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Death By Cliché and Other Business Buzzwords
You Cant Build Your Business Based On What You Read On A Bumper Sticker
They Say…
WORK
SMARTER
NOT
HARDER
I Say…
WORK
SMART
and
HARD
But…They Say…
If you love what you do, you’ll never
work a day in your life.
Ask Them…
If you love what you do, you’ll never
work a day in your life.
I Say…
WORK
SMART
and
HARD
Mental or physical activity as a means of earning income.
I Say…
WORK
SMART
and
HARD
SmartDo What Works
They Say…
If you want something done right,
do it yourself
Smart
Do What Works
I Say…
WORK
SMART
and
HARD
Smart
Do What Works
Leverage Your Resources
Be Open To Change
Quickly Implement Creative
New Ideas (Early Adapter)
Continue To Learn
I Say…
WORK
SMART
and
HARD
Hard
Don’t Like That Word
Smart
Dedicated (24/7/365)
Have You Read…
I Say…
WORK
SMART
and
HARD
Hard
Don’t Like That Word
Smart
Dedicated (24/7/365)
Passionate
Invested
They Say…
Don’t Sweat the small Stuff… It’s all small
stuff
I Say…
I want to compete against
someone that Doesn’t Sweat
the small Stuff
They Say…
The devil is in the details
I Say…
success is in the details
If You Are All Things To All
People…
Depth Beats Width (Products
and People)
Identify Resources for Width
Best Way To Learn
2 Newsletters (Last Year)
Robchrisman.com
Don’t Like To Read?
Knowledgecoop.com
They Say…
There is no “I” IN
team
I Say…
There is no team without
“m”“e”
ME and suCCCCess
Confidence
They Say…
Fake it ‘til you make
it
ME and suCCCCess
Confidence
Amy Says…
Fake it ‘til you
become it
ME and suCCCCess
Confidence
Amy Says…
http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are
I Say…
There is no team without
“m”“e”
ME and suCCCCess
Confidence
Competitive
I Say…ME and
suCCCCess
Confidence
Competitive
Comfortable Kills Competitiveness
What’s your why?*
*http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
I Say…
There is no team without
“m”“e”
ME and suCCCCess
Confidence
Competitive
Committed
Curious
They Say…Einstein Says…
The definition of insanity is doing the same thing over and over and expecting a
different result
They Also Say…
If at first you don’t succeed, try, try again
Dory Says…
Just keep swimming.
Just keep swimming.
Kenny Says…
Know when to hold ‘em.
Know when to fold ‘em.
Who Is Right?What’s Working?
Keep Doing It
What Isn’t?
Stop Doing It
What’s Next?
Start Doing It
You Need a Plan
They Say…
Failing to plan is planning to fail
A goal without a plan is just a wish
They Also Say…
YOLO
Live everyday like it is your last
Mike Says…
Everyone has a plan ‘till they get punched in
the mouth
I Say…
Have a plan, but don’t be
married to it
Strategies
Goals
Measurements
Tactics
Strategy: Where do you want to “play” so to speak? You want to grow your Referral Business? Add more Affinity Partners? Maybe find a way to gain a larger share with that single/renter population? These are all strategies you can use to grow your business.
Goals: In a way, you set the goal when you envisioned your desired customer mix. You decided that you want to increase your Referral Base to 20%...that becomes your goal statement. You could also base a goal around one of your weaknesses.
Measurements: If a goal can’t be measured in some way, it’s really hard to keep it on track and make adjustments. For each strategy/goal combination, you will need to figure out a measurement. Depending on how much work you need to do on each strategy/tactic, the measurements may be incremental, up to the goal vision you had.
Tactics: These are the specific plans you will put into place to achieve your goal
Strategies
Goals
Measurements
Tactics
Social MediaCharitable Marketing Campaign
Improve Realtor RelationshipsStrategies
Goals
Measurements
Tactics
“Social MediaStrategies
Goals
Measurements
Tactics
1. Establish a Facebook page, a LinkedIn page and a blog2. Search for existing customers on the sites3. Set up page appropriately4. Create a post to help friends save money
1. Measure # of social media applicants2. Measure # of closed loans from social media3. Number of friends on Facebook
Get 50 new inquiries through social mediaClose 10 new loans acquired through social mediaCreate a database of at least 100 potential customersMaintain contact with database using social media
They Say…
Knowledge is power
communication is king
I Say…
Knowledge is power
Power is derived from what You do
with your knowledge
There’s An App For That
45
46
I Say…
Communication is king
Good communication is
essential
What Is The Purpose Of Communication?
You Them
Message
Goals
+
You
Climb The Ladder To Crazytown
See / Hear Something
Tell Yourself a Story
Feel
Act
Them
Them Median Age All Buyers 45 (+1)Median Age FTB 32 (0)
All Buyers FTB18 - 24 2% (0) 5% (0)25 - 34 26% (0) 55% (-1)35 - 44 21% (-1) 23% (+2)45 - 54 16% (-1) 8% (-2)55 - 64 18% (+2)65 - 74 13% (0)Over 74 4% (0)
You Them
Message
Meme To Remember
CautionCheck with Your Legal Counsel Before UsingMultiple Concerns Including, But Not Limited To:
Improper / Unauthorized EndorsementCopyrightFalse AdvertisingAnd More
You Them
Message
Goals
Successful Teams
• 5 Impactful Work
• 4 Meaning of Work
• 3 Structure and Clarity
• 2 Dependability
• 1 Psychological Safety
https://rework.withgoogle.com/blog/five‐keys‐to‐a‐successful‐google‐team/
InterpretationThem
Message
Goals
You
+
Interpret
https://www.radicalcandor.com/
Care Personally
Challenge Directly
Manipulative Insincerity
Ruinous Empathy
Obnoxious Aggression
Radical Candor
http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/
They Say…
Follow the golden rule
I Say…
There are 5 precious
rules
Do Unto Others…As You Would Have Them Do Unto You
Golden Rule
I Say…
There are 5 precious
rules
Do Unto Others…As They Wish To Be Done Unto
Platinum Rule
I Say…
There are 5 precious
rules
Do For Others…For That Will Do For You
Diamond Rule
I Say…
There are 5 precious
rules
Do Unto Yourself…As You Do Unto Others
Silver Rule
I Say…
There are 5 precious
rules
Do
Water Rule
Contact Info• Steve Richman
• 919 870-2519
• Please Join Me –
• LinkedIn: www.linkedin.com/in/steverichman
• Facebook: www.facebook.com/ThatMIGuyfacebook.com/thatMIguy
Legal Disclaimer• Genworth Mortgage Insurance is happy to provide you with these training
materials. While we strive for accuracy, we also know that any discussion of laws and their application to particular facts is subject to individual interpretation, change, and other uncertainties. Our training is not intended as legal advice, and is not a substitute for advice of counsel. You should always check with your own legal advisors for interpretations of legal and compliance principles applicable to your business.
• GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS. facebook.com/that
MIguy
