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MAGGI

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Nestle is a Swiss company founded in 1866 by

Henri Nestle.

Nestle market its products in 130 countriesacross the world.

Nestle sells over a billion product every day.

Nestle put the nutrition as the core of theirbusiness, Nestle main focus is on health and

wellness. The main consideration of Nestle is

Good Food, Good Life to all consumer.

Introduction

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Core of Nestle Business

Food and beverages plays a important role inpeoples life- not only because of enjoyment and

social pleasure of eating together, but more in moreterms of personal health and nutrition.

Nestle is committed to provide their customer,consistent quality, safety as well as value for moneyand convenience.

Great taste is the fundamental of their productsand consumer appreciation of good food.

Priority on nutrition, health and wellness.

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Vision :

Nestl Nordensaim is to meetthe variousneeds of the

consumer everyday bymarketing andselling food of aconsistently highquality.

TO BECOME ANINSPIRING GROWTHPARTNER THAT DELIVERS

CREATIVE, BRANDEDFOOD AND BEVERAGESOLUTIONS ENABLINGOPERATORS TOINNOVATE, ANDDELIGHT OUR

CONSUMERS.

Mission

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Maggi noodles

Maggi noodles is a brand of

instant noodles made byNestle.

It was founded by the Maggifamily in Switzerland in the 19thcentury.

Maggi is the iconic brand ofNestle.

Maggi has been Nestlesflagship culinary brand not onlyin India, but globally as well.

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Maggi in India

Maggi in India is best known forits flagship product of instantnoodles with its various desi sub-segments such as the traditional

dal atta , veg atta and ricenoodles along with their variousvariants, Curry, Masala, Tomato,Chicken in the traditional andShahi Pulao, Lemon Masala andChilly Chow in the rice noodlesegments.

Nestle unleashed Brand Maggi inIndia almost 25 years ago in 1983with the launch of its traditional2-minute noodles in its masala ,tomato and chicken flavours,followed by its curry flavour some

years down the line.

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Maggi in India

Maggi launched in India ata time when the instantnoodle was not that well

known a category.

When Nestle India launchedMaggi in the country, it usedthe tagline, Fast to cook andgood to eat, to not only

promote the product, butalso to educate the evergrowing aspirant consumerabout the advantages ofusing it.

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Products of

Maggi Maggi Stocks White Rice Seasoning

Chicken Stock

Chicken Stock- less salt

Beef Stock& VegetablesStock

Soups

Cook up Soups

Instant Soups

.

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Products of Maggi

Products of Maggi 2 minuteNoodles

Chicken flavor

Vegetables flavor

Pizza flavor

Curry flavor

Cheese flavor

Ketchups Tomato

Chilli Garlic

Chilli

Extra-Hot Chilli

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STP Analysis

Segmentation Targeting Positioning

Age

Life style

Eating habits of urbanfamilies

Kids

Youth

Office Goers

Working women

Easy to cook, Good toEat

2-minute Noodles

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Competitors of Maggi

Maggi Ketchup

Heinz

Tops

Kissan

Cremica

2 min Noodles

Top Ramen (tough competitor in terms of pricing)

Soups

Knorr soups

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SWOT Analysis

Strength

Market leader in their segment

Strong brand loyal consumer base

Wide range of distribution channel

Product according to the need of indianconsumer

Innovative product

Weakness

Product are dependent on each other Not so much presence in rural market

Threat

Price war with competitors

Strong presence of regional

competitors

Opportunities

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BCG Matrix of maggi

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Market Penetration StrategiesOf Maggi Noodles

Promotional campaigns in schools

Advertising Strategies

Focusing on Kids

Availability in different pack sizes

Packing is the biggest plus point of Maggi marketpenetration

They have product available in all sizes to tap thecategories of consumer

New product innovations

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Brand recall and Future trends

Introducing a fictitious character who can connectwith kids for better brand recall.

Organization contests, Games and industrial visits forschool kids to further strengthen the brand image.

Invite housewives to send new innovative recipes

made from maggi and introduce rewards for the same.

Foray into the Chinese food segment by introducingbranded products for chowmeen, schezwan andHakka noodles.

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Presented by

Rohit malviya 306

Volney 302

Swapnil pavale 310

Vijay singh 314