5 Fast TipsTurn Online Searchers Into Offline Shoppers

Local Marketing Hub | SweetIQ

Helping Brands understand the performance of their physical stores online,

execute local marketing campaigns and measure their offline, in-store impact.

The Ecosystem will Ignore You

ACCURACY

Is Key

of shoppers conduct online research before

making a purchase.

Ad Week

Accuracy across listings is key

your customers are on a discovery journey.

GIVE THEM A COMPASS.

Local content reinforces your online citations

Make sure your NAPs are in order

Name, Address, Phone number

Ensure your listings have accurate

information to attract more customers

i.e. hour of operations, website info, photos, etc.

TIP #1 | ACCURACY LISTINGS Is Key

Tip #2: Monitor Your Online Reputation

MANAGE

Your Online

Reputation

Monitor. Respond. Solicit.

there is only one thing in life

worse than being talked about,

AND THAT IS NOT

BEING TALKED ABOUT.—OSCAR WILDE

72% of shoppers are influenced

by ratings and reviews

Know what customers are

saying about your business

TIP #2 | MANAGE Your Online Reputation

Search Engine Land

An appropriate response to a bad

review increases overall

perception.

Transform your best clients into

brand ambassadors with the right

Review Solicitation tool.

TIP #2 | MANAGE Your Online Reputation

TRACK CLICKS

Driving Consumers

to Your Stores

if you build it online,

THEY WILL COME.

Clicks = Action = Intent

Clicks to call, clicks for direction, and

clicks to your website are the clearest

indicators of intent

Get a clear understanding of how many

searches are converting into in-store

customers.

TIP #3 | TRACK CLICKS Driving Consumers to Your Stores

Tip #4: Be found where it matters: Get Your Google In Order

BE FOUND WHERE IT MATTERS:

Get Your Google

In Order

Make sure your GMB listings are

verified

Upload pictures that reflect your

business. It’s your “face” on the web

Make sure your location pin is

correctly placed

TIP #4 | GET FOUND WHERE IT MATTERS

Get Your Google in Order

Tip #5: Build experiences for your customers to share with their networks.

BUILD SHAREABLE

Experiences For

Your Customers

Searching, Snapping and Liking

you are here.

WHERE ARE YOUR

CUSTOMERS?

Generation Z has a purchasing

power of $44 billion, and prefers

brick and mortar to online shopping.

BINGO!

Ever heard of Social Proof? Mobile

users, taking selfies and applying

Geofilters or GeoTags with your

locations is what gets the ball rolling

when it comes to peer-validation.

TIP #5 | BUILD SHAREABLE

Experiences For Your Customers

Forbes.comIndustry IQ

Starbucks Unicorn Frappuccino

Create novel experiences

that align with their interests

and values.

Offer share-worthy

moments to blast on their

networks.

1. Accurate listings are key.

2. Manage your Online Reputation.

3. Track clicks driving consumers to your stores.

4. Get Your Google In Order.

5. Create an in-store experience they share with

their networks.

Your Five Fast Tips

Thank You

Brad Wing

VP Partnerships & Platform

brad@sweetiq.com

1-888-573-5228 ext. 809