5 Step © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Sunday

5 Step

www.LyndaGoldmanCopywriting.com © 2012 Lynda Goldman Copywriting. Design by EACH New Design

Social Media

Sunday

http://www.lyndagoldmancopywriting.com/

5 Step

Are Ingredient Suppliers

Anti-Social?



Quiz #1What % of Ingredient

Suppliers are Social?

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Quiz #1: What % of ingredient suppliers

are social?


Only 3%!


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Do You Have SOMAD Disease?


Social Media Anxiety Disorder

What’s your definition of *Social media*Social media marketing


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What is Social Media?


1. One marketing tool; powerful one

2. Way to promote/share info with

people who value your content

3. % show more people buy as result

of social media engagement


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Social Media Challenges



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Raving fans, followers & clicks



5 Step 1: True Benefits for of Social Media2: Content & Channels 3: Implementation and Tactics4: Roadblocks & Action Plan

AGENDA



5 Step *Looking for a reputable supplier of …. please contact me through LinkedIn.

* I am a producer of……

*Please send me product list with complete details/specs & company profile…..

GOLDEN OPPORTUNITY



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OLD WAY- Interruption marketing


• Cold Calls• Direct Mail• TV & Radio• Print

advertising


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NEW WAY- Inbound marketing



Quiz #2Is Social

Media better for B2C or

B2B?

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There’s no B2B or B2C


It’s AllP2P


5 Reasons B2B Wins


1. Understand customers

2. Subject matter experts

3. Practiced at educating customers

4. Relationship based

5. Lead generation funnel


Clear Understanding of Customers


• Job title• Company info• Location

What are 3 things you know about your target customer ?


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Subject Matter Experts


Trail Blazers & Innovators


Practiced at Educating Customers


• Newsletters• Trade magazine articles• White papers• Case studies What are 3 pieces of content you already have?


Relationship Based


High $ price=long sales cycleStrong relationships are critical


Practiced at Lead Generation


Leads

Sales


Social Media is an Annuity


Delivers web visits, leads & customers over time, long after work & budget finished

1 + 1 = many


Social Media is a Tool


Your role isn’t to master social media.

Your role is to master your business and use social media as a tool.


Let’s Be Social!


Meet 1 person

Share 1 Tip

Exchange contact info


Surpassed pornography - most popular Internet activity

Social Media: Passing Fad?


More info created on Internet in 48 hours today than in all of humankind from beginning of time until 2003


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Resource & Thought Leader

What kind of tips and resources can I provide for my customers?

Golden Opportunity



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3 Elements of Lead Generation


Exposure, brand awareness

Engagement

Convertion


Quiz #3

What’s most important

element of lead gen tool?

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Free & Valuable


1. Solve a problem for your prospect

2. Align with your products

3. Provide unique information


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Website Don’ts


X Start with “Welcome to my Website”

“We We” Website

Be unique, not boring: X “Your trusted supplier for…..”

X “We pride ourselves on the fact that we use the purest, highest quality ingredients available to produce all of our formulas.”


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Website Don’ts


X Confuse “About” & Home Page

WIIFM Solve problems


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Call to Action



Quiz #4

How many calls to action in

surveyed companies?

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5 Simple Steps to a Social Media Strategy - Cheat Sheet

1 Define your audience

Business or

consumer?

Demographics

& location

Problems,

needs, wishes



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2 Define your goalsBuild Awareness

• Brand exposure

• Reach larger audience

• Drive audience to your website


Build Relationships

• Listen & communicate with customers

• Create customer loyalty

• Educate & entertainSell Products or Services

• Create a lead generation funnel

• Drive people to events and places

• Sell online


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Dominate vs Dilute

3 Choose the best platform



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LinkedIn

3 Choose the best platform


Anyone know a producer of……….Looking for distributors for…..Can you recommend a manufacturer for…Looking for a source of …………... Seeking a quantity of…………………….

Please send additional information and data ASAP !!! I have an immediate project that requires pricing...


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LinkedIn Groups


Supply SideAHPA

EngredeaIngredient Group Members

Food Industry MarketingDietary Supplements


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Business Time Well Spent


277 % More Effective than other Social Media for Business Lead Generation – NYSE:LNKD


Quiz #5

What’s the secret

ingredient for dominating your niche?


4 Create content and sell


Choose primary goal & platform

Share &interact

Sell


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Fresh Content!


• Teaching sells• Content

dominates SEO


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Best sources of content


• Web pages• Blog• Video


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Society raised on TV 3

Choose the best platform



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Why Video?


• Google ranking• #2 Search engine• 40% internet use =video,

62% by 2015• Sharable


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7 Ways to Use Video


1.Welcome to website2.Invite to events3.Tell your story4.Introduce your team5.Explain your process6.Show traceability7.Educate your customers


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Video


Immediate ConnectionEngaging & Entertaining

(social media invitation)BioK video


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Video Sells!


• Increase buying by 85%

• Increase site stay 2 minutes


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Build Community


• Bite-size pieces of info that matter to your prospects



5 Track, measure & adjust


Trackprogress

Measure results

Adjust& repeat


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5 Categories

Measuring ROI – 5 Categories of Metrics


1.Exposure: Likes & follows

2.Influence: Mentions

3.Engagement: Visits, action4.Conversion: Sales & revenues

5.Retention: Repeat sales


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Show ROI = $$$


Calculate cost of customer acquisition

Old way vs new way

Total life value (TLV) – Cost of customer acquisition (COCA) =ROI___________________________________________________

COCA


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Clearing Hurdles to Social Media


1.Lack of support

2.Blocked access

3.Customer base not attuned

4.Not my real job

5.Free, right?

6.Need the right people


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Legal & Executive Support


1. Show ROI - $$$

2. Calculate cost of customer acquisition

3. Old way vs new way

4. Create pilot project


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Getting the Job Done


1. Blocking employee access2. Not my real job

*Understand value of Social Media

*Create systems for responding


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It’s Free, Right?


1. Time / Money

2. Outsource:

• Content• Strategy• SEO• Video• Community manager


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Focus on Lead Gen


1. Optimize your website

2. Choose the right channels

3. Create content – blog & video

4. Share on Linkedin

5. Measure & repeat


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Action Plan


What did you learn today that you will put into action?


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Free Report & Slides


• 5-Step System to Generate Fresh Customers Daily

• Video specials• Conference Slides


Documents

5 Step © 2012 Lynda Goldman Copywriting. Design by EACH New Design Social Media Sunday