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I have played around with Google hangouts on air here in Zambia. Its an awesome opportunity for marketers and PR professionals. As a Google apps solutions providers in Zambia our company Net Innovation, we are positioning hangouts on air as an affordable powerful tool for marketers and PR professionals in Zambia to live stream branded events including but not limited to press briefings,conferences,discussion panels. and that\'s just one way of looking at the potential . Save for the tech aspects such as webcam quality, bandwidth etc.knowing how to leverage hangouts on air for lead generation with pre and post event marketing campaigns is a critical part of making hangouts on air a success. Im just finishing authoring a quick guide "5 Google Hangouts on air marketing mistakes you can not afford to make...and how to avoid them
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5 Classic Google+ Hangouts on air PR & Marketing Mistakes
You Can’t Afford to Make … And how to avoid them!Mistakes You
Can’t Afford to Make And how to
Hi, I’m Jerry Sakala In the past 16 years worked with telecom, energy and educational brands in Zambia:
I’m currently the “Going Google” Evangelist At Net Innovation The leading authority Consultants and experts on going Google in Zambia.
Jerry Sakala [email protected]
+260 968539223
Introducing Google+ Hangouts on air: live events video streaming made easy for Zambian Marketing & PR WARNING: Done the wrong way, Google+ Hangouts on air, can be a PR disaster… DILUTING the value of your brand in public view (LIVE) • Generating NEGATIVE industry buzz around your brand • DISCOURAGING potential customers from even trying your products and services • UNDERMINING your Position as a trusted leading brand and authority in your industry
What not to do and why. Five classic mistakes you can avoid when marketing your Google+ hangouts on air events
1. Not providing enough lead time • Giving a week notice or less that you’re doing a hangout on air chat, webinar, discussion etc. Not enough time to promote the hangout on air event • Managers have very busy schedules, they need time to adjust their calendars • You need time for social media outlets to get the word out • If you don’t give enough lead time understand that the live attendance rate maybe a low as 30% however many more depend on the recording for on-demand viewing later. • Always allow at least 2 weeks lead time for a pre-event email promotional campaign
2. Switching the Topic last minute • Don’t publicize a hangouts on air Youtube live webinar topic and then do whatever topic you want when the when you go live • You asked people to give you an hour to hear a specific topic They set aside time for. *Change the speaker not the topic if need be Always have a stand-by speaker •
3. Not Branding the Google hangout on air • it’s your company event “Hangout on air” live on your Youtube channel, Facebook page and on your website. *Place your logo in the lower one third of the hangout and brand the backdrop .
4. Ignoring to answer Questions from the live stream audience Monitor comments , questions from G+, Facebook, twitter, Youtube and your own website during the live stream. Provide answers at the end of the presentation. At the start Invite and announce you will respond to comments posted on G+, twitter, Facebook,Youtube or your company blog during the hangout on air. *Allocate time at the end of your Hangout on air event for Questions & comments posted by the live audience on your social media profiles
5. Not building an email list of leads from Hangouts on air event replays with exclusive on-demand replay on Your own website Mention that the replay will be made available exclusively on your website and send out reminders within 24 hrs after the event Disable Youtube public viewing. Make on-demand replay exclusive for viewing only your own website next to a prominent lead generating call-to-action eg; “Sign up to get a FREE pdf transcript of this event hangout on air” *Replay on-demand with a Call-to-Action for lead generation
INCREASE the value of your brand in public view (LIVE) • Generate POSITIVE industry buzz around your brand • ENCOURAGE potential customers to sample your professional advice & tips • ENHANCE your market Position as the most trusted leading expert and authority in your industry • Demonstrate PROFESSIONALISM to your industry peers
• Jerry Sakala [email protected]
Thank you!
Contact
17 Permanent House
Kitwe Road
CHINGOLA, ZAMBIA
+260 0968539223 www.net-innov.com
@GoneGoogleinZm on twitter
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