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501: MANAGEMENT CONCEPTS AND FUNCTIONS (Choice Based Paper) Workload : 5 hours per week - Total credits: 5 Examination : 3 hours – 70 marks Objectives : To impart basic skills for understanding and providing solutions to problems facing business in the area of Management Accounting. Pedagogy : Lectures, assignments, practical exercises, discussions, seminars. 1. Introduction: The concept of management; development of management thought – schools of Management thought – classical, neo-classical and modern; the process of Management. Emergence of modern management thoughts. Overview of management function. 2. Planning: Nature and Purpose of planning; types of plans, objectives of plans – Premises; decision-making; forecasting and planning; planning process; limits of planning. Strategic planning & implementation - an introduction. 3. Organizing: Nature and purpose of organising; organisation levels and span of management; departmentation – line and staff relations centralization and decentralization Delegation of authority; Formal and informal organisation. Types of emerging organisation structure, organisation design & contingency factors. 4. Controlling: The control process – common types of standards used in control process – control technique. 5. Management of Human Resources: Its nature, scope and functions – position of HR department in the organization – role of HR Manager – major personnel problems and global challenges to HR Managers. 6. An overview of Marketing: Introduction, Marketing Management, Marketing Concept, Elements of Marketing Concept, Marketing Mix – Introduction to product, price, place, promotion, packaging – Marketing Process. 7. Finance Function in an organization – An overview : Significance of financial management, Functions, objectives; introduction to financing, investment and dividend decisions. 8. Key issues in Modern Management: Managers and their external environment; social responsibility of business and business ethics; easternisation of management, corporate Governance. References: 1. James A F Stoner, et.al.- Management. 2. Koontz and O’ Donnel, Principles of Management. 3. Massie and Douglas ,Management. 4. John Argensi ,Management Techniques. 5. Newman and Warren ,The Process of Management. 6. Peter F Drucker ,The Practice of Management. 7. Peter F Drucker ,Management: Tasks, Responsibilities and Practice. 8. Joseph L Massie ,Essentials of Managements. 9. Dale, Management Theory and Practice. 10. Louis Allen ,Management and Organisation. 11. Terry G. R ,Management

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Page 1: 5 hours per week - Total credits: 5 Examination

501: MANAGEMENT CONCEPTS AND FUNCTIONS

(Choice Based Paper)

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours – 70 marks

Objectives : To impart basic skills for understanding and providing solutions to

problems facing business in the area of Management Accounting.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Introduction: The concept of management; development of management

thought – schools of Management thought – classical, neo-classical and

modern; the process of Management. Emergence of modern management

thoughts. Overview of management function.

2. Planning: Nature and Purpose of planning; types of plans, objectives of plans

– Premises; decision-making; forecasting and planning; planning process;

limits of planning. Strategic planning & implementation - an introduction.

3. Organizing: Nature and purpose of organising; organisation levels and span

of management; departmentation – line and staff relations centralization and

decentralization Delegation of authority; Formal and informal organisation.

Types of emerging organisation structure, organisation design & contingency

factors.

4. Controlling: The control process – common types of standards used in control

process – control technique.

5. Management of Human Resources: Its nature, scope and functions –

position of HR department in the organization – role of HR Manager – major

personnel problems and global challenges to HR Managers.

6. An overview of Marketing: Introduction, Marketing Management,

Marketing

Concept, Elements of Marketing Concept, Marketing Mix – Introduction to

product, price, place, promotion, packaging – Marketing Process.

7. Finance Function in an organization – An overview : Significance of

financial management, Functions, objectives; introduction to financing,

investment and dividend decisions.

8. Key issues in Modern Management: Managers and their external

environment; social responsibility of business and business ethics;

easternisation of management, corporate Governance.

References:

1. James A F Stoner, et.al.- Management.

2. Koontz and O’ Donnel, Principles of Management.

3. Massie and Douglas ,Management.

4. John Argensi ,Management Techniques.

5. Newman and Warren ,The Process of Management.

6. Peter F Drucker ,The Practice of Management.

7. Peter F Drucker ,Management: Tasks, Responsibilities and Practice.

8. Joseph L Massie ,Essentials of Managements.

9. Dale, Management Theory and Practice.

10. Louis Allen ,Management and Organisation.

11. Terry G. R ,Management

Page 2: 5 hours per week - Total credits: 5 Examination

12. Philip Kotler: Marketing Management

13. Ashwathappa K.: Human Resource Management

14. Khan & Jain: Financial Management

Page 3: 5 hours per week - Total credits: 5 Examination

502: MANAGEMENT ACCOUNTING

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours – 70 marks

Objectives : To impart basic skills for understanding and providing solutions to

problems facing business in the area of Management Accounting.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Introduction to Management Accounting: Management Accounting Vs Cost

Accounting - Management Accounting budget Vs. Financial Accounting – Role

and scope of Management Accounting – Role of Management Accountant.

2. Budgetary Control: Elements of management planning and control system –

Budgeting as a tool – uses and organisation of Budgets – Organisation for

Budgeting Control – The Budgeting process – steps in preparation of budgets –

classification of budgets – Functional budgets – cash budgets – master budget –

Fixed Vs. Flexible budgets – budget reports – Budget variances and reporting.

Zero based budgets. Responsibility Accounting – Cost centre – Revenue centre –

investment centre – profit centre.

3. Cost of Capital: Cost of equity, debt, retained earnings, rights and bonus issues –

weighted average cost of capital.

4. Capital Budgeting: Appraisal of long-term projects – techniques of appraisal –

Payback, Accounting rate of return, NPV, IRR and profitability index.

5. Marginal Costing and Break-even Analysis: Absorption vs. Marginal costing –

contribution analysis – Relevance of Marginal Costing – P/V ratio – Break-even

analysis. P/V and Break-even graphs – C-V-P analysis.

6. Cost analysis for decision making: The role of costs, relevant costs, differential

costs – cost behaviour – make or buy, product mix decisions, accepting special

orders, decision to shut down or continue operations – marginal pricing and its

relevance limiting factors – formulation of linear programming model using

product mix and limiting factors – profit maximisation Linear Programming

model.

7. Analysis and Interpretation of financial statements: Uses and limitations of

financial statements, Trend analysis and ratio analysis. Practical problems using

company annual reports.

8. Statements of changes in Financial position: Funds flow and cash flow analysis

– Net working capital schedule – International and Indian accounting standards on

statement of changes in financial positions – practical problems using company

annual reports.

9. Working Capital estimates for companies: Estimating the requirements – Gross

working capital and net working capital – operating cycle.

Page 4: 5 hours per week - Total credits: 5 Examination

References:

1. Charles T. Horngren -Introduction to Management Accounting

2. Anthony & Welsh -Fundamentals of Management Accounting

3. Harper -Management Accounting

4. Manmohan & Goyal -Principles and Practice of Management Accounting

5. Keller & Farrara -Management Accounting for Profit Control.

6. Robert Kaplan -Advanced Management Accounting

7. Robert S Kaplan &Anthony A Atkinson - Advanced Management

Accounting -Pearson Education Asia.

8. Hrishikesh Bhattacharya - Working Capital Management(Strategies and

Techniques)-PHI.

9. Satish B Mathur- Warking Capital Management and Control(Principles &

Practice)-New Age International Publication

503: HUMAN RESOURCE MANAGEMENT

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours - 70 marks

Objectives : To impart basic knowledge of the concepts and tools of HRM as

relevant to industrial organisation and to provide an understanding of the role HRM

plays in the overall strategic setting.

Pedagogy : Lectures, assignments, practical exercises, application of operations

research

techniques to business related problems.

1. Human Resource Management at Work – Changing environment of

HRM – Strategic planning and HR management – Tomorrows HR

today

2. HR Functions I – Recruitment and selection – Interviewing candidates

3. HR functions II – Compensation Determinants – Basic aspects of

compensation – Building employer's commitment – Pricing Managerial and

Professional jobs – current issues in compensation.

4. HR Function III – Pay for performance and financial incentives –

Incentives for operations employees – Incentives for Managers and

Executives – Organizations wide incentive plans and its development –

various employee benefits and services.

5. Employee safety and health – occupational safety – causes of accidents

and its prevention – supervisors role in safety – Labour welfare activities in

overview

6. Human Resources Development I – Role of Training – Training process –

Training need analysis – Training techniques – Evaluation of Training

effectiveness.

Page 5: 5 hours per week - Total credits: 5 Examination

7. Human Resources Development II – Performance Appraisal its methods

and types – need for performance appraisal – Problems in performance

appraisal and solutions – Role of appraisal in managing performances –

Developing managerial career – Techniques for managerial career

development – Role of counseling in management.

8. Labour Relations and collective Bargaining – CB process – Employees

grievance resolution – Participation of employees in Management.

9. Future challenges of HR – Managing Human Resources in International

Business.

References:

1. Monappa Arun & Saiyadain Mirza, Personnel Management – Tata McGraw

Hill

2. Tyson Shaun & York Alfred, Essentials of HRM, 4

th

Edition, Butterworth

Heinemann

3. Fisher Cynthia D, Schsenfeldt Lyle F, Shaw James B, Human Resources

management, 3

rd

Edition, All India Publishers and Distributors.

4. Dressler Gary – Human Resource Management, 7

th

Edition, Prentice Hall

of India.

5. DeCenzo david A and Robbins Stephen P, Personnel / Human Resources

management, 3

rd

Edition, Prentice hall of India.

6. Ivancevich John M, Human Resources Management, 7

th

Edition, Irwin

McGraw Hill

7. Kossek Ellen Ernst & Block Richard N, Human Resources Management in

the 21

st

Century, South Western College Publishing.

Page 6: 5 hours per week - Total credits: 5 Examination

3F1 : STRATEGIC FINANCIAL MANAGEMENT & POLICY

Workload : 5 hours per week – Total credits: 5

Examination : 3 hours 70 marks

Objectives : To acquaint the student with objectives &strategic decision in

financial management

Pedagogy : Lectures, seminars, discussions, assignments on practical

problems of Companies.

1. Financial Management: Functions and objectives.

2. Valuation of securities: Approaches to corporate valuation, valuation of

equities including cash flow, dividends and earnings approach -valuation

of debts -valuation of convertibles and derivatives. Black Sholes Model

valuation for Mergers and acquisitions.

3. Capital Structure: Capital structure theories. M M hypothesis and its

relevance.

4. Leverage: EBIT and EPS analysis, ROI and ROE analysis.

5. Dividend policy P: Walter model, Gordon model Rational expectations

model corporate dividend behavior of companies Legal and procedural

aspects.

6. Corporate Restructuring: Acquisitions and mergers benefits and costs of

mergers evaluating a merger corporate takeovers regulation of takeovers

sell off and changes in ownership buy back of shares, privatization, joint

ventures leveraged buyouts.

7. Institutional setup for term finance and working capital finance: term

lending institutions and commercial banks, NBFCs. (detail study of IFCI,

IDBI etc. is not required)

8. Venture capital funds.

9. Overview of corporate tax planning

10. Project planning & analysis: project - Meaning and concept - Project life

cycle -generation and screening of ideas - Analysis of market and demand -

Technical and Financial Analysis

References:

1. Prasanna chandra -Financial Management -

2. I M Pandey -Financial Management

3. Sehall & Haley -Introduction to Financial Management

4. Van Horne- Financial Management & policy

Page 7: 5 hours per week - Total credits: 5 Examination

5. Hampton -Financial Management

6. Prasanna Chandra.-Finance Sense

7. Harvey Maylor - Project management

8. Prasanna Chandra - Project management

9. Girish Ahiya & Ravi Gupta - Systems approach to income tax

10. Dr Vinod K singhania , monica singhania - students guide to income tax

11. ICAI - study material on taxation

12. Vishwanath.S.R-Corporate Finance(Theory and Practice)-Response Books

13. K Nagarajan, Project Management, New Age International Pvt. Ltd.

14. ILO manuals on Project Management.

Page 8: 5 hours per week - Total credits: 5 Examination

3F2 : SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours - 70 marks

Objective : To teach the student an in-depth analysis of securities and to acquaint

the student to handle practical real life problems.

Pedagogy : Lectures, Discussions, Assignments on practical problems involving

Indian & Foreign companies.

1. Investment Environment: Real estates and financial assets - short term &long

term -call money , treasury bills , CD's CP's, LC's discounting of bills , equities,

bonds, debentures, fixed deposits, mutual fund units,tax sheltered saving schemes

, life insurance and pension products ,securitised and non securitised investments,

warrants and convertibles and non convertibles , financial derivatives - investment

process

2. Securities Market: Primary & secondary -Structure and functioning of the

market, stock exchanges- listing ,trading and settlement procedures– OTCEI and

NSE BSE ISE - Dollex, important international stock exchanges- depositories -

recent developments -stock market indices -BSE SENSEX , BSE 200 ,Nifty and

others - calculation of index

3. Risk And Return: systematic & unsystematic risk - calculation of beta - using

beta to estimate return - expected risk & return -Significance of beta in the

portfolio theory – estimation of beta from historical share prices, market risk

4. Economic , Industry & company Analysis: economic forecasting & investment

decision -economic forecasting methods -industry analysis -classification schemes

-key characteristics -industry life cycle -company analysis -financial and non

financial factors -efficient market theory - strong ,semi strong weak -random walk

hypothesis

5. Technical analysis : concept -types of charts -Dow theory -price pattern -support

and resistance levels -relative strength analysis -moving averages -breadth of the

market -volume -momentum -confidence index -contrary opinion theory -

oscillators - stochastics-Elliot wave theory

6. Portfolio Selection & Portfolio Analysis: rate of return -indifference curves-

calculating expected returns &standard deviations of portfolio's -efficient set

theorem -concavity of the efficient set - Sharpe’s single index model-

diversification - Markowitz model

7. Determining the optimal portfolio : risk free asset -risk free lending &borrowing

&the effects on the efficient set &portfolio selection-determining the optimal

portfolio

8. Capital asset pricing model : assumptions -capital market line -security market

line -arbitrage pricing theory -factor models -pricing effects -two factor and

multiple factor models

Page 9: 5 hours per week - Total credits: 5 Examination

9. Management of portfolio & performance indicators: . Sharpe, Treynor, Jenson

and Fama indices.

10. Derivatives: Options – put and call options, -Trading-margin -valuation-binomial

option pricing model -Black scholes model -index options .FUTURES -hedgers

&speculators -contract -markets -returns -expected &current spot prices -futures

options -index future

11. Mutual funds : concepts & objectives - types &classification-organization

&management -services provided -advantages -Indian scenario

References:

1. Fischer & Jordan -Security Analysis and Portfolio Management

2. Martin J Pring, Technical Analysis Explained .

3. Alexander, Sharpe & Bailey.- Investments

4. Prasanna chandra --Managing investments.

5. Raghunathan -stock exchanges & Investmenst

6. Elton & Gruber - -Portfolio Theory & Management.

7. William Sharpe, Portfolio Theory and Capital Markets .

8. V K Bhalla -investments management

9. Levy & Gunthorpe -Introduction to investments

10. Bodie & Kane - Essential of investments

11. Barua ,Verma & Raghunathan -Portfolio management

12. James Farrel - Portfolio management

13. Institute of CFA's - Portfolio management

14. Jerome Cohen & others - investment analysis & Portfolio management

15. D C Gardner, Derivatives

16. Jarrow &Turnbull, derivative securities

17. Vohra & bhagri - futures & options

18. Mahajan - futures & options

19. Fredman & wiles -how mutual funds work

20. Sahadevan & Thiripalraju - mutual funds -data, analysis, and interpretation

21. K Nagarajan, Project Management, New Age International Pvt. Ltd.

22. Readhead, Derivatives

Page 10: 5 hours per week - Total credits: 5 Examination

3H1: HUMAN RESOURCE DEVELOPMENT

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours 70 marks

Objectives : The purpose of this course is to facilitate an understanding of

concepts, methods, practices and strategies of HRD.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Introduction – HRD concept and background- HR and economic development-

mechanisms, process and outcomes – HRD , HRM and IR linkages – goals,

strategies and experiences of HRD – UNDP, National and State level HRDs –

Human Development Index ( HDI).

2. HRD departments, tasks , structure, requirements and developing of HR

managers, traps- temptations,- HRD resources- Line managers and HRD- task

analysis- motivational aspects, developmental supervision – counselling and

mentoring.

3. Performance management- learning needs of individuals, special groups and

contingencies in the job, objectives and strategy for learning events.

4. HRD subsystems- performance and potential appraisal review discussions , role

analysis, training, career planning , rewards, job enrichment, communication,

quality of work life, employee participation and empowerment.

5. HRD in Government, Health, Family welfare , Defence, Police, Panchayatraj

, service industry- comparative experiences at National and International levels

in HRD.

6. HRD culture and climate- elements – measurements, organizational climate-

planning and organising for HRD – climate in Indian enterprises-, Globalisation

and HRD, emerging trends and perspectives, HRD and TQM – HR audit.

7. Organizational Development – Objectives, goals and characteristics- OD and

HRD – Process and approaches – (Blake Mouton and Abad’s Models) – OD

major interventions- Organizational change – goals- approaches to managing

change.

References:

1. “Employee Development” – Rosemary Harrison – Universities Press (India)

Ltd., Hyderabad.

2. “Recent experiences in HRD”- Rao, T. V. and Pereira, D. F., Oxford & IBH ,

New Delhi.

3. Rao, T.V. , The HRD Missionary Oxford & IBH Publishing Co. Pvt. Ltd., New

Delhi.

4. Wilson D. C. and Rosenfeld, R.H.(1990) Managing organisations: Text,

readings and cases, Part II , London, Mcgraw Hill.

5. Khandelwal A. –“ Human Resource Development in Banks” ,Oxford & IBH ,

New Delhi, 1988.

Page 11: 5 hours per week - Total credits: 5 Examination

6. Udai Pareek,- “ Developing Human Resources” San Diego University

Associates, 1986 , Annual.

7. Morrisey G. L. –“ Appraisal and Development through objectives and results”

, Addison- Wesley,1972.

8. Udai Pareek and Rao, T.V.-“ Designing and Managing Human Resource

system” Oxford and IBH ,1982.

9. Mathur B.L. , HRD :Strategic Approaches and Experience, Arihant, Jaipur,

1989.

10. W. E. Sasser, R.P. Olsen, D.D. Wyckoff :“Management of service operations”

,Bostan, M. A:.Allyn and Bacon, 1978.

11. Subba Rao P. –“ Personnel and Human Resource Management, Text and

cases, Himalaya Publishing House Bombay,2002.

12. Jerald Greenberg & Robert Baron- Behaviour in Organisations

13. Richard Backhard – Organizational Development: Strategies and Models,

Addison Wesley.

Page 12: 5 hours per week - Total credits: 5 Examination

3H2 : INDUSTRIAL RELATIONS

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours - 70 marks

Objectives : This course aims at introducing the complex interrelationships

among different participants in the production relations and to

highlight the importance of maintaining harmonious industrial

relations

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars

1. Introduction: Concept and importance - an overview of historical background of

industrial relations (IR), IR in post-independence period, role of government,

political involvement, emerging trends.

2. Labour Movement Theories: Meaning of labour-different types of labour-labour

problems - factors which give rise to labour problems, labour and industrialization

– Contribution of Karl Marx, Webbs,M.K Gandhi ,V.V Giri and others to labour

movement and Industrial relations- labour movement in India - evolution of trade

unions in India, nature, working, problems of trade unions in India- Management

and Employers’ Associations- FICCI, CII, AIOE, ASSOCHAM, NASSCOM

SIAM, IOE etc.

3. Industrial Relations: Attitudes and Approaches of I.R , Factors influencing the

IR, Models of I.R - human relations and frames of reference, IR practice in India,

symptoms of unrest and treatment.

4. Industrial Conflict: Nature of conflict and its manifestations - conflict data and

trends, conflict resolutions, tripartite and labour administrative machinery,

Prevention and settlement of industrial disputes; Rise of industrial disputes -

meaning and forms of industrial disputes, Causes & effects of industrial disputes,

right to strike and industrial peace, Settlement of industrial disputes, Joint

consultations, negotiations, conciliation and mediation, Arbitration (Voluntary &

compulsory) Adjudication Procedure.

5. Collective Bargaining: Objectives and methods, Management & approach,

Bargaining procedures and tactics in bargaining - Institutional procedures and

tactics, issues in bargain, institutional and personal security, work schedules, work

speeds and production methods, wages and other benefits Collective bargaining in

India; Specific and comprehensive agreements, inclusion of comprehensive

agreements; multi union bargaining, Analysis of an Indian comprehensive

agreement.

6. Workers participation in Management: Introduction and concept –

determinants, forms and level of participation –Sachar and Verma Committees,

workers’ participation in management in India –Jamshedpur experiment -workers

participation and different schemes - workers participation in Management in

different countries

Page 13: 5 hours per week - Total credits: 5 Examination

7. Government's Labour Policy: Five Year Plans and labour policy- works

committees; collective bargaining (policy) ; Joint Consultation and workers

participation in Management; workers education, tripartite bodies in India, labour

welfare, Indian labour Conference Industries Committees Wage Boards, Bonus,

Commission, Codes of Discipline, Special features of Industrial relation policy

and practice in India,Second National Commission on Labour- Industrial relations

in public and private sectors-emerging trends in Union –Management relations

8. India and ILO : Introduction & Establishment of ILO - aims and objectives of

ILO - membership and withdrawal - structure and governing body of ILO -

international labour officer - Functions of ILO - procedure for ratification of ILO

conventions - impact of ILO in India - International labour conferences or

meetings.

References:

1. Charles Myers -Industrial Relations in India .

2. Verma Pramod -Management of Industrial Relations

3. Davar R.S-Personnel Management & industrial Relations

4. Defray NF -Industrial Relations in India

5. Mamoria -Dynamics Of Industrial Relations

6. Bean, R. -“Comparative Industrial Relations”Croomhelm,London,1985

7. Dunlop.J.T-“Industrial Relations Systems”,Holt, New York,1958.

8. Arun Monappa- Industrial Relations,Tata mc.Graw Hill,New Delhi-1989

9. ChatterjeeN.N- Industrial Relations in Indian Developing Economy-Allied

Book Agency,Calcutta.1984

Page 14: 5 hours per week - Total credits: 5 Examination

3M1 :MARKETING RESEARCH &CONSUMER BEHAVIOUR

Work load : 5 hours per week - Total credits: 5

Examination : 3 hours - 70 marks

Objectives : This is an intensive module on consumer behaviour analysis and

market research techniques. This should help the students to

understand different dimensions of consumer behaviour and equip

them to carry out independent market research.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars

Part - A: MARKETING RESEARCH

1. Definition: Aims and objectives – contribution of marketing research.

Need for marketing research. Scope of marketing research. Techniques of

marketing research. Steps involving research procedure.

2. Research Methodology: Research design, types of research, exploratory

and descriptive steps involved in research design.

3. Research plan, types of data, sources; secondary data, limitations of

secondary data; primary data- questionnaires, question sequence, question

requirements, types of question, conducting the survey.

4. The sampling process: The sample, theory of sampling, types of sampling,

probability and non-probability methods of sample selection.

5. Data Processing: General tasks and approaches, data processing methods,

tabulation, analysis and interpretation of data; presentation of the research

report.

6. Application of Marketing Research findings: product selection, test

marketing, advertising strategy development, motivation research.

Part – B: CONSUMER BEHAVIOUR (C. B.)

1. Introduction: Consumer behaviour as marketing discipline - meaning and

scope of consumer behaviour – decision process approach; Psychology and

consumer behaviour.

2. Nature of Buyer behaviour process: Buyer behaviour models, Consumer

decision processes. Nature and characteristics of Indian consumer buying

process.

3. Consumer behaviour and social influences, Forms of social influences –

culture, subculture, social class, reference groups, family, sales person’s

influence, influence of advertising and other situational influences.

4. Consumer motivation: Major components of consumer motivation,

consumer perception, key factors in perception. Nature of consumer

learning, major factors in learning.

Page 15: 5 hours per week - Total credits: 5 Examination

5. Consumer attitudes: Concept, components of attitude, relation of

consumer attitude to consumer behaviour.

References :

1. D.J.Luck, H.G.Wales, D.A.Taylor & R.S.Rubin- Marketing Research

2. Gilburt Churchil -Marketing Research

3. Tull & Hawkins.-Marketing Research

4. William B. Wilkie- Consumer behaviour.

5. Kanuk & Schiffman -Consumer behaviour.

6. Kennith E. Kenyon- Consumer behaviour and practice of management.

7. David Rollat, James Engal, Rogel Kollatt- Research in consumer

behaviour.

8. Glun Walters to Gordam Paul -Consumer behaviour - an integrated frame

work .

Page 16: 5 hours per week - Total credits: 5 Examination

3M2 : PROMOTION AND DISRIBUTION MANAGEMENT

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours 70 marks

Objectives : The objective of the course is to introduce and enable the students with

the overall promotional tools available to market the products

effectively and also the knowledge of distribution system would

contribute in efficient movement of products to the consumers.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Advertising: concept, importance, objectives- types - role of advertising-ad.Copy

-Advertising agencies - working and services-Advertising budget-methods- Media

and media selection, scheduling – types of ad. appeals- Evaluation of advertising

effectiveness.

2. Public relations-concepts, objectives- importance of public relations, Methods of

public relations , issuing of News and Information, Issuing press releases,

integration of public relation into the marketing mix, power of publicity, corporate

publicity, Relationship marketing-Sales promotion-concepts and importance-tools

and types - promotion budget-methods and types-Direct marketing , its nature and

importance- new developments in promotion-e-commerce, kiosk marketing, so on

and so forth.

3. Sales Management-concept and its role in the firm –environment of sales

management –Planning- Sales forecasting , methods-sales budgetary-procedure-

Sales personnel planning –recruitment selection and training- territory

management-evaluation-Sales compensation-evaluation of sales force.

4. Physical distribution- distribution channel-channel logistics-channel design-

channel advantages and disadvantages-Cost/benefit analysis of channels - retailing

management- importance of channel marketing – distribution network building.

5. Supply chain management –concept, objectives, inventory management, uses of

SCM advantages and –limitations-Current trends in SCM.

References:

1. Eugene M. Johnson, David L Kurtz, Eberland K Scheving –Sales Management,

Concepts, practices & Cases.

2. .J .L. Gattome and D.W. Walters - Managing Supply Chain – A strategy.

3. B.S. Sahey - Supply Chain Management - Mcmillan

4. U.C.Mathur- Advertising Management-New Age International Publications.

Page 17: 5 hours per week - Total credits: 5 Examination

3HA1:HOSPITAL ORGANISATION AND MANAGEMENT SYSTEM

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours 70 marks

Objectives : The objective of the course is to the historical evolution of organisation

and management system; to provide understanding about the

uniqueness of hospital organization, structure, subsystem related to

total system, multi- disciplinary and multi dimensional aspects of

health care, organisational aspects of health care, organisational

analysis and importance of system ,policy and procedure.

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Operative planning - characteristics , philosophies ,objective goal ,strategic and

long term planning

2. Managerial style, importance of strategic leadership and organisational

environment in health care

3. The function, responsibility and role of governing body ,chief executive

(administrator )and medical staff and relationship among them

4. Medical staff organisation.

5. Coordination, communication and decision making in health care , organisational

productivity - input , output and evaluation of productivity

6. Evaluation and Control - effectiveness , efficiency and quality

7. System policy, procedure

8. Use of modern tools and techniques for improvement of operational efficiency-

Emerging Trend in health care

References:

1. SRINIVASAN (vhai), management process in health care

2. S L GOEL , health care administration

3. Sankar rao , hospital organisation and administration

4. C M Francis , hospital management

5. S L G al &R Kumar , hospital administration and management

6. Askok sahani , hospital and health administration

7. Rockwell sehlz, management of hospitals

8. Ronathan s rakich ,management health care organisation

9. Robert M Cunningham , govering hospital s

10. J R Mc Gibony , principles of hospital management

Page 18: 5 hours per week - Total credits: 5 Examination
Page 19: 5 hours per week - Total credits: 5 Examination

3HA2: MANAGEMENT OF HOSPITAL SERVICES

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours 70 marks

Objectives : The objective of the course is to make students familiar and conversant

with planning , organization , staffing , work scheduling , control of

quality and cost of various services departments of hospital. the course

emphasizes on workflow analysis of records and statistics, analysis of

utilization of facilities and staff and need for development and growth

of services

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Planning and managing of nursing services

2. Organising and staff of radiology, pathology, pharmacy.

3. Organising out patient services and emergency services

4. Study of various departments in the hospitals: Personnel, Accounting & Billing

and Material management

5. Study of various functions in the hospitals: dietary , central sterile supply

department, laundry & linen , house keeping, engineering and maintenance and

security

References:

1. W J DUNKAN , Strategic management of health care organisation

2. HENNY MINIZBERG, Structuring of organisation

3. RICHARD P MOSES (AHA) ,Evaluation the hospital board and CEO

4. RICHARD P COURT (AHA) , Management engineering for hospitals

5. ADDISON C BENETT (AHA) , Improving management performance in health

care organisation

6. KURT DARR, Hospital organisation and management

7. J A SPENCER, Management of hospitals

8. JOHN S BRADSON ,HOSPITAL ,HOSPITAL , AND HOSPITAL HOUSE

KEEPING

9. M F SKURA Dept in hospital , Organisation of medical

Page 20: 5 hours per week - Total credits: 5 Examination
Page 21: 5 hours per week - Total credits: 5 Examination

3PS1:PRODUCTION AND MATERIALS MANAGEMENT

Workload : 5 hours per week - Total credits: 5

Examination : 3 hours 70 marks

Objectives : The course aims at familiarising the students with the production

process and related issues in industrial Units. It introduces the students

to aspects like quality, Inventory, Maintenance, materials management;

and Methods analysis

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Functions of Production Planning and Control, consumption cycle

organization of PPC section, centralised & Decentralised PPC, preplanning-

Product Development and Design

2. Planning- The production order, machine capacity of job-shop scheduling

techniques controlling procedure

1 Introduction- Importance of materials management, integrated approach.

Materials management at micro-macro levels. Total concept.

2 Systems approach to Materials Management- Systems approach. The materials

function- interfaces. Benifits of integrated systems approach.

3 Forecasting – Forecasting & Planning. Forecasting methods, factors affecting

forecasts.

4 Materials Planning- Importance , Materials Cycle and Flow Control Systems,

Materials Budget.

5 Purchasing: Purchasing, Purchasing organization, duties of purchasing

department, centralised and localised purchasing, purchasing policies, budgets,

methods of purchasing, buying factors, source selection, source development,

supplier performance appraisal make or buy decision, Vendor-Vendee relations,

Vendor development, International purchasing

Purchasing procedures and records :Requisition, purchases order follow up and

expediting systems, receipt and inspection.

6 Inventory Management & Control Systems: The need for inventory and

control. Demand uncertainty and safety stock, Q-system & P-system, 2- bin

system (S-s system). Inventory demand and uncertainty and risk, Materials

Planning & Systems(MPS),Materials Requirement Planning II. Need for Systems

approach.

7 Stores management and Control: Stores and Stores organization; organization

of stores location and layout of stores ; functions of stores keeping; stores records

and procedure; salvage and surplus disposal & scarp disposal. Standardization and

variety reduction. Merits and demerits of codification.

Page 22: 5 hours per week - Total credits: 5 Examination

8 Materials Handling: Materials handling systems basic principles. Types

equipment, materials handling, movement and storage cost. Evaluation of material

handling.

9 Value Analysis & Value Engineering – Definition & scope. Evaluation of value,

essentials of value analysis and engineering. Organisation for value analysis.

10 Evaluation of Materials Management Function.

References:

1. A.k. Datta – Materials Management-Procedure, Text And cases, PHI

2. Gopalakrishnan & Sunderesan- Materials Management-An integrated approach.

3. PR Gokarn- Essentials of Materials Management

4. Ammer, D.S. , Richard Irwin- Materials Management

5. Brown, R.B. John Willey- Materials Management Systems

6. A.K.Gupta- Integrated Materials Management ,S. Chand & Co

7. A.K.Dutta- Integrated Materials Management : A functional Approach, Jaico

8. Mathew P.D.- Hand book on Materials Management, MC Harty International

9. Donald J. Bowersox & David. J Closs, Logistical Management, Tata McGraw

Hill

Page 23: 5 hours per week - Total credits: 5 Examination

3PS2: OBJECT ORIENTED PROGRAMMING:

Workload : 5 hours per week – Total credits: 5

Examination : 3 hours 70 marks

Objectives : The objective of the course is to familiarize with object oriented

programming in C++

Pedagogy : Lectures, assignments, practical exercises, discussions, seminars.

1. Object Oriented Paradigm: Structured Verses Object Oriented development;

Elements of Object Oriented programming objects, classes, Multiple views of the

same object; Encapsulation and Data abstraction, Inheritance, Polymorphism

some of the popular OOP languages; Merits and Demerits of OO Methodology;

Software Rense.

2. C + + -a Case Study: Data types, operators and Expressions: Tokens,

Identifiers and keywords; variables; Data types and Sizes; characters and character

strings; Operators and Expressions Qualifiers, Arithmetic, Relational, Logical, Bit

wise operators, Compound Assignment operators, Increment and Decrement

operators, conditional operators; Special operators; type def statement, type

conversion; constant; Enumerated data types; C & C + + style console I / O.

3. Control Flow: Various control statements available in C + +;

4. Arrays and Strings:

5. Modular Programming with functions: Function components, various methods

of passing data to functions, and return types; Library functions; Return by

reference; Inline functions; Default arguments, Function overloading C + + stack;

Scope and extent of variables, storage classes. Functions with variable number of

arguments; Recursion;

6. Structure and Unions: Nesting of structures, Arrays and Structures; Unions.

7. Pointers and Runtime binding: Pointers and their binding, Address operator

and, void pointers, pointer variables, Runtime Memory Management (as in C and

C + +).

8. Array of pointers, Pointers to structures;

9. Classes and objects: Class specification and object creation; Constructors and

destructors; Overloading constructors; Object as functions arguments; Returning

objects from functions.

10. Operator Overloading: Overloading of all type of operators limitations; Copy

constructor

11. Inheritance: Access specifies, Different types of Inheritance, Multiple

Inheritance and Multilevel Inheritance.

12. Friend functions, friend classes, Friend operator overloading.

References:

1. The complete Reference C + + - Herbert Schildt (Tata McGraw Hill)

2. Object Oriented Programming in Turbo C + + - Robert Lafore.

3. Mastering C + + - K.R. Venugopal, Rajkumar and T. Ravishankar

4. Let us C + + - Yashwanth Kanitkar

Page 24: 5 hours per week - Total credits: 5 Examination