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The Most Simple & Awesome Way To Generate A Marketing Plan That Will Get You More Clients
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
Presented By – Michael Trow
The Challenge!
5 Steps To More Revenue
1) Set The Goals
2) Define The Target Market(s)
3) Refine The Message
4) Effectively Promote Yourself
5) Effectively Promote The Business
“Before Everything Else, Getting Ready Is The Key To Success” – Henry Ford
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
About Michael
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
Culture and Business Enthusiast
Proven Business Grower
Practitioner of Proven Methodologies
Wine Appreciator, Dog Lover & Out of Practice Musician *My perfect Sunday
**Not my dog!
What I Do“Often businesses and managers have a theory or ideology but fail to convert this into actionable, measurable steps and a process that can be duplicated with ease”
Help service providers get more clients
By
Working with them to improve the effectiveness and efficiency of their sales and marketing activity
Through
Coaching, Consultancy & Training
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
5 Steps To More Revenue
1) Set The Goals
2) Define The Target Market(s)
3) Refine The Message
4) Effectively Promote Yourself
5) Effectively Promote The Business
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
1. Set The Goals"Goals allow you to control the direction of change in your favor." Brian Tracy
What:
Realistic Targets Based On Fact
How:
Reverse Engineer
To Know What To Do
Why:
When:
Regular Review
1. Continued…
$$$
Channel 1 -$
KPI Based On Conversion
Rates
Channel 2 - $
KPI Based On Conversion
Rates
Channel 3 -$
KPI Based On Conversion
Rates
The Result Is:
2. Define The Target Market(s)“The aim of marketing is to know and understand the customer so well the
product or service fits him and sells itself.” – Peter Drucker
What:A Statement Outlining Who You Can, & Want, To Do Business With
How:The Larger Collective Of Your Ideal Clients Based On Circumstances
Why:You Know Where To Find ThemThey Know You Serve ThemYou Can Be Consistent
3. Refine Your Message“If Your Potential Clients Are Going To Purchase Your Services and Products They
Must See Them As Investable Opportunities” – Michael PortWhat:
Relevant Statements That Resonate With Your Audience
How:Based On The Market’s Needs & Compelling Desires
Why:You Show You Understand ThemYou Reaffirm Your ‘Expert’ Status
Where:
Everywhere
4. Effectively Promote YourselfWhat:
The Activity Of Developing & Cultivating Relationships With Referral Partners & Market Influencers
How:Systematically Approach Individuals, Organizations & Businesses
When:
Daily
5. Effectively Promote The BusinessWhat:
The Optional Activity That Is Needed To Help Achieve The Goals
How:Writing, Speaking, Social Media,Advertising, Sales etc.
When:
Consistently
Where:Mediums Your Audience Use
SummaryBe Systematic, Process Driven, Methodical and Consistent In Everything You Do
Know Where The Revenue Is Coming From
Communicate Effectively The Result(s) You Deliver
Raise Awareness Through Relevant Channels
Questions: - [email protected]
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
Visit www.michaeltrow.com
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