Embed Size (px)
DESCRIPTION
Traditional models of change communication are akin to forcing medicine down a child's throat. A better model starts with treating employees like mature adults. Show the problem, solicit input, let them solve the problem, and engage an expert to guide this difficult process.
Citation preview
5-step strategy boot campelevate change communication
Share data – rather than
“explaining.”
Cross-functional task force – staff
in charge
Outside expert to guide the process
Physical “war room” to focus
the change effort
Communication through open internal social
network.
Copyright 2014 by Dannielle Blumenthal. Free to re-use with attribution.
All opinions are those of the author.
