4D Historical Simulator-Draft

7/30/2019 4D Historical Simulator-Draft

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4D Historical Simulator



Table of content



Executive summary



Strategic focus and Plan:

Technology environments influence youth, in form of Internet, social media, orinteractive games. Due to this Education technology, smart learning and interactive learninghave evolved in a significant way by becoming experimental and involved in a high level of sensory encouragement. It has proven to increases individual’s ability of problem-solvingskills, elicit creativity, and develop leadership, collaboration, and other valuableinterpersonal skills.

Our business value is to make education memorable and enjoyable.

N&E’s mission is to ease and encourage education, and our vision is to become a leadinginnovator in the education technology industry in ten years.

Situation analysis:



SWOT Analysis:

Strength:

Company management is confident and committed to produce the 4D historical simulator , an innovative and unique product that will change the way of learning.Currently there is no such product in the market.

Low production size, 4D historical simulator will be produced seasonally or ondemeaned. Due to this we can focus on R&D, customer service and maintenance.

We insure installation and delivery service.

Once the customer buys and have the product installed he will need to sign acontract for after buy service by this we insure customer stability.

Weaknesses:

4D historical simulator is unique and new to the market we have no experience, andwe are targeted to a specific market (museums and cultural centers), our potentialmarket is small.

Technology used has high manufacturing cost and high R & D cost.

High man power cost (technical’s, specialists, consultants, etc )

Opportunities:

4D historical simulator is unique and new to the market, number of competitors istoo low.

Has a potential market overseas.

Youth interest to experience new things is a wide opportunity to take advantage of.

Advantage of education sectors compotation to adapt new education technologies.

According to recent research 3D technology is evolving, this may open otheropportunities in other industries.

Threats:

Development in 3D technology may change or shift beyond our ability to adapt.

Market demand will be seasonal, most museums currently that have cinemafeatures don’t change their content periodically.

4D historical simulator is unique due to its main feature simulating and playingactual characters in history this may be negatively publicist.

People experience and acceptance, 4D historical simulator is unique in the market people unfamiliarity may cause low demand.



Industry analysis:

Currently education technology and smart education tools are evolving, due to the

influence of digital environment on youth, in form of Internet, social media, or interactivegames. By this learning have become experimental and involves high level of sensoryencouragement.

According to Forbes top trends in the industry for 2012 are:

Moving to the cloud and collaboration environment : where students can work together regardless of physical location.

Cross-platform integration and vendor collaboration: through digital mediumvendor help ease learning for both students and teachers, and by data integrationfor more content sharing ability.

The explosion of all things mobile: gives students the ability to learn any time andanywhere.

Adaptive learning: it is an educational method that uses computers as interactiveteaching devices.

Gamification: game-based learning and simulation.

Education technology has a large market size domestically and overseas accordingto market research .com recent report on smart education and learning market for NorthAmerica, EMEA, Asia-Pacific, and ROW regions. It was worth $73.8 billion in 2011 and isexpected to grow to about $220.0 billion by 2017.

Education technology and smart education tools or products in the domestic market are standard; digital presentation tools, white boards, and E-learning (distance learning) at schools and universities and standard 2D & 3D films in museums and cultural centers. This

will decrease the number of our competitors in the local market as we are going toelaborate in the upcoming Competitive analysissection.

Competitors Analyses

Competitors:

The museums have been using and for a long time a regular technology for displaying historical

videos. Those products are limited to:

1- 3D Films

2- 2D Films

Competitor Product Summary:

3D Film: is a motion picture that enhances the illusion of depth perception. Derived from

stereoscopic photography, a regular motion picture camera system is used to record the images



as seen from two perspectives (or computer-generated imagery generates the two perspectives

in post-production), and special projection hardware and/or eyewear are used to provide the

illusion of depth when viewing the film1.

2D Film: is making objects move in a two dimensional space.

Those products are installed in museums in special rooms. Considering the vast changes in thetechnology they are considered traditional and outdated.

Strength and Weakness

Strengths:

1. 2D & 3D films are easily accessible to users.

2. 3D cinema gives the user an experience of lifetime which adds depth to the displayed

videos

3.

It is better than regular 2D cinemas when it comes to picture and sound quality.

4. Ease of Installation: Other than ceiling mount projectors that need an expert for

installation, a normal projector is easy to setup and can be done without much effort.

5. Visual learning instead of textbooks

Weakness:

1. The biggest disadvantage of 3D cinema is that they require use of glasses to see the 3D

content and therefore one cannot watch for long hours wearing those glasses.

2. Since this is the new technology the prices are sky high

3. Not all the content is created as 3D content and therefore 3D cinemas can be used to

watch only some movies which are in 3D, therefore limiting the use of 3D cinema2.

4. Does not have an interactive feature

5. Does not have a localize content that have the historical and cultural stories6. Costly Maintenance: The maintenance cost of home theatre projectors is often on the

higher side. The lamp of a projector needs to be replaced occasionally, depending on

your usage and the projector mode

As we are about to launch a new technology we will aim to stay competitive by benefiting from

the following from our competitors:

1. At the beginning the product will focus on specific topics that are demanded currently

by the market

2. Develop the technology without the drawback of using glasses



Customer Analysis

Saudi Arabia has 132 museums, of which 85 individual museums, and 20 archaeological

museums, by 15.2 percent. In addition, there are 85 private museums that is 64.4 percent.

There are also 4 Educational Museums, 3 percent, and 4 military Museums, 3 percent, and with

respect to specialized museums there are 7 museums, 5.3 percent.

Those categories of the museums all have the need equipment for videos and educationalitems. Aiming to present the 3D technology and engaging individuals in the actual experience

will create a more valued, joyful and memorable knowledge.

As an initial plan presentations and live experience will be presented to the authorities in the

museums to compete with 2d and 3D providers.



Market Product Focus

Product Focus

Product Objective

The main objective of the “4D History Simulator” is to educate people about

different historical events in a new, interactive and exciting approach. Using the “4D

History Simulator”, the experience of learning about history will be joyful and

interesting. This product focuses on youth and people who are interested in learningmore about new cultures. It will change the idea about history from boring toentertaining. This product will make museums and cultural centers more interesting

place to visit, especially for school field trips. Moreover, it will encourage families tovisit these places more than once.

Our target is to be available in 60% of museums and cultural centers in the kingdomby end of third year of production. The growth plan for this product is to expand toGulf Countries by the end of the second year of production. Another area of expansion is to explore possibilities of providing similar product to schools.

Target Market

Our target market is the museums and cultural centers. The reason why we aretargeting the museums and cultural centers is the cost. This product is expected tobe costly because of the hardware that will be used. In addition, it requires spacearea to install the “4D History Simulator”.

Museums and cultural centers will be willing to buy this product because it willincrease the number of visitors and will increase their demand in the community.The visitor of the museums and cultural centers who will interested in suchexperience can be students, tourists or families.

Competitive Advantage

The main competitor for our product in our market is the 2D and 3D cinemas, whichis used to show the documentary films. What set our product apart from itscompetitors is that the visitor well be part of the action through a fun collaborative

educational method. Visitor will be able to take rolls in specific historical events.Since our product is new and provide different experience the visitor will be moreinterested in trying it rather than the traditional cinemas.

Positioning

Our product is one of its kind in the local market with high quality and best qualitieslike resolution, color, sound effects and 4D attributes. It is expected that the



customer for this product is looking for high quality product and good performanceand they can pay the price for that.

Marketing ProgramMarketing Program

Product Strategy

“4D History Simulator” is a product that will allow museums and other educational

centers to simulate certain pieces of history in an interactive 4-Dimentional setting.The product consists of 3-D Screens, Projectors, surrounding sound systems,headphones (for audience), and other elements. The core of these components is thestory and graphic work. Scenes of the story will be projected in the room and boththe computer and visitors will play the characters. Visitors will be given instructionsthrough their headphones. “4D History Simulator” concentrates on building the

artwork and scenes for the story and assembling the hardware to be 4-Dimentional.Hardware will be used out of the box. Research and work will be focused on thedesign.

We guarantee our quality with full payment return if customer was not satisfiedwith the final production. Since the customer for this product are limited, it is not expected to have huge number of orders, which will allow the company to focusmore on the customer service and satisfaction. The product will be designed basedon order.



Price Strategy

In the meantime, we are the only company that provide such product in the market.

Also, we are targeting currently museums which is a niche market. Therefore, thepricing objective is Product-Quality Leadership and the pricing method is PerceivedValue. Pricing will be in a rental strategy, to reduce the price of the product, as thecost of equipment can be costly and may change based on the story.

The hardware and software of this product will be provided to the client as a rental,where monthly or yearly fees are paid (minimum of 6 months). Our team willprovide free setting and installation of the product. Customer can provide the storyneeded and we will design it to be installed. Story can be changed on customerrequest for a certain charge. We provide maintenance and support during the rentalprocess. Upgrades are available for extra charge. Moreover, training will be

provided to two staff members per year to learn how to operate the “4D HistorySimulator”. In addition, cost may be impacted by certain elements of the story.

Promotion Strategy

To encourage customers to use our solution, we will offer 10% discount for the first 6-months. In addition, we will offer a free new story installation for renewing asecond year contract.

Prototype Placeholder



Place (Distribution) Strategy

As this is a business-to-business product, distribution will be focused through salesmen and exhibitions targeting local market in the beginning and to expand tointernational offering by the end of the second year of production.

Implementation Plan:

The following milestone identifies important deadlines and projected dates for (HS)implementation:

Date(MMM/YY) Activity

Jan/13 Kick off (resource allocation ,Planning)

Feb/13 R&D

May/13 Get the first prototype /start marketing

July/13 Go live with actual product

Aug/13 First customer instillation



Evaluation and control We will evaluate our success based on five

measurements:

Profit. Growing customer base

Customer satisfaction

Employee satisfaction Owner satisfaction

And we will control it by: calling our customers, visiting the site every now and then toestablish good relationship, and for evaluation we will send an email questionnaire.

References

Forbes.com

Market research .com

http://www.marketresearch.com/MarketsandMarkets-v3719/Global-Smart-Education-

Learning-Advanced-6979953/

List4everthing

http://www.list4everything.com/3d-tv-advantages-and-disadvantages.html

Wikipedia






Appendices:

Market research .com report:The report focuses on a wide array of products specifically used for

different applications in the smart education scenario, depending on their features and performance.

Product type Examples

Hardware Interactive White Board, Simulation Based Learninghardware

Software Learning Management Systems/ Learning ContentManagement Systems, Open Source software, Mobile

education applicationServices Portals, Lsp, Support Services (Online Tutoring &Professional Development)

EducationalContent

Digital Content, Test & Assessment Market, DigitalTextbook





Documents

4D Historical Simulator-Draft