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Research: Irina Enache & Robert van BoeschotenDesigner:
Gabriele Colombo
MoneyLab Crowdfunding Toolk
networkcultures.org/moneylab
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Crowdfunding: A rapidly-evolving
finance model
!Money wise
(viz: Crowdfunding Industry Report)
!Market wise
active crowdfunding platforms:
283 (2011), 434 (2011), 536 (2012), >800 (2013)
!Regulation wise!JOBS act in US
(regulating investment crowdfunding).
EU legal framework soon.
Context (1)
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Context (2)
Crowdfunding in media discourse:
! extensive media coverage! marketing & success tips!
success stories! growth of investment crowdfunding
Missing voice:
the artists & small en
perspective.
Crowdfunding in academic discourse:
! critical research slowly growing! insights point to
crowfunding limitations,
ethical concerns, the need to understand
dynamics
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About the toolkit(website demo)
Interactive visualization
that allows potential campaigners to filter and sort crowd
platforms according to their projects specific need
Interviews with crowdfundersinsights in their crowdfunding
experience
Survey & visualize statistics
for a better understanding of what crowdfunding invo
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Insights in the crowdfunding process from creatives
perspective
8 interviews with artists & creative entrepreneurs (film,
dance, design e
1. Interviews
Key findings (positives)
! Build an audience! Test ideas & quick feedback! Ability to
involve far away friendsand family! Independency from public
money
politics
Key Insights (negative)
! Time consuming and consid! Difficult tasks needed expe!
Platform confuses the relaticrowd! Too much reliability on pers
networks
! Little research available befwith the flow
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Survey:What does the crowdfunding process involve from the
campa
Questions: amount of time, average money donated, number of
fundeskills, kind of involvement, would you crowdfund again - why
(not)?
Survey running March-April 2014All results will be quantified in
statistics and will be visualized as
toolkit.
2. Quantifying experiences - survey
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GO ONLINE
3. Interactive visualization:explore crowdfunding platforms
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CineCrowd filmmakers insights
" Crowdfunding covers part of a films budget" Public funds for
first phase!private sponsorship for middle phase !
when you have something to show
" Biggest challenge: push the campaign midway through" Time
& Effort
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" Crowdfunding covers part of budget" Good strategy before hand"
Consider costs of crowdfunding (i.e. publicity materials &
visuals)" Personal social networks & emotional debt" Time &
Effort
A social entrepreneurs insights
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Challenges & next steps
Difficulty in acquiring data
for visualizing the crowdfunding platforms
How to have the toolkit constantly updated?
Survey statistics - April
Toolkit online - April
Come talk to us if you have ideas!
[email protected]
[email protected]
