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CONCEPT & THEME
• Creating a focus around level 4 & 5 students
• 45 degrees is a common angle within Graphic Design
• Creating a direct link between the branding & the working process of the designs being exhibited.
• Wanted the focus to not only be on the design, but also on the designer, ensuring proper recognition
• Degrees = we are degree students
IDENTITY
Tone of voice of brand:• Contemporary• Minimal to not clash with student’s work• Representative of classic Graphic Design
LOGOTYPEMonteserrat BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
TYPOGRAPHYMuseo Sans 300ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Museo Sans 500ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
Museo Sans 700ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
C: 0 M: 77 Y: 73 K: 0#ea5841
C: 70 M: 60 Y: 56 K: 67#303030
C: 0 M: 0 Y: 4 K: 0#fffef8
Colour Palette
EXHIBITION
• Adhesive dots for hanging to not damage artwork or walls
• We plan to hang the work at a 45 degree angle to force people to look closer at the work rather than just glance over it
• Ordering the pieces - we plan to order the work into dominant colours of each piece and hang them in a spectrum of colours. With this each piece will have a code for colour and a code for the designer.
• We plan to create a feedback wall with post it notes giving the students a chance to get feedback from some of college’s alumni
• Opening night - DJ playing 45 themed songs
POSTERS
14-28 MAYLEEDS CENTRAL LIBRARYLEEDS LS1 3AB
exhibition14-28 MAYLEEDS CENTRAL LIBRARYLEEDS LS1 3AB
exhibition
A2Satin250gsm
A0Satin250gsm
PRICING
IN COLLEGE PRINTING (DIGITAL)
FLYERS - A6 - £1.10 per 8 flyers
POSTERS - A2 - £3.00 each A1 - £8.00 each
INVITATION - A6 - £1.10 per 8 invites
GUIDE - A3 - £1.10 each
VINYL - £4 per metre
BANNER - DIGITAL - 1m2 = £10 - Estimated at £15-£20 per banner BANNER - £10 (6x3 ft)
CATALOGUE - A5 (12 pages) = £2.40 A4 (24 pages) = £6.60
ONLINE PRINTING (INSTANTPRINT)
FLYERS - A6 - 250 - £23
POSTERS - A2 - 50 for £54.99 A1 - 25 for £49
GUIDE - A3 - £32
BANNER - Rollerbanner - £33
CATALOGUE - A5 (12 pages) - £95 A4 (24 pages) - £300
SAMPLE TIERS
LOW COST:
EMAIL INVITES
FLYERS A6 B & W COLOURED STOCK POSTERS A3 B & W COLOURED STOCK
MINIMAL VINYL DECORATIONS
ESTIMATED COST: £115
MID COST
EMAIL INVITES
A6 INVITES
A2 POSTERS FULL COLOUR
A6 FLYERS FULL COLOUR
SMALL CATALOGUE OF EVENT B&W
1 BANNER AT EXHIBITION
VINYL DECORATIONS
WRISTBANDS
ESTIMATED COST: £395
HIGH COST
EMAIL INVITES
SOUVENIR INVITES
A2 POSTERS FULL COLOUR
2 X A0 POSTERS FULL COLOUR
A6 FLYERS FULL COLOUR
FULL CATALOGUE OF EVENT FULL COLOUR
3 BANNERS AT EXHIBITION
EXTENSIVE VINYL DECORATION(RUNNING THROUGH WHOLE LIBRARY)
INTERACTIVE FEATURE WALL
WRISTBANDS
ESTIMATED COST: £970