5. Chapters Frm 1 to 5 of Sharekhan

7/30/2019 5. Chapters Frm 1 to 5 of Sharekhan

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INDUSTRY REVIEW

Stock exchange means any body of individuals, whether incorporated or not, constituted for thepurpose of regulating or controlling the business of buying, selling or dealing in securities. These

securities include:

(i) Shares, scrip, stocks, bonds, debentures stock or other marketable securities of a like nature in

or of any incorporated company or other body corporate;

(ii) Government securities; and

(iii) Rights or interest in securities.

An important early event in the development of the stock market in India was the formation of

the native share and stock brokers 'Association at Bombay in 1875, the precursor of the present

day Bombay Stock Exchange. This was followed by the formation of associations/exchanges in

Ahmedabad (1894), Calcutta (1908), and Madras (1937).

The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Ltd (NSE) are

the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges.

However, the BSE and NSE have established themselves as the two leading exchanges and

account for about 80 per cent of the equity volume traded in India. The NSE and BSE are equal

in size in terms of daily traded volume.


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BOMBAY STOCK EXCHANGE

The Bombay Stock Exchange (BSE) (formerly, The Stock Exchange, Mumbai) is the oldest

stock exchange in Asia and has the third largest number of listed companies in the world, with

4900 listed as of Feb 2010. It is located at Dalal Street, Mumbai, India. It is the 4th largest stock

exchange in Asia and the 11th largest in the world. The BSE SENSEX (SENSitive indEX), also

called the "BSE 30", is a widely used market index in India and Asia.

Bombay Stock Exchange

Type - Stock Exchange

Location - Mumbai,

Founded -1875

Owner - Bombay Stock Exchange Limited

Key people - Madhu Kannan (CEO & MD)

Currency - INR

No. of listings - 4,990

MarketCap - US$1.28 trillion (Feb, 2010)

Volume - US$980 billion (2006)

Indexes - BSE Sensex
http://en.wikipedia.org/wiki/File:Bombay_Stock_Exchange_logo.svghttp://en.wikipedia.org/wiki/File:Bombay_Stock_Exchange_3.jpghttp://en.wikipedia.org/wiki/File:Bombay_Stock_Exchange_logo.svghttp://en.wikipedia.org/wiki/File:Bombay_Stock_Exchange_3.jpghttp://en.wikipedia.org/wiki/File:Bombay_Stock_Exchange_logo.svg


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NATIONAL STOCK EXCHANGE

The National Stock Exchange of India (NSE) situated in Mumbai - is the largest and most

advanced exchange with 1016 companies listed and 726 trading members. The NSE is owned bythe group of leading financial institutions such as Indian Bank or Life Insurance Corporation of

India. NSE has the S&P NSE 50 Index (Nifty) which consists of fifty stocks.

These exchange do not work of its own, rather, these are run by some persons and with the help

of some persons and institution. All these are down as functionaries on stock exchange. These

are

1. Stockbrokers

2. Sub- brokers

3. Market makers

4. Portfolio consultants etc.

1.) Stockbrokers

Stock brokers are the members of stock exchanges. These are the persons who buy, sell or deal

in securities. A certificate of registration from SEBI is mandatory to act as a broker. SEBI can

impose certain conditions while granting the certificate of registrations. It is obligatory for the

person to abide by the rules, regulations and the buy law. Stock brokers are commission broker,

floor broker, arbitrageur etc.

Detail of Registered Brokers

Total no. of registered

brokers as on 31.03.2012

Total no. of sub-brokers as on

31.03.2012

9000 24000


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2.) Sub-broker

A sub-broker acts as agent of stock broker. He is not a member of a stock exchange. He assists

the investors in buying, selling or dealing in securities through stockbroker. The broker and sub-

broker should enter into an agreement in which obligations of both should be specified. Sub-

broker must be registered SEBI for a dealing in securities. For getting registered with SEBI, he

must fulfill certain rules and regulations.

3.) Market Makers

Market maker is a designated specialist in the specified securities. They make both bid and offer

at the same time. A market maker has to abide by bye-laws, rules regulations of the concerned

stock exchange. He is exempt from the margin requirements. As per the listing requirements, a

company where the paid-up capital is Rs. 3 crore but not more than Rs. 5 crore and having a

commercial operation for less than 2 years should appoint a market maker at the time of issue of

securities.

4.) Portfolio consultants

A combination of securities such as stocks, bonds and money market instruments is collectivelycalled as portfolio. Whereas the portfolio consultants are the persons, firms or companies who

advise, direct or undertake the management or administration of securities or funds on behalf of

their clients.


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CAPITAL MARKET

Capital Market is divided into two categories :-

1. Primary Market

2. Secondary Market

1.)Primary Market

Securities generally have two stages in their life span. The first stage is when the company

initially issues the security directly from its treasury at a predetermined offering price. This is a

primary market offering. It is referred to as the Initial public Offering (IPO). In primary market,

securities are offered to public for subscription for the purpose of raising capital or fund.

2.) Secondary Market

Secondary market refers to a market where securities are traded after being initially offered to

the public in the primary market and/or listed on the Stock Exchange. Majority of trading is done

in the secondary market. Secondary market comprises of equity markets and the debt markets.

Secondary market is an equity trading avenue in which already existing/pre-issued securities are

traded amongst investors.


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COMPANY PROFILE

Sharekhan is a leading online broker in India. Sharekhan is actually a brand name from 'SSKI

Securities'. It is the retail broking arm of the Mumbai based SSKI (SHANTILAL

SHEWANTILAL KANTILAL ISWARNATH LIMITED) Group. In India if you are planning to

trade in shares, buy sell stocks, trade in stock market derivatives like futures and options, or

invest in commodities like gold etc. you should know about Sharekhan. The CEO of Sharekhan

Ltd. is Mr. Tarun Shah.

You can also open a Sharekhan Demat Account. A demat account is an account which you need

in India to buy and sell shares. Earlier shares or stocks or a company were bought and sold in

paper format. Now they are stored electronically. Just like money is saved in your bank account,

Shares are stored in your Demat Account.

Sharekhan is one of the top retail brokerage houses in India with a strong online trading

platform. The company provides equity based products (research, equities, derivatives,

depository, margin funding, etc.). It has one of the largest networks in the country with 704 share

shops in 280 cities and Indias premier online trading portalwww.sharekhan.com. With their

research expertise, customer commitment and superior technology, they provide investors with

end-to-end solutions in investments.

They provide trade execution services through multiple channelsan internet platform,

telephone and retail outlets.
http://www.sharekhan.com/http://www.sharekhan.com/http://www.sharekhan.com/http://www.sharekhan.com/


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Sharekhan provides 4 in 1 account.

- Demat a/c

- Trading a/c : for cash calculation

- Bank a/c : for fund transfer

- Dial and Trade : for query relating trading

PRODUCTS AND SERVICES OFFERED BY SHAREKHAN

Equity & Derivatives Trading

Depository Services

Online Services

Commodities Trading

Dial - n - trade

Portfolio Management Share Shops

Fundamental Research

Technical Research


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Depository

A depository is an organization which holds securities of investors in electronic form at the

request of the investors through a registered Depository Participant. It also provides services

related to transactions in securities.

Depository Participant

A Depository Participant (DP) is described as an agent of the depository. They are the

intermediaries between the depository and the investors. The relationship between the DPs and

the depository is governed by an agreement made between the two under the Depositories Act. In

a strictly legal sense, a DP is an entity that is registered as such with SEBI under the provisions

of the SEBI Act.

SEBI registered depositorys :-

NSDLNational Securities Depository Limited

CDSLCentral Depository Services Limited

Minimum net worth required for a depository is 100 crores.

NSDLNSDL is the first and largest depository in India. It works to support the investors and brokers in

the capital market of the country. It aims at ensuring the safety and soundness of Indian market

places by developing settlement solutions that increasing efficiency, minimize risk and reduce

costs. Trades done is NSE - National Stock Exchange are linked directly to NSDL.

CDSL

Central Depository Services India Ltd.(CSDL) is the other depository, promoted by the stock

exchange, mumbai in association with bank of India, bank of baroda, and state bank of India and

HDFC bank. Trades done is BSE - Bombay Stock Exchange are linked directly to CDSL. With

the depositories in place, there is a need to ensure that an effective online trading mechanism is

available for the retail investors to transact in the paperless form.


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Dematerialization

The dematerialization system is an alternative to the physical existence of securities. In this

system securities are converted into electronic form and deposited in a depository account in the

investors name. In order to dematerialize certificates, an investor will have to first open an

account with a DP and then request for the dematerialization request form(DRF), which is

available with the DP, and submitting the same along with the physical certificates.

Rematerialization

Rematerialization is the process by which a client can get his electronic holdings converted into physical

certificates. The client has to submit the rematerialization request to the DP with whom he has an account

along with a Remat request form. The physical shares will be posted by the company directly to the

clients.


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List of Documents required to open an account with SHAREKHAN :

1. Proof of identity

You can submit a photo copy of any of the followingo Voter ID

o Passport

o PAN Card

o MAPIN UID Card

o Driving License

o Photo I card issued by Employer registered under MAPIN

2. Copy of Ration Card

3. Address Proof

You can submit a photo copy of any of the following

o Voter ID Card

o Driving License

o Passport

o Ration Card

o Telephone Bill

o Electricity Bill

o LeaveLicense

o Bank Passbook

o Latest Bank Statement

o Insurance Policy

o Flat Maintenance Bill

4. A copy of cancelled cheque

5. Nominee photograph, if filled

6. Signed Photograph of all holders


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Sharekhan Demat Account Charges

Opening Charges NIL

Account Maintenance Charges After one year Rs. 400 per annum.

Closing Charges Rs. 100

Charges for Buying Shares 0.02% , Minimum Rs. 15

Charges for Selling Shares 0.04% , Minimum Rs. 15

Dematerialization Charges Rs. 3 per certificate or Rs 15 per request,

whichever is higher.

Rematerialization Charges Rs. 25 per certificate of 0.12% of the value

of the securities, whichever is higher

Charges for Requests to freeze ordefreeze Sharekhan Demat Account

Rs. 25 per request


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SWOT ANALYSIS

STRENGTHS

1. Employees are highly empowered.

2. Strong communication network.

3. Upgraded product design

4. Team of talented and commited Professionals

5. Good co-operation between employees.

WEAKNESSES

1. Competition from cheap imports.

2. Low customer base.

3. High employee turnover.

OPPORTUNITIES

1. Growth rate of mutual fund industry is 40% to 50% during last year and it is expected that thisrate will be maintained in future also.

2. Marketing at rural and semi- urban areas.

3. Increased spending power.

THREATS

1. Increasing number of local players.

2. Constant pressure to be cost competitive to meet customer expectations.3. Relentless pressure to maintain profitability due to rising.


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COMPARATIVE ANALYSIS

Basis Sharekhan ICICIDirect India-Infoline Religare Indiabulls

AccountOpening

Charges(Rs.)

Nil 750 555 500 1000

Annualmaintenancecharges(Rs.)

After oneyear

500 Nil 250 Nil

Brokerage RateIntraday

0.05% 0.15% 0.05% 0.05% 0.05%

Delivery 0.25% 0.75% 0.50% 0.50% 0.40%

Online demat &trading facility

Yes Yes Yes Yes Yes

RelationshipManager

Yes No No No Yes

Software Facility Yes No No Yes Yes

Tips & researchfacility

Yes No Yes No Yes


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MAJOR PLAYERS IN THE REGION


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SHAREKHAN

Types of account in Sharekhan Ltd.

Sharekhan offers two types of trading account for its clients:

1. Classic Account

This is user friendly product which allows the client to trade through website

www.sharekhan.comand is suitable for the long term investors who do not worry about stock

price fluctuations minute-by-minute. It is not suitable for Intraday traders.

SHAREKHAN

ONLINE A/C

CLASSIC A/C

TRADE

TIGER A/C

OFFLINE A/C
http://www.sharekhan.com/http://www.sharekhan.com/http://www.sharekhan.com/


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2. Trade Tiger Account

This is an internetbased software application, which enables one to buy and sell in an instant.

It is deal for active traders and jobbers who transact frequently. It is especially suited for intraday

traders.

DIAL-N-TRADE

Along with enabling access for trade online, the CLASSIC and SPEEDTRADE ACCOUNT also

gives

Dial-n-trade services. With this service, one can dial sharekhans dedicated phone lines 1-800-

22-7500, 3970-7500.Beside this, Relationship Managers are always available on Office Phone and Mobile to resolve

customer queries.

CHARGE STRUCTURE

Fee Structure for General Individuals: -

Charge Classic Account Trade Tiger Account

Account Opening NIL NIL

Monthly Commitment NIL NIL

Brokerage Intra-day0.05 %

Delivery0.50 %

Intra-day0.05 %

Delivery0.50 %


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BROKERAGE

A fee charged by an agent, or agent's company to facilitate transactions between buyers and

sellers. There are different charges for Intraday and Delivery.

INTRADAY BASED

The day to day buying and selling or daily transactions are called as Intraday. The buying or

selling of share should be within the day only.

DELIVERY BASED

It is the three day transaction. The day when the client buys the share and the next two days after

that day is called as Delivery. It involves buying shares on a market day and selling them only

after receiving the delivery of those shares in demat account.


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ICICI Direct (or ICICI Direct.com) is stock trading company of ICICI Bank. Along with stock

trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs,

Mutual Funds and Bonds. Trading is available in BSE and NSE.

Products and Services offered by ICICI Direct :-

1. Investing in Mutual funds

2. IPOs

3. Trading on NSE/BSE

4. Call Trade


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INDIABULLS

Indiabulls is Indias leading retail financial services company with 77 locations spread across 64

cities. Indiabulls is lead by a highly regarded management team that has invested crores of

rupees into a world class infrastructure that provides real-time service and 24/7 access to all

information and products. The Indiabulls professional Network offers real-time prices, detailed

data and news, intelligent analytics, and electronic trading capabilities. This powerful technology

is complemented by our knowledgeable and customer focused Relationship Managers.

Products and Services offered by Indiabulls:

1. Equity and Debt Stock Broking

2. Commodity Trading

3. Depository Services

4. IPO Distribution


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INDIA-INFOLINE

India Infoline.com Securities Pvt. Ltd. is a wholly owned subsidiary of India Infoline.com Ltd

and is the stock broking arm of India Infoline.com. The subsidiary was formed to comply with

regulatory guidelines. www.5paisa.com is a focused website for online stock market trading.

5paisa.com is a trade name owned by the India Infoline.com group. Apart from offering online

trading in stock market the company offers mutual funds online.

Products and Services offered by India-infoline:

1.Stock market:-IILSPL deals in stock market by trading in equity and

derivatives.

2. Personal finance:- It Deals In Mutual Fund And Insurance.

3. Online Trading :- It provides services in stock and commodity trading (through

internet)


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RELIGARE

Religare Securities Ltd.(RSL), a subsidiary of Religare Enterprises Limited is a leading equity

and securities firm in India. The company currently handles sizeable volumes traded on NSE and

in the realm of online trading and investments, it currently holds a reasonable share of themarket. The major activities and offerings of the company today are Equity Broking. To broaden

the gamet of services offered to its investors, the company offers an online investment portal

armed with a host of revolutionary featues.

Products and Services offered by Religare:

1. Equity and Commodity Trading

2. Investment Banking

3. Wealth Advisory Services

4. Portfolio Management


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ANALYSIS OF DIFFERENT COMPETITORS

Basis of

Comparison

Sharekhan ICICI

Direct

India-Infoline

Religare Indiabulls

Account OpeningCharges(Rs.)

Nil 750 555 500 1000

Annualmaintenancecharges(Rs.)

After oneyear

500 Nil 250 Nil

Brokerage Rate

Intraday

0.05% 0.15% 0.05% 0.05% 0.05%

Delivery 0.25% 0.75% 0.50% 0.50% 0.40%

Online demat &trading facility

Yes Yes Yes Yes Yes

RelationshipManager

Yes No No No Yes

Software Facility Yes No No Yes Yes

Tips & researchfacility

Yes No Yes No Yes

MinimumMargin

Requirement(Rs.)

5000 Nil

(As per

clientsrequirement)

5000 5000 Nil

(As per

clientsrequirement)


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Results on the Basis of Brokerage Charges :-

All the figures are in paisa/100 rupees.

CommentAccording to the survey ICICI Direct charge maximum brokerage as compare to

others whereas Sharekhan Ltd. charge only 0.25 paisa on maximum investment.

0

0.1

0.2

0.30.4

0.5

0.6

0.7

0.8

SharekhanIndia InfolineICICI DirectIndiabulls Religare

0.05 0.05

0.15

0.05 0.05

0.25

0.5

0.75

0.4

0.5

IntradayDelivery


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Results on the Basis of Account Maintenance Charges (AMC) :-

Comment

SharekhanAMC are charged after one year.

India InfolineNo AMC charges.

ICICI DirectAMC is Rs 500.

Indiabulls - No AMC charges.

ReligareAMC is Rs 250.

0

100

200

300

400

500

SharekhanIndia InfolineICICI DirectIndiabulls Religare

500

250


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REASONS TO CHOOSE SHAREKHAN LIMITED

Experience

SSKI has more than eight decades of trust and credibility in the Indian stock market. In the Asia

Money broker's poll held recently, SSKI won the 'India's best broking house for 2004' award.

Ever since it launched

Sharekhan as its retail broking division in February 2000, it has been providing institutional-level

research and broking services to individual investors.

Technology

With their online trading account one can buy and sell shares in an instant from any PC with aninternet connection. Customers get access to the powerful online trading tools that will help them

to take complete control over their investment in shares.

Accessibility

Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION services for

investors. These services are accessible through many centres across the country (Over 650

locations in 150 cities), over the Internet (through the website www.sharekhan.com) as well as

over the Voice Tool.

Knowledge

In a business where the right information at the right time can translate into direct profits,

investors get access to a wide range of information on the content-rich portal,

www.sharekhan.com. Investors will also get a useful set of knowledge-based tools that will

empower them to take informed decisions.

Convenience

One can call Sharekhans Dial-N-Trade number to get investment advice and execute his/her

transactions. They have a dedicated call-center to provide this service via a Toll Free Number

1800-22-7500 & 39707500 from anywhere in India.


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MY SIP IN THE ORGANISATION

Before my Summer Internship Programme, I had very little knowledge about the stock market

and its fundamentals. And now after undergoing training for 8 weeks at Sharekhan there is a

tremendous increase in my knowledge about the stock market. I have also gained a lot of

knowledge about the Sharekhan Company and its various products, schemes and policies and

also about its competitors. The products which I have sold up till now are Demat accounts. I

have learnt about various factors and their significance in market. I have also learnt the impact of

Sensex and Nifty on overall stock market. I have learnt about various fundamentals and technical

aspects, which affect the stock prices in short run and long run. At Sharekhan we have also been

taught to use the online terminal.

In first and second week we had training sessions which was given by our company guide Mr.

Saurabh Kumar Singh. He gave us the complete information about the company, its products and

policies. He gave us tips on how to open and close the calls. He also gave us tips on how to do

telecalling. He also provided information regarding the documents required to open the demat

account.

I was asked to collect number of leads and references. Our main task was to sell the online demat

account. During this venture I came across many people who came from different walks of life. I

have learnt how to deal with them and convince them to open the demat account with Sharekhan.

Selling a demat account requires special focus on targeting the customers. Each and every person

does not invest in the share market. The person who will be investing in the market should have

at least the basic knowledge about the same or should have the curiosity to gain the same. So

what I had to do is to identify the prospective client and then try to convince them. Wasting time

on the customer who does not know anything about stock market is completely worthless.


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Sharekhan also gives advertisement in leading English dailies and on channels like CNBC where

the customers care toll free number is displayed. It also gives ads on various sites like Yahoo,

Google etc. Sharekhan also started a scheme of free demat account opening and also the one in

which the brokerage reduces to half of the original brokerage of 0.05% for Intraday and 0.05%

for Delivery.

The clients can be people from the Big Showrooms and malls like Big Bazaar, Chartered

Accountants, Travel agents, business people, housewives, real estate people, Customer

Relationship Managers, Assistant Sales Manager and engineers of some companies.

So, it is all a very good learning experience for me.

TASKS


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1. To collect the leads.

2. To do the telecalling and take appointments.

3. To tell the client about the company and its products.

4. To tell the client about the advantages of opening a demat account with Sharekhan Limited.

5. To convince the client to open Demat account at Sharekhan Ltd.


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TELE CALLING

LEARNING AT TRAINING

INTRODUCTION

PURPOSE OF

CALLING

NEEDGENERATION

OBJECTIONHANDLING

BROKERAGEEXPLANATION

FIX THEAPPOINTMENT

CLOSE THE CALL

WISH/

GREETINGS


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Knowledge about online share trading

Managing the relationship and time with each and every client

Improvement in communication skills and confidence Update

Research about share

OBJECTIVES OF THE STUDY


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Each research study has its own specific purpose. It is like to discover to Question through the

application of scientific procedure. But the main aim of our research to find out the truth that is

hidden and which has not been discovered as yet.

To study about the competitive position of Sharekhan Ltd in competitive market.

To study the various products of the company.

To learn the online terminal used for trading.

To know how to handle various types of customer.

To gain practical knowledge of the market.

To have a practical experience of working in a reputed organization.

SIGNIFICANCE OF THE STUDY


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This is a limited study which takes into consideration the responses of people. This data can be

exported to take in the trends across the industry. The significance for the industry lies instudying these trends that emerge from the study. It is a rapidly changing and evolving sector.

This project will accomplish to understand the problem faced by the new client with respect to

online share trading and find ways to solve their queries at microscopic level. It also aims at

finding out the brand image of the organization amongst the general investors and give

information to the management about the news developments in the market adopted by the

competitors and the areas where the company needs to improve.

SAMPLE


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Sample Design

A sample design is a definite plan for obtaining a sample from a given population. It refers to thetechnique or the procedure the researcher would adopt in selecting item for the sample.

Size of Sample

This refers to the number of respondents to be selected from the population to constitute asample.

In my research sample size is 100.

Sampling Units

Sampling unit may be a geographical one, such as state, district, village etc. The researcher will

have to decide one or more of such units that he/she has to select for his study.

In my research study Delhi is a sampling unit.

COLLECTION OF DATA


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The researcher can gather primary data, secondary data or both. Secondary data are data that

were collected for another purpose and already exist somewhere. Primary data are data specially

gathered for a specific purpose or a specific research project. When the needed data do not existor are outdated, inaccurate, or unreliable, the researcher will have to collect primary data.

PRIMARY DATA:

Primary data is collected through personal references; LMS i.e Leads Management System of

the company and customer references.

SECONDARY DATA:

The main source of information for the project was:

Telephone directory

Used leads of the company

Leads of the other company; i.e. telephone list for tele-calling

CONTACT METHOD / INSTRUMENT USED:

The marketing researchers have to contact the respondents:

Telephone

ANALYSIS


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1. Do you know about investment options available?

CommentOnly 80% people knows the exact meaning of investment.

Because of remaining 20% take his/her residential property as an investment.

2.Awareness related to security markets?

80%

20%

Yes

No


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Comment - On that basis, we conclude that 17% people know nothing about the securities

investments and 75% people have partial knowledge about it, so, some promotional

activities are required for increasing the awareness about security market.

3. Do you know about the different types of investment

8%

75%

17% Complete

Partial

Nil


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alternatives?

a) Share market b) Banks

c) Real estate d) Commodity

e) Others

INVESTMENT

SCENARIO

PERCENTAGE

Share market 60%

Banks 15%

Real estate 11%

Commodity 9 %

Others 5%

TOTAL 100


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CommentToday scenario is changed so that most area covered by the share market. It

is 60% of the total population.

4.Do you have any de-mat & trading account?

60%15%

11%

9% 5% Share market

Banks

Real estate

Commodity

Others


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CommentOnly 60% respondents have de-mat and trading account and remaining 40%

does not have the account.

5. In which company you have d-mat and trading account?

60%

40%Yes

No


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COMPANY PERCENTAGE

Sharekhan 38%

India - Infoline 20%

ICICI Direct 14%

Indiabulls 12%

Religare 9%

Others 7%

TOTAL 100


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Comment - In Sharekhan Ltd 38% respondents have de-mat & trading account because of

better services and no annual maintenance and other charges.

38 %

20 %

14 %

12 %9 %

7 % Sharekhan

India Infoline

ICICI Direct

India Bulls

Religare

Others


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6.Most important things you take into your mind while makinginvestments?

FACTORS PERCENTAGE

Risk 8%

Returns 18%

Both 74%

Total 100

Comment-74% people consider both the factors risk as well as returns but, only 18%

consider returns and 8% consider risk.

8%

18%

74%

Risk

Returns

Both


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7.What is the basic purpose of your investment?

INVESTMENT PURPOSE PERCENTAGELiquidity 30%

Returns 25%

Capital appreciation 10%

Tax benefits 20%

Risk covering 5%

Others 10%

Total 100

Comment - 75% people are interested in liquidity, returns and tax benefits. And remaining

25% are interested in capital appreciations, risk covering, and others.

30%

25%10%

20%

5%10% Liquidity

Returns

Capital appreciation

Tax benefits

Risk covering

Others


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8.Satisfaction level among the customers with current broker?

KNOWLEDGE PERCENTAGE

Yes 92%

No 8%

Total 100

Comment - This pie chart accentuates the fact that Strategic marketing, today, has gone beyond

only meeting Sales targets and generating profit volumes. It shows that all the competitors are

striving hard not only to woo the customers but also to make them Brand loyal by generatingcustomer satisfaction.

Sales

Yes

No


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FINDINGS

According to the survey most of the customers of Sharekhan Ltd says that it is pocket friendly.

Coming to faith 70% say Sharekhan Ltd is better than others stock brokers due to customers

satisfaction.

Lack of promotional activities undertaken by Sharekhan securities Ltd. in Delhi Region.

Main purposes of investments are returns & liquidity.

Investors take risk as well as returns into their mind while making the investment.

Businessmen are more interested in the stock market than the others.

Commodity market is less preferred by the investors.

People want to invest their money in the security market but they dont have the proper

knowledge.

People pay more emphasis on brokerage than service provided by brokerage houses.


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CONCLUSION

On the basis of the study it is found that Sharekhan Ltd is better services provider than the other

stockbrokers because of their timely research and personalized advice on what stocks to buy and

sell. Sharekhan Ltd. provide the facility of Trade tiger as well as relationship manager facility for

encouragement and protect the interest of the investors.

It also provides the information through the internet and mobile alerts that what IPOs are

coming in the market and it also provides its research on the future prospect of the IPO.

Study also concludes that people are not much aware of commodity market and while its going

to be biggest market in India.

The company should also organize seminars and similar activities to enhance the knowledge of

prospective and existing customers, so that they feel more comfortable while investing in the

stock market.


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SUGGESTIONS

Commitment should be equalized for every person.

Provide the facility of free demonstrations for all.

Improvement in the opening of De-mat & contract notice procedure is required.

There should be a limited number of clients under the relationship manager. So that he can

handle new as well as old customer properly.

Some promotional activities are required for the awareness of the customer.

People at young age should be encouraged to invest in stock market.

Seminars should be held for providing information to prospective and present customers.


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LIMITATIONS

As only Delhi dealt in survey so it does not represent the view of the total Indian market.

Size of the research may not be substantial.

There was lack of time on the part of respondents.

The survey was carried through questionnaire and the questions were based on perception.

There may be biasness in information by market participant.

Complete data was not available due to company privacy and secrecy.