5 STEPS TO KICK YOUR MARKETING

INTO GEAR

PRESENTER

• First job – Event manager for non-profit

• Began working at Fortune 1000 company in 1995

o Accidentally started building websites

• Started own company in 1998o One woman show

KENDRA WRIGHTPresident, Saffire

Events

SAFFIRE CLIENTS

SAFFIRE CLIENTS

SAFFIRE ASSOCIATION PARTNERS

OUR GOAL

To give events a beautiful, branded online

presence they can manage themselves.

THE ALTERNATIVE

WHAT WILL YOU SAY?

1. Determine your

target audiences

YOUR TARGET AUDIENCE

Teenagers

Families

Moms

Groups

Grandparents

Other audiences – Military, etc.

WHAT WILL YOU SAY?

2. Get your team together -make sure to include all audiences

WHAT WILL YOU SAY?

• This could be one meeting or more than

one.

• Offer free tickets, t-shirt and/or food.

• (no more bullets)

WHAT WILL YOU SAY?

3. Brainstorm all the reasons people come

to your event

WHAT WILL YOU SAY?

• What is your favorite memory of the fair?

• How did you hear about the fair the last

time you went, what made you want to

go?

• What was your favorite thing, and was it

what you thought it would be?

WHAT WILL YOU SAY?

Sometimes conflicting reasons:

Teenagers – Hip

Grandparents – Tradition

Moms – Bargains

Groups – Organized connection

WHAT WILL YOU SAY?

4. Come up with topics

for all these reasons

WHAT WILL YOU SAY?

Two things to tell people:

1. What we want them to hear• Relentlessly focus on what makes you your

most revenue or what you feel like drives revenue

2. What people want to hear• Contests, promotions, wild & wacky, behind

the scenes (more later)

CONSIDER THE “RULE OF THIRDS”

1/3 about yourself and your brand

1/3 about things people might be interested

in that aren’t self-promotional

1/3 interact with people

WHAT WILL YOU SAY?

5. List all the places you’ll say it.

WHERE WILL YOU SAY IT?

Website

Mobile

Email

Facebook

Blog

YouTube

Twitter

Pinterest

Flickr

These are in rough priority order.

WHAT TOOLS DO I USE?

Website – Current provider (or Saffire)

Mobile – Same provider (or Saffire)

Email – Constant Contact, Mail Chimp, SaffireMail

Facebook – BufferApp.com

Blog – Wordpress.com

YouTube

Twitter – BufferApp.com (with Facebook)

Instagram

Pinterest

Flickr

CREATE AN EDITORIAL CALENDAR

CREATE AN EDITORIAL CALENDAR

www.saffireevents.com/calendar

DEEP THOUGHT…

Ask questions that get people

to talk about themselves in relation to your

event

GRAB THEIR ATTENTION

• Consider funny – tweets from mascot, etc.

• Personal/human interest stories get a lot of

hits

• Posts with photos get more views!

Think about what

YOUR AUDIENCE

would want to click!

MAKE PEOPLE FEEL LIKE INSIDERS

• Be the first to know about X via social

media!

• See behind-the-scenes looks at our event!

Your customers feel special,

and they are more likely to be long-term

followers.

MULTIMEDIA

• Photo contests on website and Facebook

• Caption that photo

• Funny video upload

Photos and video are naturally VIRAL and give you more event

photos!

GET PEOPLE TALKING

Show live tweets on concert side screens

Have a vote or quiz

• Answer on text, app, QR code, etc.

CONTESTS WITH PUBLICITY BONUS

Have a contest for front row concert seats

• Text, tweet or post on FB page NOW =

publicity

Do giveaways with charitable tie-in

Allow groups to get $ for their orgs for

advance sales; host trip for winners

CONTESTS WITH PUBLICITY BONUS

Do giveaways with charitable tie-in

Allow groups to get $ for their orgs for

advance sales; host trip for winners

THANK YOU

Any questions?