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5 Brand Truths For Building Brand Success
We Make Brand Belief.
Not All Brands Are Created EqualIn 1992, two beer enthusiasts started Ballast Point in the back room of their San Diego home brew store. Fast forward to 2015 - Ballast Point made craft brew history when it was acquired by alcoholic beverage conglomerate Constellation Brands, Inc., for a hefty one billion dollars. Yes, that’s right, one billion dollars. Based on Ballast Point’s 2014 sales, Constellation paid 20 times Ballast’s revenue, which sounds ridiculous. Or does it?
Constellation Brands, like many smart marketers, knows that a brand is the most important asset you’ll own. It is the reason why a customer will drive three extra blocks on their morning commute to choose Starbucks over Dunkin’ Donuts or why they’ll spend $100 more of their hard-earned paycheck on a Canon camera, even though a Sony model offers all the same features.
So what makes one brand stand apart from the crowd?
Five Brand Truths For Building Brand Success | 2
Our Brand Belief Philosophy
After more than a decade of building branding solutions
for our clients, we’ve learned a simple truth: Not all brands
are created equal. There is a belief, an underlying force
that guides successful brands and makes them stand
apart. It’s why we created our Brand Belief philosophy. We
help brands stand for something bigger by uncovering the
belief they hold dear and using it as a compass to guide
everything they do.
Five Brand Truths For Building Brand Success | 3
01
Are Guided By
Their Beliefs
We Believe All Great Brands:
02
Make The
Customer
The Hero
03
Solve A Key
Problem
04
Disrupt The
Market
05
Appeal To
The Heart
Five Brand Truths For Building Brand Success | 4
01 Are Guided By Their Beliefs
Belief-led brands inspire deeper emotional
engagement among customers and more
impassioned commitment among employees.
When you create a brand that is guided by a
strong belief, your brand will attract others
who share that same belief.
Five Brand Truths For Building Brand Success | 5
02 Make The Customer The Hero
You often hear companies say, “I have a
revolutionary product and it’s going to be great,”
but one key element is missing - the customers.
They are the reason for a brand’s existence and
the hero your company should long to serve. Put
the hero’s needs, behaviors, and insights into the
core of your brand story.
Five Brand Truths For Building Brand Success | 6
03 Solve A Key Problem
It is not enough to just know your hero. Great
brands have a clear understanding of the hero’s
biggest frustrations and pain points. If you can
build your brand to solve their problem, your
brand has twice the chance of resonating with
a customer and delivering a compelling reason
to purchase.
Five Brand Truths For Building Brand Success | 7
04 Disrupt The Market
In a world of followers, “me-too” offerings, and
traditional marketing ploys, it’s hard to stand
out from the crowd. By challenging the
conventions that shape the standard approach
to business, you can identify new white space
that allows your brand to disrupt the market.
Five Brand Truths For Building Brand Success | 8
05 Appeal To The Heart
People buy based on feelings, not
facts. So you have to go to the root of
why people care - the badges of
identity they want to wear and what
pulls on their heartstrings. Develop
creative solutions that move beyond
functional, rational benefits to deliver
deeper emotional engagement.
Five Brand Truths For Building Brand Success | 9
Welcome To BLVR
We’re a San Diego based brand development agency.
For almost two decades, we’ve been building belief-led
brands from the ground up and elevating existing brands
to make the greatest impact in the world. We go above
and beyond to add value to your business by delivering
innovative solutions that make your brand better known,
better understood, and truly unique.
Five Brand Truths For Building Brand Success | 10
Our Expertise
We execute every aspect of brand development to
ensure your business stands out and makes the
greatest impact in the world. By combining strong
strategic thinking, powerful storytelling and best-in-
class design, BLVR creates engaging and memorable
brand experiences to drive trust, loyalty, evangelism,
and growth.
• Research • Brand Strategy • Belief, Mission, Vision,
Values • Naming • Brand Identity (Logo &
Art Direction)
• Corporate Responsibility • Brand Voice • Graphic Design • Packaging Design • Digital Strategy • Web Design &
Development
Our key service areas:
Five Brand Truths For Building Brand Success | 11
We take a category agnostic approach
to client selection. This enables BLVR to
bring key-learnings from one industry
into another and create more disruptive
solutions for our partners.
Our Partners
Five Brand Truths For Building Brand Success | 13
#1 Branding Agency 2019
Source: Manifest
Agency Highlights
#1 Branding Agency San Diego, 2019
Source: Clutch.co
Silver, Bronze SDX Addy Awards 2019, 2017
Source: American Advertising Awards
Badges of Honor, Identity Design (Vol. 5-11)
Source: Logo Lounge
29 reviews 19 reviews
Honors Awards Client Reviews
Five Brand Truths For Building Brand Success | 14
Testimonials
“It can be scary to invest significant amounts into your brand. But you are in good hands with BLVR. Not only did they deliver great value — they delivered growth and scale to our business that we couldn’t have gotten without them.”
Ronnie Shaw Founder & CEO, Vessel
Vessel Bags
“We are thrilled with the work BLVR has done for Section 32 and equally pleased to continue our work together into the future. Their outstanding technical and design skills are coupled with low ego and an open-minded approach that makes the team a delight to work with. It is good to work with good people.”
Bill Maris Partner, Section 32 + Founder and
first CEO of Google Ventures
Section 32
“I’m most impressed by their hearts. They’re just good people. Sometimes you wonder if you can trust some of the people you work with, but I know I can trust the folks at BLVR. They have our best interests in mind.”
Matt Pipkin CEO, Speak Your Silence
Speak Your Silence
Five Brand Truths For Building Brand Success | 15
BLVR.COM
Do you have an exciting brand idea, challenge, or opportunity? We
would love to hear about it.
Website EmailPhone
619.501.3392 @BLVR
Social
Five Brand Truths For Building Brand Success | 16
Thank You!
We Make Brand Belief.