5 Steps to Expert Press Kit

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9/30/2008

“Finally! A book that givesus the REAL formula toachieve success andenhance our expertise.”

—Diane Bogino, President,

Performance Strategies, Inc.

5 STEPS TO EXPERT

How to Go from Business

Novice to Elite Performer

Paul G. Schempp

Davies-Black Publishing

Cloth, 184 pages, $22.95ISBN: 978-0-89106-114-4

November 2008

FOR IMMEDIATE RELEASE Contact: Rebecca [email protected]

5 STEPS TO EXPERTNew book details how to go from business novice to

elite performer, one step at a time

You weren’t born great. To be expert, you have to learn it and earn it.

Dr. Paul Schempp has spent close to two decades studying just how eliteperformers reached the pinnacle of performance. In 5 Steps to Expert: How to Go

from Business Novice to Elite Performer (Davies-Black Publishing, 2008,$22.95), he shares the proven principles for outperforming your competitors.

Using cutting-edge research and real-world examples, Schempp explores the keytraits shared by those at each of the five levels of expertise—beginner, capable,competent, proficient, expert—and lays out a progressive plan for consistentlyachieving outstanding results. The easy-to-apply exercises apply this freshresearch and insight into human performance and will have you moving towardexpert in no time.

5 Steps to Expert is an easy-to-read road map for leaders, executives, andmanagers who aspire to rise from their present level of competence to a higherlevel of performance. After reading this book you will know:

Why experts see the world differently

The two things experts do that give them a superior memory

Why so many people miss the lessons of experience that experts getevery time

The three “must” steps in developing the skills that will make yousuccessful

How to become a forward thinker and better decision maker

The little lesson for turning failure into success

What experts do to see the future

www.5StepsToExpert.com

1055 Joaquin Road, 2nd FloorMountain View California 94043

650.969.8901fax 650.623.9271

www.daviesblack.com

Davies-Black ® Publishing

A Division of CPP, Inc.

®



9/30/2008

“I wish I had these tools inmy toolbox a long time ago!”

—Dwight Hawksworth,

President,

Sigma Consulting Group

ABOUT PAUL SCHEMPP

Dr. Paul G. Schempp, named the 2004Distinguished Scholar by the International Center

for Performance Excellence, is an expert onexpertise. A senior Fulbright research professor atthe University of Frankfurt, Germany, andprofessor at the University of Georgia, he hasspent close to two decades conducting award-winning research into the characteristics anddevelopment of expertise. As the author of sixbooks and more than 90 articles, and havingdelivered more than 200 presentations toorganizations in 20 countries, Paul is aninternationally renowned authority on the subject.Applying research to practice, Dr. Schempp has designed performance programs

for organizations in England, Mexico, Sweden, and the USA. He also coacheswinners on the PGA, European PGA, and LPGA professional golf tours.


Contact: Rebecca Weisman at 650.691.9163 or [email protected]



9/30/2008

“5 Steps to Expert offersbusy executives some foodfor thought and practicaladvice about how to develop

capacity and expertise for thedemands of modern business,and how to find an extra gearof mental performance. Thebook provides a nice frame-work for addressing a lot of the issues we are currentlyfacing in executiveeducation.”

—Dr. Kevin Morris,

Director of Executive

Development, University of Auckland Business School

SUGGESTED INTERVIEW QUESTIONS

In 5 Steps to Expert , you state that experts are made, not born. Do youbelieve anyone can become an expert?

Where do most people stumble or stop in becoming expert, and why?

Can anyone benefit from this book, or was it written exclusively withbusinesspeople in mind?

In the book, you write about the “3 Keys to Expertise.” What are thosekeys, and what makes them so important to developing expertise?

Can you tell us a little about your own journey to becoming expert? Howdid you get started, and what step do you believe yourself to be on

presently?

At the end of each chapter, you have exercises for the reader. Is itimportant to undertake these exercises, or can you become expert justfrom reading the book?

If someone is already an expert or close to it, in what ways would he orshe benefit from reading 5 Steps to Expert?

In the book, you use both research findings and stories of real peoplebecoming expert. Research and reality are not always a goodcombination. Why did you take this approach?

Can you name some of the more interesting people in the book, and thesorts of stories they have to tell?

When I finish reading this book, what will I be able to do then that I can’tdo now?





9/30/2008

“5 Steps to Expert hasprovided valuableinformation for thoseseeking to become experts

and even for those of usseeking to help members of our staff become expert.”

—Kelley Lessard,

Director of Advancement,

Massachusetts Maritime

Academy

GET THE EXPERT’S EDGE

STEP ONE: Beginner

There is no getting round it—everyone starts here. With limited experience,

knowledge, and skill, beginners rely on established procedures to guide decisionsattempt to mimic the skills of experienced others, and conform to the traditions ofthe workplace. Providing beginners with clear rules and practical examplesspeeds their progress to the next expertise step.

STEP TWO: CapableExperience leads to the knowledge and skill necessary to perform one’s tasks at acapable level. Capable performers have functional skills and understand their taskrequirements. Rather than a strict reliance on rules, they are able to respond tosituations and use strategic knowledge to make decisions. While they learn bestfrom experience, they accelerate progress by using multiple workplaceinformation resources.

STEP THREE: CompetentWhen long-term goals are the foundation of decisions, planning is donecontingently, analyzing situations separates the important from the unimportant,and a sense of timing is used when taking action, the result is a competentperformance.

STEP FOUR: Proficient

Proficient performers are consistently well above the average. Feeling a strongsense of responsibility for results, having highly developed perceptual skills,solving problems using forward thinking, letting routines handle mundane daily

tasks, and being able to predict the likely outcome of actions form the foundationfor proficient performances.

STEP FIVE: ExpertWhen very few people can do what you do as well or as consistently, you havereached the level of expert in your field. Intuitive decision making, extensiveknowledge and experience, graceful skill execution, meeting failure withalternative actions, and continually striving to do better tomorrow have broughtyou to this rarified level.



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5 Steps to Expert Press Kit