43rd IAA World · PDF fileIAA World Congress Vienna 2012 3 An alluring location. ... Sam Balsara, CMD, Madison World ... Danone, Austrian Airlines, Lufthansa, Emirates, British Airways

43rd IAA World Congress

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Vienna 18th-20th Sept.

20123IAA World Congress Vienna 2012

An alluring location

2012

Save the dates


Receptions, Dinner,

Special Performance Spanish Riding School …

HILTON ParkVienna, Centre

Congress location



• Meet & listen to the brightest communications industry people

• Participate in presentations on the best of existing practices and

trends. Gain new insights and perspectives

• Catch a glimpse of the future development of our industry

• Meet with advertisers, agencies and media from over 70 countries at

the best networking event in the industry

Why participate?

Last congress in

Moscow

May 2010

IAA World Congress Vienna 2012 7

One city

Two days

Delegates from 70 countries

Thirty speakers – Sir Martin Sorell, CEO,

WPP; Marc Pritchard, CMO, Procter&Gamble;

Maurice Levy, Chairman and CEO, Publicis Group;

Emilio Azcarraga, CEO, Grupo Televisa; Tham Kai

Meng, WW Creative Director, Ogilvy; Ninita Bali, MD,

Brittania Industries; Sam Balsara, CMD, Madison

World and other luminaries

80 billion dollars worth of

opinions(advertising spent of advertisers present)

Congress theme


Why EXPECTATIONS


The world is coming out of the economic crisis.

There is a new order, a new economy developing.

So what is it that keeps the advertisers alert?

What are their expectations?

How confident are they of a brighter future?

And how do they need to prepare for the next wave

of changes?

What are the new models from agencies and media

and the new ways of working together, so as to

cope with the new challenges & opportunities.

This congress will try to generate some answers

and creative solutions to these issues.

The ProgramTwo full days of innovative speakers and issues

• What does the advertising industry expects from media,

agencies and the new digital world?

• What further development can one expect from new

technologies

• The power of social media

• How do advertisers manage creativity in social media?

• What is the role of mobile electronics for brands and

advertising?

• What about the ownership of brand development?

Who are the brand guardians?


• Transparency and Regulations

• The role of media & compliance audits

• The role of procurement

• The impact of changes in technology

• How have certain markets responded to these

changes (e.g. China)

• New ways of sports marketing


The ProgramLearn the latest in sessions related to:

Who will attend

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Those who count in the Advertising and Communication World

• Participants from across the globe - over 70 countries will be

represented

• 1000 communication executives in attendance

• Senior decision makers from all major advertisers, agencies and media.

IAA World Congress Vienna 2012

Whom can I expect to meet?

13

In the past, ad industry delegates have gathered at

IAA World Congresses from:

Argentina, Australia, Austria, Azerbaijan, Algeria, Bahrain,

Bangladesh, Belgium, Brazil, Bulgaria, Canada, Cameroon, Chile,

China, Colombia, Croatia, Czech Republic, Denmark, Egypt

Ecuador, El Salvador, Ethiopia, France, Gambia, Greece, Georgia,

Germany, Ghana, Hong Kong, Hungary, India, Indonesia, Iran,

Ireland, Israel, Italy, Japan, Jordan, Kenya, Korea, Lebanon,

Luxembourg, Malawi, Malaysia, Maldives, Morocco, Mexico,

Montenegro, The Netherlands, Nepal, Nigeria, Oman, Pakistan,

Peru, Poland, Portugal, Romania, Russia, Saudi Arabia, Saudi

Arabia, Senegal, South Africa, Serbia, Singapore, Slovenia, South

Korea, Spain, Sri Lanka, Sweden, Switzerland, Syria, Taiwan,

Thailand,, Turkey, Ukraine, United Arab Emirates, United

Kingdom, United States, Venezuela, Vietnam


Whom to meet

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In the past, industry delegates from these companies

have gathered at IAA World Congresses:

Procter & Gamble, Unilever, Danone, Austrian Airlines, Lufthansa,

Emirates, British Airways, Telefonica, OMV, Telekom, Google,

Microsoft, Hewlett Packard, Yahoo, BBDO, Euro RSCG, GroupM,

Mindshare, Grey Group, Aegis Media, Carat, Digitas,

Saatchi&Saatchi, BBH, Dentsu, Hakuhodo, Accenture, Deloitte,

Deutsche Bank, City Bank, Nestle, Tata Industries, Leo Burnett,

McCann Erickson, JWT, Young & Rubicam, Ogilvy & Mather, Lowe,

DraftFCB, Publicis, Omnicom, Gazprom, WPP, Groupo Televisa,

MediaCom, Interpublic Group, DDB, JPDecaux, Shaw Media

Holdings, Media Plus, CNN, GZT, The Economist, Rasvero, LDL,

Global Advertising Strategies, and many more.


We requested the following speakers*) and with some of them already agreed:

Harish Manwani COO Unilever

Steward Atkinson Procter & Gamble, Global Marketing Purchases

D. Mateschitz CEO Red Bull

Michael Roth CEO IPG

Mark D’Arcy Director Global Solutions Facebook

Pete Blackshaw Nestle, Global Head Digital Marketing and Social S

Eric Schmidt CEO Google

John D. Wren CEO Omnicom

Nick Brien CEO McCann World group

Jon Iwata SVP Communications IBM

Ms Gan L. Vice minister Industry & Commerce, China

tba Dentsu

Mark Sherrington ex MD SABMiller, cofounder Added Value

Bruce Haynes COO Cheil Worldwide

Nigel Bogle Group Chairman BBH

Miles Young CEO Ogilvy & Mather

Matt Britton MD UK Google

Silva Lagnado CMO Baccardi

And speakers from Apple, Facebook, Ebiquity, Sports Revolution, Manchester United, …


Who will speak*)

The highlight:

Private performance

Spanish Horseriding SchoolMany networking opportunities at

receptions, lunches and dinners

Social program


From the coffee culture in Vienna, state of

the art museums, Castle of Schönbrunn,

Ringstrassen Palais to City Hall, Theaters

etc. Vienna has an abundance of

sightseeing possibilities

Subscription fees


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Bronze

sponsor

Sponsor opportunities


Sponsor packages

at a glance


Sponsor packages

at a glance


World Congress Team

Erich H Buxbaum Congress Director

[email protected]

Frank Ferrer, MFM Congress Organiser

[email protected]

Congress information: www.iaavienna2012.com

Congress organisation


mailto:[email protected]

mailto:[email protected]

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Documents

43rd IAA World · PDF fileIAA World Congress Vienna 2012 3 An alluring location. ... Sam Balsara, CMD, Madison World ... Danone, Austrian Airlines, Lufthansa, Emirates, British Airways