4/17/031 Integrated Media System. 4/17/032 Zack Jones – Project Manager Brian Lyssy –Research and Design David Masiello – Webmaster and Marketing Aziz

14/17/03

Integrated Media System

4/17/03 2

Zack Jones – Project Manager

Brian Lyssy –Research and Design

David Masiello – Webmaster and Marketing

Aziz Zahraoui – Finance and Design

Chris Pavona – Research and P.R.

4/17/03 3

•Background•Why IMS?•Business Solutions•How IMS works•Who IMS Works For•Phase 0•Phase 1•Phase 2•Phase 3•Funding•Evaluation Methods•Marketing Plan•Conclusion

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4/17/03 5

DVD Players in the Home

•40% of US homes own a DVD player (2002 –Consumer Electronics Association)

•35% of homes with a DVD player own more than one.

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VCRs in the Home

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Stereos in the Home

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Typical New One-Family Home

Rooms:

• One Living Room

• Of 3,144,500 new homes built in 2000 and 2001, 90% have three or more bedrooms – US Census

• Den, Recreational room

4/17/03 9

Ex. – New One Family Home (Low Cost)

DVD VCR Stereo Furniture Total

Living Room

$152 $64 $81 $418 $715

Den $152 $64 $81 $313 $610

Bedroom 1 $64 $64

Bedroom 2 $64 $81 $145

Bedroom 3 $152 $81 $136 $369

Total $456 $256 $324 $867 $1903

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To provide an integrated media solution through the use of software, hardware, and a straightforward user interface in a networked environment.

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•Reduce media access costs

•Centralize the location of multimedia and media devices

•Provide single-device access points to multimedia

•Facilitate media access through user software and GUI interfaces.

•Provide a multi-user system through a networked environment

•File security and administration features

•Password/Login system access

•Administration capabilities

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Where IMS can be used to provide a media solution unique to the home, it can also provide a number of solutions unique to a particular business.

“Businesses don’t just need media access, they need sophistication.”

- Robert Jones / VP Facilities – Noland Properties

4/17/03 13

Old Dominion University Teletechnet Program

•The Teletechnet Center can spend up to $500,000 per semester on VCR tape duplication

•Using the IMS system to store video streams for quick access through the IMS Access Unit, could significantly reduce tape duplication costs

•“There are aspects of IMS that could save this organization time and money.”

- Dr. M’Hammed Abdous / Instructional Designer - ODU

4/17/03 14

Noland Company

•Has a variety of media needs

•Showroom videos and audio

•Noland University

•50+ media resources for training

•Like ODU Teletechnet, resources must be duplicated and distributed to 99 branches in 13 states

•“Our company could benefit from a system like yours”

•- Robert Jones/ VP Facilities – Noland Properties

4/17/03 15

W.M. Jordan

•On-site access to company materials is vital

•Purchase of “dumb terminals” for each new project to access project information (visual tools) is wasteful.

•“Given the nature of our business, W.M. Jordan is ahead of the curve. However, given the access capabilities and customization of IMS, we could easily save a good deal of money.”

- Cliff Moore / Business Development Manager – W.M. Jordan

164/17/03

IMS Server

External Media Devices

IMSAUIMS Access Unit

Display Unit

DATA FLOW DIAGRAM

Client Machine & Application

IMS

4/17/03 17Client Application IMS Server

External Media

IMS Access Unit

Display Unit


External Media

IMS Access Unit

Display Unit


External Media

IMS Access Unit

Display Unit

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4/17/03 21

Client Application

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•New Businesses and Homes

•Substantial savings for the customer

•Savings can be used to purchase better quality hardware

•Availability of funds (customer)

•Higher customer interest (not replacing an existing system)

•Facilitate system design

•Location of server, IMSAU, Client Apps, and media devices

•Easy to install infrastructure (network)

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DVD VCR Stereo Furniture Total

Living Room

$152 $64 $81 $418 $715

Den $152 $64 $81 $313 $610

Bedroom 1 $152 $64 $81 $136 $433

Bedroom 2 $152 $64 $81 $136 $433

Bedroom 3 $152 $64 $81 $136 $433

Total $760 $320 $405 $1139 $2624

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Total cost of media system $2624

Cost of IMS system (five room access)

$2498

Total Savings $126

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•Standard Audio formats: .au, .wav, .mp3, .mid

•Standard Video formats: .avi, .mpg

•Standard Picture formats: .bmp, .tif, .png, .gif, .jpg

•Application viewing (Web browser, Documents, Slides)

•Television

•AM/FM Radio

•Live cameras

•Media device players, DVD, CD, VHS

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•Includes:

•Client Application 1 @ $157

•Server and Server Application 1 @$1091

•IMSAU* 1 @ $250

•Additional display components and media devices*

$1650

•* Determined by Specific Customer Requirements

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•Includes:

•Client Application* 1 @ $ 157

•Server and Server Application* 1 @$6203

•IMSAU* 1 @ $ 250

•Additional display components and media devices*

$6610

* Determined by Specific Customer Requirements

4/17/03 28

Program ManagerZack Jones

Research & Group Speaker

Chris Pavona

Finance &Design

Aziz Zahraoui

Webmaster &Marketing

Dave Masiello

Design &Research

Brian Lyssy

4/17/03 29

•Milestone 1:•Feasibility Presentation Given – 3/20/2003

•Milestone 2:•Project Requirements Determined – 4/21/2003

•Milestone 3:•Program Management Structure Completed – 5/8/2003

•Milestone 4:•Technical Requirements Identified – 4/10/2003

•Milestone 5:•Financial Requirements Identified – 4/15/2003

•Milestone 6:•Marketing Plan Identified – 5/8/2003

•Milestone 7•Milestones Presentation Given – 4/17/2003

•Milestone 8:•Phase 1 Funding Obtained – 5/8/2003

4/17/03 30

•Program Manager (1)

•Hardware Development Manager (1)

•Hardware Engineer (1)

•Embedded Linux Programmer (1)

•Software Tester (1)

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Program Manager

Engineer II

Engineer IV

Embedded LinuxDeveloper

IMSAUQA

4/17/03 32

•Milestone 9:

•IMS Access Unit Design Completed – 7/12/2003

•Milestone 10:

•IMS Access Unit Prototype Developed – 8/11/2003

•Milestone 11:

•IMS Prototype Testing Completed – 9/11/03

•Milestone 12:

•Phase II Funding Obtained – 9/12/2003

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•Minimal working IMS access unit

•Development PC to act as the IMS server / input source

•Television to serve as display component

Development Workstation

IMSAU PrototypeDisplay Component

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0 42

Program Manager

Embedded Linux Programmer

Engineer IV

SW Engineering Manager

Quality Assurance

Schedule in Months

1 3

4/17/03 35

Staff Resources Phase I Salaries:Lead Project Manager 25,984.00Engineer IV 26,728.00Software Engineering ManagerSoftware Engineer IIEngineer II 15,114.00Client/Server Programmer III Programmer III (Linux)Programmer III (Windows NT)Programmer III (Embedded Linux) 10,782.00Electrical Engineering Technician I Q/A Programmers (3) 26,574.00Financial Analyst IIIContracts ManagerPurchasing Manager

Attorney

TOTALS $105,182

Non Staff Resources Phase IComputers: Development Stations * 2,094.00 Standard Systems * 2,121.00Software: C++ Compiler for Linux 399.00 MS Visual C++ 109.00Prototype development materials 2,633.00Non Staff Resources Total 7,356.00

SubtotalsCombined totals above

Internet ConnectionCable Connectivity Cable modem 100.00 $39.99 Monthly Fee (1 @ $39.99 / month) 159.96Internet Connection Total $260

TOTALS $7,615.96TOTALS** $7,715.96

* All Computers come with ** Includes sales tax, and miscellaneous costs

TOTAL PHASE ONE COSTS $112,897.96

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Program Manager

Hardware Technician

LinuxDeveloper

Software Engineer II

Engineer II

Software EngineeringManager

Engineer IV

Windows NTDeveloper

Embedded LinuxDeveloper

ServerQ/A

IMSAUQ/A

ClientQ/A

Contract Specialist

Financial Specialist

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•Milestone 13:•Organization Approved – 10/20/2003

•Milestone 14:•Server Software Development Complete – 2/20/2004

•Milestone 15:•Client Application Software Complete – 2/20/2004

•Milestone 16:•Integration Testing Complete – 3/26/2004

•Milestone 17•Development Phase Completed – 4/2/2004

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Program Manager, SW Engineering Manager, Engineer IV, Software Engineer II, Engineer II

Embedded Linux Programmer, Linux Programmer

Client Server Programmer , Windows NT Programmer

Quality Assurance (3)

Electrical Engineering Tech

Schedule in Months

5 976 8 10 11 12

QA (1)


Contract Specialist

4

4/17/03 39

Non Staff Resources Phase IIComputers: Development Stations * 5,235.00 Standard Systems * 3,535.00Software: C++ Compiler for Linux 1,995.00 MS Visual C++ 545.00Prototype development materials 0.00Non Staff Resources Total 11,310.00


Internet ConnectionCable Connectivity Cable modem 0.00 $39.99 Monthly Fee (1 @ $39.99 / month) 159.96Internet Connection Total

TOTALS $11,310.00TOTALS** $11,330.00

Staffing Resources Phase II Salaries:Lead Project Manager 51,968.00Engineer IV 53,456.00Software Engineering Manager 65,936.00Software Engineer II 38,000.00Engineer II 40,304.00Client/Server Programmer III 28,105.00Programmer III (Linux) 26,955.00Programmer III (Windows NT) 26,955.00Programmer III (Embedded Linux) 26,955.00Electrical Engineering Technician I 5,378.00Q/A Programmers (3) 13,287.00Financial Analyst III 33,504.00Contracts Manager 15,324.33Purchasing Manager

Attorney

TOTALS $426,127


TOTAL PHASE TWO COSTS $437,457.33

4/17/03 40

Program Manager

Hardware Technician

Software Engineer IIEngineer IVContract Specialist


PurchasingManager

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•Milestone 18:•Product Plan Completed – 8/5/2003

•Milestone 19:•Factory Acceptance Test – 4/26/2004

•Milestone 20:•Customer Acceptance Tests – 5/14/2004

•Milestone 21:•Product Documentation – 6/14/2004

•Milestone 22:•Project Shutdown – 8/5/2004

4/17/03 42

0

Program Manager, Software Engineer Manager, Engineer IV, Software Engineer II

Engineer II

Electrical Engineering Tech

Quality Assurance

Schedule in Months

31 2 4

Embedded Linux Programmer

Linux Programmer

Windows NT Programmer

Client App. Programmer Purchasing Manager

Financial Analyst

Contracting Manager

4/17/03 43

Non Staff Resources Phase IIIComputers: Development Stations * Standard Systems *Software: C++ Compiler for Linux MS Visual C++ Prototype development materials 0.00Non Staff Resources Total 0.00


Internet ConnectionCable Connectivity Cable modem 0.00 $39.99 Monthly Fee (1 @ $39.99 / month) 159.96Internet Connection Total $160

TOTALS $159.96TOTALS** $179.96


Miscellaneous Phase IIISalaries:Lead Project Manager 25,984.00Engineer IV 26,728.00Software Engineering Manager 32,968.00Software Engineer II 19,000.00Engineer II 20,152.00Client/Server Programmer III 5,621.00Programmer III (Linux) 5,391.00Programmer III (Windows NT) 5,391.00Programmer III (Embedded Linux) 5,391.00Electrical Engineering Technician I 10,756.00Q/A Programmers (3) 4,429.00Financial Analyst III 11,168.00Contracts Manager 7,662.17Purchasing Manager 11,460.83

Attorney 0.00

TOTALS $192,102

TOTAL PHASE THREE COSTS $192,281.96

4/17/03 44

Phase I – National Science Foundation / SBIR•Information-Based Technologies

Phase II - National Science Foundation / SBIR

Phase III – Information Electronics and Technology Office (ITEO)

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•Program Management Reviews

•To be performed at each phase of software testing and prior to completion of each software development milestone.

•Technical Reviews

•Critical Design Review: during software testing and prior to software milestone completion.

•Software Requirements Reviews: Before and after completion of software coding.

•System Requirements Reviews: During the design phase of each software development milestone, and before integration testing.

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•Factory Acceptance Test:

•Follows completion of integration testing

•Consumer Acceptance Test:

•Conducted during project shut down management plan.

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Costs After Production

Server 1091.00

IMSAU 210.00

PRICING

Client Applications 157.00

Server 1091.00

IMSAU 250.00

Profit for one IMS Service 197.00

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0.00

1,000,000.00

2,000,000.00

3,000,000.00

4,000,000.00

5,000,000.00

6,000,000.00

7,000,000.00

8,000,000.00

9,000,000.00

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

Units Sold in Thousands

Revenue

Total Development Costs

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•Customers

•Learning curve – Software and IMS Interface

•Reluctance to change

•Convincing the target market that IMS is an initial investment that saves money over time

•Product Development

•Development Delays

•Subcontracting delays in the production of IMSAU

4/17/03 50

•IMS can lower media access costs in the home and business.

•IMS provides a means to better manage their media resources by using simple GUI interfaces.

•The IMS Access Unit serves as the all-in-one replacement for multiple media devices.

•IMS saves space, time, money.