5 Macro Trends

A Macro Trend

Unstoppable

Empirical

Actionable

2

Consumer 2.0

New Value Mindset

A Hunger for Relationships

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Health & Wellness4

5 Macro Trends

3

“Do the Right Thing”5

Boomers hold 77% of allfinancial assets

Millenials (10-29) demand better, faster, moresocial experiences

Consumer 2.0: Age Wave

4

Chinese/South Asian Influx

South Asians are younger, married, more kids, multilingual, educated

GTA will be majority “visible minority” by 2014

Consumer 2.0: Multicultural

5

80% of the Canadian population resides in urban areas

VECTOM50% of Retail Sales

Consumer 2.0: Urbanization

6

7

Consumer 2.0: Technology

Anytime, anywhere through mobile devices

8

Consumer 2.0

SO More selective, more impatient, more demanding, more diverse, shop fewer stores

Age WaveMulticulturalUrbanizationTechnology

9

New Value Mindset

81% claim “will not go back to shopping the way I used to”

Research and planning for purchases

Budget management now an aspirational badge

SO Powerful, emotional connection or low price– No middle ground

10

A Hunger for Relationships

We are social animals

Facebook – “3rd largest country in the world”

The word “friend” diminished

Desire for real connection

SO Experiences vs. Transactions

11

Work-Life Balance

• Programs• Brand Opportunities

Wellness Products &

Services• Health Attentiveness• Holistic Nutrition/

Natural Supplements

Performance

• Prevention• Exercise• Workplace Wellness

Health & Wellness

SO Demand choices that support fitness and nutrition plus emotional / spiritual wellbeing

12

“Do The Right Thing”

We don’t have many honest people in life right now.Our athletes lie to us, our celebrities lie to us, our politicians lie to us, eventhe media lie to us.

Bob GreenblattChairman, NBC

13

“Do The Right Thing”

Seek authenticity, trust, openness

The markets, volatile weather, food scares

Roger Clemens? Tiger Woods? Toyota? BP?

SO In a world of less trust, great brands can thrive