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Social media assets Microsite and Facebook App to agitate social content MoGents Club House events amplified by Social Channels live events Celebs and Partners sharing content Guinness world Record shared by partners and participants MoGents UK tour 52 million reach on Twitter 23 million reach on Facebook #bestamocanget – 5,761 mentions @gilletteuk gilletteuk 3,801 retweets - 1,616 favourites 22,138 likes - 3,349 shares 656,542 views mobile site #bestamocanget @chris_kammy 83 retweets - 84 favourites @movemberuk @esdavids @gwrnews @gilletteuk

5. movember ipm awards 2014 - social

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Page 1: 5. movember   ipm awards 2014 - social

Social media assets

Microsite and Facebook App to agitate social contentMoGents Club House events amplifi ed by Social Channelslive events

Celebs and Partners sharing content

Guinness world Record shared by partners and participants

MoGents UK tour

52 million reach on Twitter

23 million reach on Facebook

#bestamocanget – 5,761 mentions

@gilletteuk

gilletteuk

3,801 retweets - 1,616 favourites

22,138 likes - 3,349 shares

656,542 views

mobile site

#bestamocanget

@chris_kammy83 retweets - 84 favourites

@movemberuk @esdavids

@gwrnews

@gilletteuk

Page 2: 5. movember   ipm awards 2014 - social

Social media assets

Microsite & Facebook App to agitate social content MoGents Club House events amplifi ed by Social Channels

live events

Celebs and Partners sharing content

Guinness World Record shared by partners and participants

MoGents UK tour

52 million reach on Twitter

23 million reach on Facebook

#bestamocanget – 5,761 mentions

@gilletteuk

gilletteuk

3,801 retweets - 1,616 favourites

22,138 likes - 3,349 shares

656,542 views

#bestamocanget

@chris_kammy83 retweets - 84 favourites

@movemberuk @esdavids

@gwrnews

@gilletteuk