Executing Business Strategy Using 4thth Generation Analytic Metrics Generation Analytic Metrics

Executing Business Strategy Using 44thth Generation Analytic Metrics Generation Analytic Metrics

– From Measurement To Management– From Measurement To Managementdriving world class business performance

UNI training courses are thoroughly researched and carefully structured to provide practical and exclusive training applicable to your organisation.Benefi ts include:• Thorough and customised programmes to address current market concerns• Illustrations of real life case studies• Comprehensive course documentation• Strictly limited numbers

Executing Business Strategy Using 4th Generation Analytic Metrics – From Measurement To Management

Testimonials from Mark’s past clients:

“Great day, thank you, I learned a lot in this one day clinic, very useful information and fun to attend. I very much enjoyed the class. Will de nitely use the tips and use it in all of my future scorecards. Thanks for a great class!” - World Bank

“Mark’s approach is insightful and appropriate for organizations needing a new approach for working smarter. The steps he outlines for linking key success factors to performance measures help organizational leaders focus on measuring the right things the right way.” - IBM

Key benefi ts:

� BENCHMARK on the latest trends in strategy development and business intelligence

� IMPLEMENT social media tools for measuring customer and employee satisfaction� AVOID relying on fl awed metrics and data when making major management

decisions� ELIMINATE misleading and wasteful measures and reports� SELECT the best business intelligence software tools, which are often among the

least expensive� MEASURE customer relationships and employee engagement without surveys

23rd – 24th February 2012 • Kuala Lumpur, Malaysia

Workshop Facilitator:

Mark Graham BrownCEOMGB Management Consulting

Proudly Organised by:

Author of 3 best selling books on Balance Scorecard and numerous other publications on performance measurement!

Free take away:

Participants can walk away with the below articles from Mark:• What’s Missing From Your

Scorecard? Eight Vital But Often Overlooked Metrics

• How To Spot A Bad Strategy?

DAY 1 | 23rd February 2012

Workshop Overview

The vast majority of organizations have adopted some form of the balanced scorecard in the last decade. Yet, most scorecards are based upon singular and unsophisticated measures of complex dimensions of performance, providing fl awed data on what is really going on. In this workshop, you will learn about 4th generation balanced scorecards that are based around analytics. Analytics or performance indices are metrics that include a number of leading and lagging sub-metrics. These new types of measures provide leaders with accurate ways of measuring complex aspects of performance such as corporate culture, customer relationships, communication, and intellectual capital. This highly interactive workshop will include examples from a wide variety of real organizations and group discussions on the best execution practices for participants to take home.

DAY 2 | 24th February 2012

BUILDING THE FOUNDATION BEFORE EMBARKING INTO THE PLAN

��Defi ning customer and stakeholder requirements��Developing a clear mission and vision before executing a

plan��Defi ning your corporate culture��Creating clear goals and objectives of your organization

BENCHMARK ON THE SCORECARD AND PLAN ARCHITECTURE

��Gain insights into the Kaplan & Norton’s Balanced Scorecard model

��Explore other alternative text book models used in business plans

��Study real world examples on balance scorecard ��Master the type of metrics to track the execution progress ��Determine the criteria for evaluating plans and metrics��Case Study: Delegates will review and discuss the plans and

measures used by a Financial services organization

MEASURING CUSTOMERS SATISFACTION AND LOYALTY

��Discover the common customer metrics used in most organizations

��Evaluate the latest trends in customer metrics��Analyze the worst customer metrics and measurement

approaches used that can affect your business��Leverage on some examples of best-in-class customer

analytics��Use social media to measure and manage customer

relationships

MEASURING HUMAN RESOURCES – ONE OF THE MOST VALUABLE ASSET TO ORGANIZATIONS

��Discover some of the most common yet foolish HR metrics that most organizations still used

��Study the importance and learn how to manage happy engaged employees with the right skills

��Master effective communication metrics to bridge the gap in formulating a good business plan

��Assess your organization’s culture and values��Implement social media to track employee’s satisfaction��Case Study: Delegates will review and discuss the plans and

metrics used by a Call Center organization

PRE-COURSE QUESTIONNAIRETo ensure that you gain maximum value from this workshop, a detailed questionnaire will be forwarded to you upon registration to identify your learning needs. Your completed questionnaire will be reviewed by the workshop facilitator prior to the event, and addressed during the event. You will receive a comprehensive set of workshop documentation to support your learning.

In-house Workshops

Cost effective In-house workshops, tailored specifi cally to your organisation’s needs, can be arranged at your preferred location and time. If you would like to discuss further, please contact our In-house division at iht@unistrategic.com

PROCESS, DEPARTMENT PLANS AND SCORECARDS

��Capitalize on the architecture for department and the process scorecards

��Recognize the differences between Leading and Lagging metrics

��Measure and manage creative processes in your organization

��Case Study: Delegates will review and discuss how a Telecommunication shared services organization measures it’s performance

CORRELATIONS AND LINKS TO KEY OUTCOMES – REVENUE, PROFITS AND LOYAL CUSTOMERS

��Discover how to detect false indicators of revenue, profi ts and loyal customers

��Learn how to set appropriate target to achieve positive results in your business

��Why strategy maps are often a waste of time��Linking the business chain from inputs to outcomes��Case Study: Delegates will review and discuss the strategic

plan and performance metrics for the Asian Development Bank

FROM MEASUREMENT TO MANAGEMENT

��Benchmark on effective techniques for reviewing business performance

��Determine the root causes of a failed execution plan��Develop strategies and action plans to manage your execution

plan��Explore the best software tools to improve business

intelligence��Linking key organizational systems to the execution strategy��Case Study: Delegates will study the strategic plan, scorecard

and execution techniques used by an Aircraft maintenance organization

PLANNING THE NEXT STEP AFTER FORMULATING YOUR EXECUTION PLAN

��Select a starting point��Review samples of project plans by organizations��Keys to making your project a success

Workshop Schedule

(Day 1 - Day 2)

08:30 Registration09:00 Morning Session Begins10:40 - 11:00 Refreshments & Networking Break12:45 Luncheon14:00 Afternoon Session begins15:30 - 15:50 Refreshments & Networking Break17:00 Workshop ends

ABOUT YOUR WORKSHOP FACILITATOR

Mark Graham Brown has 31 years experience consulting with some of the largest and most successful organizations in the world about measuring and managing performance. He has a great deal of international experience and is one of the top instructors for Institute for Management Studies. Mark’s style is humorous and down to earth, explaining complicated management topics in a way everyone can understand. His approach is to teach valuable lessons using stories of good and bad practices from real organizations, and by using case studies to help participants hone their skills so that they are able to implement real improvements back on the job. Mark’s experience encompasses all sectors and types of organizations ranging from major manufacturing and service companies to government, telecommunication, fi nance and many others.

Some of the locations where Mr. Brown has facilitated workshops and engaged in consulting assignments include:

3�Indonesia3�India3�Japan 3�Taiwan 3�Australia3�New Zealand3�UK3�United States 3�Canada 3�Saudi Arabia 3�Kenya 3�Netherlands3�Brazil3�Brussels3�Germany3�Finland3�Poland

Mark has also consulted on Fortune 500 companies. Some of his major clients include:

3�Pfi zer3�IBM3�AT&T3�Wells Fargo3�Bank of America3�Toyota3�Motorola 3�Ericsson3�Arco Oil Company3�Nestle 3�Pepsico3�Prudential3�Canadian Airlines

Mark is the author of many management books, including the fi rst and best selling book titled, ‘Baldrige Award Criteria for Performance Excellence’. This book went through 19 editions and the Baldrige model has been adopted worldwide. Mark is also the author of 4 books on planning and performance measurement and is recognized as one of the world’s leading experts on balanced scorecard. Mr. Brown’s books have been published in many different languages and are known for being fi lled with practical advices and many examples of good and bad management practices from companies worldwide.

WHO SHOULD ATTEND

CEOs, MDs, VPs, Directors, Division Heads and Senior Managers of:

3�Corporate Planning3�Strategic Planning3�Business Development / Planning3�Strategy Management3�Human Resource3�Organization Development3�Marketing

WHY YOU CANNOT MISS THIS EVENT:

Most organizations fail to execute their strategies for success. Planning alone may not ensure the success of a business. Only through thorough and effective execution can organizations obtain success. In this workshop, participants will be given the opportunity to fi nd out why and how to avoid failures in their execution plan. You will learn how to cascade goals and measures down to all levels in their organizations so that all levels of employees and partners are executing an effective strategy.

Participants can also gain insights into measuring and managing relationships with customers, suppliers, and employees without using surveys. Singular unsophisticated metrics are being replaced by analytic measures that provide true business intelligence and enable real-time decision making. Participants can develop real hands-on skills that they can take back to their company and implement without the aid of expensive consultants.

Venue and Date

Kuala Lumpur, Malaysia

Workshop 23th – 24th February 2012

Workshop Fee

��SGD 3,195 per delegate��SGD 2,995 per delegate if 2 or more delegates sign up� Fee inclusive of course documentation, luncheons, refreshments and

15% services charge.� The above amount payable is net withholding taxes or any other taxes,

if any.

Registration and Enquiries

UNI Strategic Pte Ltd20 Science Park Road, #01-26/30, TeleTech Park, Singapore Science Park II, Singapore 117674

Contact Amy Chua (ACM)Direct Line: (65) 6825 9618General Line: (65) 6825 9579General Fax: (65) 6776 2120Email: amy.c@unistrategic.com

Hotel Accommodation

Accommodation is not included in the training fee. To make a reservation for accommodation at the training venue at our corporate rate, please contact the respective hotel.

Kuala Lumpur, Malaysia

Event Code: SGT 1111

Venue and Date

Executing Business Strategy Using 4Executing Business Strategy Using 4thth Generation Analytic Metrics Generation Analytic Metrics – From Measurement To Management– From Measurement To Management

Payment Method

Credit Card:Please debit my � VISA � MASTERCARD

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Cancellations/SubstitutionsIf you are unable to attend, a substitute delegate is always welcome at no additional charge. All bookings carry a 50% liability immediately after a fully completed sales contract has been received by the UNI offi ce. Please note that a written notice of the cancellation must be received via mail or fax 3 weeks prior to the event date in order to obtain the balance of the event fee as a credit to be applied against another UNI conference, summit or training course. All fees are inclusive of an 15% service charge, which is completely non-refundable and non-creditable. Cancellation of any event with less than 3 weeks notice prior to the event date carry a 100% liability, however the delegate will still be entitled to a complete set of course documentation. Payment must be made within 5 working days upon registration and in agreement, UNI will not be able to mitigate its losses for less than 50% of the contract value in case of dispute with the client or cancellation of this contract by any one party. UNI reserves the right to cancel or make any other changes to the content and timing of the events or speakers for reasons beyond its control. If for any reason UNI decide to amend these conferences, summits or training courses, UNI is not responsible for covering airfare, hotel or other costs incurred by registrants. In the event that UNI cancel the event, UNI reserves the right to transfer this booking to another event or to provide a credit of an equivalent amount to another event to be held within the following twelve months.

INDEMNITY: Should for any reason outside the control of UNI, the venue or speakers change, or the event be cancelled due to an act of terrorism, extreme weather conditions or industrial action, UNI shall endeavour to reschedule but the client hereby indemnifi es and holds UNI harmless from and against any and all costs, damages and expenses, including attorney fees, which are incurred by the client. The construction, validity and per-formance of this Agreement shall be governed in all respects by the laws of Singapore to the exclusive jurisdiction of whose Courts the Parties hereby agree to summit.

Sales Contract Please complete this form immediately and fax back to

Marketing: (65) 6776 21280DELEGATES’ DETAILS

Name:______________________________________________

Position: ____________________________________________

Email: ______________________________________________

Name: _____________________________________________

Position: ____________________________________________

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*Company Details

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*Authorisation

Signatory must be authorised to sign on behalf of contracting organisation.

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Signature: _______________________Date:_____ /_____/____

This sales contract is invalid without signature & company stamp*Mandatory fi eld