

5. Create online career learning opportunities using

blogs.


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#1 Developing digital literacy

Digital literacy is important to career development.

Careers advisers should be interested and

working with clients around this issue.

Use/adapt/rework these slides and activities as a

resource to help your clients.


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Digital literacy

Digital literacyis the ability to locate, organize,

understand, evaluate, and analyze information using

digital technology. It involves a working knowledge

of current high-technology, and an understanding ofhow it can be used. Digitally literate people can

communicate and work more efficiently, especially

with those who possess the same knowledge and

skills.Wikipedia (http://en.wikipedia.org/wiki/Digital_literacy)
http://en.wikipedia.org/wiki/Digital_literacyhttp://en.wikipedia.org/wiki/Digital_literacy


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As professionals where would you go

for careers information, advice and

guidance?

What websites/online resources would

you use?


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Where do young people go?

How do they decide what is

good/bad, useful/useless etc. ?


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What does the research suggest?

Most people struggle to name any organisationsthat provide career support.

In general terms such as guidance and IAG

serve to further confuse people. Consumers are more likely to seek advice on

education and training than job seeking orpromotion within a current role.

People tend to seek support on career decisionsfrom the internet or their friends and family beforethey seek out a professional.


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Our research with adults

Interviews and computer exercises with 38 people.

All but 3 said that they would use the internet tofind career information.

The main strategy used was Google-basedsearching.

Typically people used very crude searches e.g.What decorating jobs or construction jobs are

there in Derby. Some evidence that more educated users looked

at more sites than less educated ones.


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Behaviour on websites

Generally only visited 1-3 pages on each site.

Did not distinguish between different types of

sites.

Little interest in the provenance of the information.

This pattern is generally substantiated by

research on information use in other fields.


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Googling better

search for an exact phrase


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Assessing the usefulness of sites

Is this site any good?

Is it trustworthy? Who built it? Why is it there?

What can it answer?

What cant it answer?

Wh t t l / it d t h l thi ?


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What tools/sites do you use to help manage this?


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Social media vs Search


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Using social media is a career

management skill If people are going to navigate through their

career they will need to use technology.

The ability to evaluate the usefulness of new

technologies and engage with them can thereforebe seen as a career management skill.

Social media are particularly important as theyenable people to develop social capital(networks).

If we are going to advise our clients to developthese skills we need to have them ourselves.

Wh t t l / it d t h l thi ?


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Who are you connected to?


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Your personal brand

Your personal brand is made of all of your digital

assets which can have both economic and

sentimental value. Economically valuable digital

assets have real monetary value and include domainnames, blogs, business documents, contacts lists

and ebooks.

Nathan Lustig (1stNovember 2010) Personal Branding Blog,http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-

are-your-digital-assets/
http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/http://www.personalbrandingblog.com/your-online-activity-and-personal-brand-are-your-digital-assets/


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Yourself

This is the start of

your online brand



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Who are you connected to?


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Connecting

ExploringAssessing

Presenting

Digital literacy for career building

Is this si te any good?

Is i t trustworthy?

What can i t answer?

What cant it answer?

How can I find what Im

look ing for?

How can I find what Imnot look ing for?

Who can I connect wi th?How can I connect

safely?

How can I connect

product ive ly?

How do I present m y sel fonl ine?

Who is not ic ing me?

When and why are they

not ic ing me?


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#2 Building a professional network

A critical element of any profession is the ability of

members of the profession to learn from each

other, share information and communicate.

Social media makes that easier and opens up a

huge number of possibilities.

We are going to focus on using Twitter for this

purpose today.


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Reasons to tweet

I work in a team of one most of the time at schooland rarely have people around me with whom I canbounce ideas around or ask questions and this can

prove to be an isolating experience Twitter enablesdirect access to careers professionals working acrossthe UK and beyond opening up opportunities forcontinuing professional development. Many twitterprofiles link to websites and blogs with a wealth of

news, academic comment and insight intodevelopments in education policy, career theory etc.

Andrea Shieber (@CEIAG)


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Twitter

Create a Twitter account

http://twitter.com/

Post

#5thingscareers

Follow

@ reply

Search
http://twitter.com/http://twitter.com/


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What is a network?

people you know (and maybe the people who

they know)

people who know you (and maybe the people who

know them)

a way of accessing help and advice

a way of providing help and advice

based on the idea of reciprocity


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Reciprocity

a state or relationship in which there is mutual

action, influence, giving and taking, correspondence,

etc., between two parties or things

OED


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Why are networks important

Where trust and social networks flourish, individuals, firms,neighbourhoods and even nations prosper.

Robert Putnam, Bow l ing Alone

People who transact with friends and relatives report greatersatisfaction with the results than do those who transact withstrangers.

Dimaggio and Louch, Social ly Embedded ConsumerTransact ions


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How do networks work?

Not like this


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How do networks work?


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Lessons from network theory

You dont need to know everyone.

Knowing who the connectors are is important

Be aware of what networks you are in and whatones you are not in

Being part of a network takes time and energy

you cant be part of everything.


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What do you want from a network?

Diversity

Independence

De-centralisation

(Surowiecki, 2004)

Also

People who share your interests

People to have fun/sociability with


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Weak links and long tails

People who are outside of your core network (weak links)

can often help you more than those inside.

They are less likely to be like you and therefore less likely to

be competing for the same opportunities. Having lots of contacts is likely to lead to more opportunities

than having a few. Even if the few are very important or

active.

Lots of people who can help you a bit (the long tail) is better

than a few people who can help you a lot.


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But there are limits

Dunbars number = 150

If your network gets too

big or noisy you will

need to manage it:

lose some

people

organise into

sub-networks find other

techniques for

sifting


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Make 150 new friends

Good starting points

Search

The hash tag for today #5thingscareers

Lists curated by careers professionals

http://twitter.com/#!/Russell_George/careers-guidance

http://twitter.com/#!/pigironjoe/careers

http://twitter.com/#!/BethSpooner/career-development

http://twitter.com/#!/helencurry/careerspeople

Look at who interesting people are following and being followed by.

Tweet about who you are, what you are finding and what you wouldlike to find.
http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/


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#3 Keeping track of your network

(and other stuff)

A lot of careers work is about being able to

source, manage and know about information,

opportunities and sources of support.

Social media can increase your ability to do this.

But.


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Identify useful

information

sourcesSelect from

what you are

sentRead/use the

information

File it

Retrieve it


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RSS feeds

RSS is a key technology for managing online information

of a variety of kinds.


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They help you stay up-to-date with current

conversations/discussions in your area

Make it easier to keep track of multiple sites and

bring all that information into one place

Help you mange your information

Help you expand your network and contribute to

scholarly debate

How can they help my work?


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How do you know a site has an RSS

feed?


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Subscribing

Paste a feed url into the subscription box in yourRSS reader

Click the


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Create a Google Reader


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How can we manage this information?

Portals

Bringing things

together into thesame place

Aggregators

Creating a single

stream ofinformation from

many different

ones


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Create an iGoogle page


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#4 Engaging users and marketing

through social media

It seems likely that social media offers a good way

to publicise your services and engage people in

what you have to offer.

However, it probably isnt as easy as it looks.


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Rule 1: Youve got to be in it to win it

You wont engage people through social media

unless you are there.

Where should you be?


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Take your pick

There are no rules but how about:

Twitter for professionals

Facebook for clients

LinkedIn for employers

?


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Facebook

Mainly used as a social tool.

Be careful about invading peoples social space

by friending them.

But Facebook offers more neutral spaces to

interact such as pages.


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Rule 2: Tell people you are there

If no one knows, no one will come.

Use

Your website

Email lists

Post messages in forums

Use your network


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Rule 3: Content is king

People wont come and look at an empty page.

What are you going to put there for people to look

at/respond to/engage with.

What are you going to put there if they come back

tomorrow.


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What content can you post?

Comments

Questions

Links

Photos

Job opportunities

Stuff that you are creating for other purposes

etc etc


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Rule 4: Conversation trumps content

Giving people stuff to look at is OK.

But talking to them is better.

If you want to engage people you need to present

information to them in a way that they will want to

engage with.

Youll also need to respond to them when they

engage.


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Rule 4: People talk to people not

organisations

Who would you rather talk to?

A person A brand


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Social presence

Online interactions rob us of many of the social

cues that we rely on in normal conversation.

We need to work hard to replace them. E.g.

Photos

Names

Information about ourselves


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How do we

get inhere?

And here?


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We need to create sparks for career

learning

Content that engages and informs

Opportunities to ask questions and interact

Places where networks can be built


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Things that are probably important

to online learning

An idea about who the audience is

Good (but not perfect) content

A call to engagement or action

An opportunity to interact with peers as well as

experts

Blogs provide a really good opportunity for all of this!


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What is a blog: key ideas

A website with

Changing front moment

Content displayed in reverse chronological

order

Opportunities for comments and interactions

Usually maintained by an individual or small

group.


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http://blog.penelopetrunk.com/
http://blog.penelopetrunk.com/http://blog.penelopetrunk.com/


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Social presence

A blog is a

communication

tool

A blog is the centre of a network


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Different types of blogs

Personal career blog

Career support blog

Careers work blog


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http://www.iwantajobatpixar.com/
http://www.iwantajobatpixar.com/http://www.iwantajobatpixar.com/


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http://www.positionignition.com/blog/
http://www.positionignition.com/blog/http://www.positionignition.com/blog/


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http://careersintheory.wordpress.com/
http://careersintheory.wordpress.com/http://careersintheory.wordpress.com/


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How

Some blogging tools

Posterous https://posterous.com/

Blogger http://www.blogger.com

Wordpress http://wordpress.org/

The technical bit is easy. E.g. with Posterous you

create posts by sending an email.
https://posterous.com/http://www.blogger.com/http://wordpress.org/http://wordpress.org/http://www.blogger.com/https://posterous.com/


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Post something

Either on your blog or as a comment on mine underthe #5thingscareers post

What have you learnt today? What have you got to share about careers?

What is the most common query you get?

Just a paragraphbut do it and then share onTwitter.


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Writing a blog

Decide what kind of blog you are writing

Remember the perfect is the enemy of the good

Social presence is importantmake it sound like

a person is talking Write for participation. Encourage others to

comment using questions and posts designed toprovoke a reaction.

Use materials/content that you generate for otherpurposes. e.g. post presentations.

Dont be afraid to include short posts and links.


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Getting people to read your blog

Keep writing. There are lots of blogs with only one

post.

Tell people what you are doing.

Link it to other social media (twitter, facebook etc)

Create some posts based on current events,

celebrities etc

Look at what posts are most popular and write

more like that.


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Most importantly why?

Creates a repository of your work/advice/stuff foryou and your clients.

Makes your resources available to other

practitioners and builds your reputation. Extends your reach beyond those people you can

physically see/meet.

It offers a new way of delivering career guidance.

It is a practitioner-centred technology thatprovides a vehicle for your expertise.

It is creative and fun.


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Blogs: A tool for reflective practice?

Do something

Think about it

Write about it

Feedback from

others

Think some

more

Respond and

re-articulate


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Other blogs

Im gradually building up a list of career related blogs

on my blog

http://adventuresincareerdevelopment.posterous.co

m/pages/other-sites-you-might-like

Please let me know if you start one or find any other

good ones and Ill list it here.
http://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-likehttp://adventuresincareerdevelopment.posterous.com/pages/other-sites-you-might-like


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So what have we learnt?


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If you walk away with one thing

Social media isnt about technology. It is about

people.


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ICG Social media

ICG Facebook page:

http://www.facebook.com/pages/Institute-of-

Career-Guidance/136859746325621

ICG on Twitterhttp://twitter.com/ICGUK

ICG on LinkedIn

http://www.linkedin.com/groups?mostPopular=&gi

d=1163157
http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://twitter.com/ICGUKhttp://www.linkedin.com/groups?mostPopular=&gid=1163157http://www.linkedin.com/groups?mostPopular=&gid=1163157http://www.linkedin.com/groups?mostPopular=&gid=1163157http://www.linkedin.com/groups?mostPopular=&gid=1163157http://twitter.com/ICGUKhttp://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621http://www.facebook.com/pages/Institute-of-Career-Guidance/136859746325621


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My contact details

[email protected]

@pigironjoe

http://adventuresincareerdevelopment.com

Just Google me
mailto:[email protected]://adventuresincareerdevelopment.com/http://adventuresincareerdevelopment.com/mailto:[email protected]

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5 things careers professionals could do with social media: the final version