MVPAPPLYING THE CONCEPTS OF THE MINIMUM

VIABLE PRODUCT TO JUST ABOUT ANYTHING

Monday, March 4, 13

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

-- Eric Ries

WHAT IS MVP?

Monday, March 4, 13

MVP is the concise summary of the smallest possible group of features that will work as a stand-alone product while still solving at least the “core “ problem and demonstrating the product’s value.-- Steve Blank & Bob Dorf

WHAT IS MVP?

Monday, March 4, 13

Take your product down to worthless and add one feature back to it.-- John Barnette

WHAT IS MVP?

Monday, March 4, 13

MVP development is being honest about what we know and what we don’t know. This allows us to waste as little effort as possible getting a high quality product in front of the right audience to find out if it’s what they actually want*. -- Me

WHAT IS MVP?

*and are willing to pay for.Monday, March 4, 13

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I know what my customers want because they told me.

GUESSING OR KNOWING?

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I know what my customers want because they told me.

GUESSING OR KNOWING?

Do they know what they want?

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RESULT

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Crappy ≠ MinimumUseless ≠ MVPSloppy ≠ Viable

WHAT ISN’T AN MVP

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HOW DOES THIS APPLY?The concept of MVP is absolutely applicable

outside of software development.

•What is my hypothesis?•What are my constraints?•Who do I think wants this?

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QUESTIONS?

Peter Bodenheimer@pbodenheimer

peter@launchpadignition.com

Monday, March 4, 13