ANALYSIS ON LAPTOP USING QFDA case Study on Improving Lenovo ThinkPad X201i 3249J4C.

CONTENT

1. INTRODUCTIONThe purpose: Improve Lenovo ThinkPad X201i 3249J4C laptop.

Method:Quality function deployment (QFD) Comparing Lenovo and Sony

Summary sheet of customer investigation (5 levels scale)1=dont attention5=special focus

We need to improve the Lenovo ThinkPad X201i 3249J4C laptop according to Customer needs .

Investigation projectAwarenessPerceptionLenovoSonySpeed543Weight535Capacity543

The congruent relationship between the indexes customers care and technique index SpeedWeightCapacityFrequency Memory MaterialSizeThicknessHard disk

The indexes customers careTechnique index (attractive quality )

(attractive quality )

The parameter comparison between Lenovo ThinkPad X201i 3249J4 and Sony X138JC/P(pink)

Frequency MemoryMaterialWeightSizeThicknessHarddiskLenovo2.13GHz 2GB Magnalium 1.44kg 12.1 inch 17.9mm 250G Sony1.86GHz 2GB Mixed modecarbon fiber 780g 11.1 inch 13.9mm 128G

2. METHODOLOGYQFD :To help transform the customer needs into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service.

The House Of Quality

3. CASE STUDY

Customer Requirements

Step 1

CustomerrequirementsIndex levelCustomer satisfaction SpeedWeightCapacity

Planning Matrix Step 2

CustomerRequirem-entsImport-anceComparative analysisImprovement goalKey Customer needs rank EnterpriseElseImprove-ment goalStandard increased rate Commodity characteris-tic point Absolute weight WeightSpeed 54351.259.37531.9Weight 53551.6712.52542.6Capacity 54351.257.525.5Total 29.4100

Technical Requirements Step 3

Technical requirementsTechnical indexFrequencyMemoryMaterialSize Thickness Harddisk

Relationship Matrix Technicalrequirements

Customer requirements

Step 4

FrequencymemoryMaterialSize Thickness HarddiskSpeed Weight Capacity

Correlation Matrix Step 5

TechnicalrequirementsFrequencyMemoryMaterialSize Thickness Harddisk FrequencyMemoryMaterialSize *Thickness *Hard disk

House of quality

TechnicalrequirementsFrequencyMemoryMaterialSize Thickness Harddisk Targ-etsImportance%17.911.923.916.016.014.3Comparative analysisOpponent+=---+Technique analysis315421Quality character designDesired valueSetting

FrequencyMemoryMaterialHard diskThicknessSizeThe cost of frequency's advancement is relatively high.It keeps at the same level as our rivals' and it will not make notable difference to laptop's performance.Have additional value in the patent technology Hard to improve in a limited time.Thickness and size has great influence on weight.The expense on disk research is low and will boost customer's satisfaction.

TechnicalrequirementsFrequencyMemoryMaterialSize Thickness Harddisk Targ-etsImportance%17.911.923.916.016.014.3Compar-ative analysisOpponent+=---+Technique analysis315421Quality character designDesired valueSetting

4.CONCLUSIONImproving goals:

A thinner and smaller laptop equipped with a bigger capacity.

5.REFERENCES1. Sullivan LP (1986) Quality function deployment. Qual Prog19:39502. Chan L-K, Wu M-L (2002) Quality function deployment: a literature review. Eur J Oper Res 143:4634973. Cohen L (1995) Quality function deployment: how to make QFDwork for you. Addison-Wesley, New York

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