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4 global was commissioned to complete 3 key areas of research to support both our current planning and future strategy work. These focused on participa-tion trends, health interventions and infrastructure. The level of detail provided and the substance behind the information is extremely impressive and 4 global
are outstanding at producing high quality insight and strategic guidance
Simon Hughes (Head of Recreational Badminton)
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”4 global’s Sport Investment practice works with sport governing bodies, government agencies, local authorities, commercial facility operators and county sport partnerships, to enable them to maximise returns from the innovative and strategic use of data and information.
This often includes supporting organisations to change how they think about data and how they digitally position themselves within a sector that is changing very quickly.
• Core market analysis: use of the latest sector intelligence (DataHub) and other datasets collected by the organisation and partners to understand growth potential and how to best invest into customer, programme and facility initiatives.
• Market segmentation: understand the customer (or resident) journey and physical activity engagement and retention strategies.
• Digital consultancy: support organisations to establish a roadmap that positions them as the intelligence coordinator within their respective sport or geographical area. This often includes a data capture, acquisition and application strategy.
4 global recently completed a detailed core market insight project for England Squash to underpin their latest 4-year Sport England funding round.
This gave the NGB a comprehensive understanding of growth opportunities (and risks) based on actual market potential and wider sector trends, and will form part of an ongoing dynamic outcome-based investmentframework, which will include using intelligence todiversify funding and generate new revenue streams.
DATA ANALYSIS
SPORT INVESTMENTwww.4global.com
• Use of data and subsequent intelligence to target, co-ordinate and monitor investment into physical activity that drives local social and economic returns (and how to then evidence this to stakeholders such as Public Health England).
• Use of intelligence and sector trends, applied locally, to predict community impacts and therefore proactively secure diverse funding opportunities.
In 2016 4 global developed a facility planning model (and interactive supply and demand map) for the RFU which will expose 58,000 more people to the sport for the first time.
4 global has been commissioned by UK Sport to analyse the participation legacy impact from the 2016 Rio Olympics.
This includes using the DataHub (200 million participation visits www.DataHubClub.com), and will inform future DCMS investment.
In 2016 4 global launched the County Sport Partnership (CSP) Participation Intelligence Coordinator Programme, supporting CSPs nationwide to make better use of local to national data, and with this drive their own objectives while influencing key delivery and funding stakeholders.
• Bespoke programme and facility investment models that predict participation and commercial returns, helping to plan development within optimal locations.
• Support organisations to use intelligence to secure outcome-based funding from a range of partners.
OUTCOMES
IMPACTS
For any enquiries regarding our services please contact:4 global Director, Alex Burrows at [email protected] Tel.(0208) 1234 693
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The concept is exciting, relevant to our next generation CSP thinking and seeks to explore how a
CSP can use relevant technology and data to transform the way services are provided and increase impact by
capturing and utilising consistent customer data
Graeme Sinnott(CSPN Performance Insight Manager)
4 global provide ongoing site acquisition analysis and modelling for Powerleague, the UK’s largest small
sided football facility operator.
This includes using the latest sector participation trends, applied to each local context, to provide business planning projections aligned with the
optimal facility mix. 4 global provide a similar service for a range of public and private sector
facility investment projects, including health and fitness facility demand
modelling.
£57m of investment into 100 artificial grass pitch sites over 4 years
£
Community Impact Physical Activity
Community Impact
Services provided
COMMERCIAL OPERATORS
