The HOW CANADA SHOPS™ benchmark quantitative study will help you build your Canadian business

by bringing you a better understanding of Canadian shoppers.

we will

•compare US and Canadian shoppers in this benchmark quantified survey

•compare Walmart shoppers in the US and Canada

• include global trends and retail innovations that will influence Canada

to grow your business in Canada, you need to know your shoppers in Canada

announcing the launch of...

HOW CANADA SHOPS™More companies are focusing on the sales growth opportunities in Canada, driven by slowed sales growth in the US, the strong presence of Walmart in Canada now, and Target’s plans to move to Canada in 2013. We are moving to Canada, too.

topics in the report:•Channels Shopped in Last Week and Last 3 Months

(Discount, Drug Store, Warehouse, Supermarket, Internet)

•Stores/Categories Personally Shopped

•Attitudes Toward Shopping

•Shopping Behaviors In General, By Food and Beauty

•Attitudes Toward Value of Brands

•Spending Mindset

• Impact of Gas Prices

•Health & Wellness Mindset and Behaviors

•Shopping Technology/Mobile

•Technology/Social Media Impacting the Buying Process

what’s included in the report:•How Canada Shops Benchmark Report: Behaviors and attitudes that define Canadian Shoppers,

and Compared to US Shoppers.

•Gotta See Retail Virtual Tours: New retail innovations and formats that will impact Canada

•PLUS Online Database Access: Access to WSL/Strategic Retail’s Shopper Insights Database for How Canada Shops™ (beginning 3rd Qtr 2012)

307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM

Baby Diapers Baby Personal CareBaby ClothingBaking IngredientsBeer (21+)Bottled WaterBreakfast CerealCake/Crackers/Cookies/DessertCandyCarbonated Beverages/ SodaCell Phone ServiceClothing For Casual WearClothing For WorkCoffee (Instant or Ground)Computers & SoftwareCondimentsCosmetics (Women Only)Eating Out At RestaurantsElectronicsEntertainmentFashion AccessoriesFragranceFrozen FoodHair Care ProductsHair ColoringHand & Body MoisturizersHome DécorHome Fragrance/Candles

Home FurnishingsHome Improvement ProductsHome ServiceIce Cream/YogurtLip CareLiquor/Wine (21+)MagazinesMen’s Grooming ProductsOral Care Organic/Natural FoodsOTC MedicationOutdoor FurniturePackaged Convenience FoodsPaper GoodsPet SuppliesPremium Cable Tv ServicePrescription MedicationSalon ServicesSalty SnacksShoesSkin Care ProductsSleepwear/ Loungewear/ LingerieTake-Out CoffeeTake-Out FoodTeaToys And Games For Children Vitamins/Nutritional SupplementsWound Care/Topical

58 LEADING INDICATOR CATEGORIESRETAIL CHANNLES

US Channel Shoppers vs. Canada Channel Shoppers

Department Store Discount/Off-Price Clothing Store Dollar StoreDrug StoreHome Improvement StoreMass Merchandiser/Supercenter MallSpecialty StoresSupermarket Warehouse ClubDirect to Consumer - Catalog - Internet - TV Shopping

methodologyInterview Method: Internet Survey

Canada Sample: 1500 Adults: 1000 Women, 500 Men•Representative of 7 Provinces: Ontario, Quebec, British Columbia, Alberta, Manitoba, Nova Scotia,

Saskatchewan, New Brunswick

US Sample: 1500 Adults: 1000 Women, 500 Men•Representative of total US population

ANALYZED BY:•Canada Women vs. US Women

•Canada Men vs. US Men

•Walmart Shoppers: Canada Women vs. US Women

•Demographics for Women: Age, Income, Province, French Mother-Tongue

307 SEVENTH AVENUE SUITE 1707 NEW YORK NY 10001 T 212.924.7780 F 212.924.7608 E INFO@WSLSTRATEGICRETAIL.COM

HOW CANADA SHOPS™REPORT: $30,000 USD

Please send check payable in US dollars to: WSL Strategic Retail, 307 Seventh Ave., Suite 1707, New York NY 10001

NAME: PHONE:

TITLE: FAX:

COMPANY: EMAIL:

ADDRESS:

CITY: STATE: ZIP:

For more information or to order by credit card, please contact us at info@wslstrategicretail.com or 212.924.7780(Businesses in NY state, please add 8.375% NY sales tax)

order now

As global retail strategists and shopping futurists, we are recognized for our ability to turn shopper insights

into smart retail strategy. Never before has this been so essential. So let us help you navigate this new shopping world

and move on.