5 Simple Steps To Online Marketing For Small Business Owners: Proven System To Grow Your Business

Internet Marketing What Is IM?

What is Internet Marketing?

Internet Marketing puts your message out to the world (literally) by placing your message on the Internet via multimedia (text, audio, pictures, and video) and engaging the customer at different stages of the business cycle.

Internet Marketing Why Use IM?Low risk , High Reward

Lower costs

Greater Distribution

Interactive Capabilities

Unmatched Targeting

Unparalleled Tracking

Unprecedented Sales & ROI

Internet Marketing Changing The Game

Internet Marketing & Web Have Changed Marketing

5 Simple Steps To Online Marketing For

Small Business Owners: Proven System To Grow

Your Business

Plan Traffic Leads Testin

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Internet Marketing The Solution Have A Marketing Plan???

PLAN IN ADVANCE

1. Marketing channel or something else

2. Make sure your clients/customers know your plans

3. Regularly reinforce the message

4. Spin mistakes in your favor

5 Simple Steps To Online Marketing For

Small Business Owners: Proven System To Grow

Your Business

Plan Traffic Leads Testin

gRepea

t

Internet Marketing Template For Success

Internet Marketing Paid Advertising

PAID ADVERTISING

1. Fastest Way To Generate Traffic

2. Can Have High ROI

3. Can Generate targeted leads

4. Can be very expensive

5. Google Adwords, MSN Adcenter, Yahoo Search Marketing

6. PPC isn’t the only paid advertising route for small business

how we can pay : PPC : pay per click CPM or CPI : Cost per a thousand

impressions CPR : Cost per Rates

Internet Marketing Paid Advertising

BANNER ADVERTISING

Pop up adds.

Internet Marketing Free Traffic Sources

1. SOCIAL MEDIA

Internet Marketing Free Traffic Sources

2. SEO

5 Simple Steps To Online Marketing For

Small Business Owners: Proven System To Grow

Your Business

Plan Traffic Leads Testin

gRepea

t

Internet Marketing Lead Generation Strategy

5 Simple Steps To Online Marketing For

Small Business Owners: Proven System To Grow

Your Business

Plan Traffic Leads Testin

gRepea

t

Internet Marketing Why It Works

TESTING TOOLS

1. Consistently test to increase your CTA conversion rate

2. Perform and Analyze testing with various tools

3. A/B split testing

4. Multivariate Testing

5. Heat Maps

6. Google Website Optimizer

7. Picnet

5 Simple Steps To Online Marketing For

Small Business Owners: Proven System To Grow

Your Business

Plan Traffic Leads Testin

gRepea

t

Thank you for listening

Rana Kilo