416736 Far Cry 3 Creative Guide FM - subscriptions.amd.com · Date of Deployment: November 2012 Creative Guide Multi-Game Holiday Bundle Offer Featuring Far Cry 3 PID# 52791A

Date of Deployment: November 2012

Creative Guide

Multi-Game Holiday Bundle Offer Featuring Far Cry 3

PID# 52791A

2Game Bundle Offer Featuring Far Cry 3

Table of Contents

Overview . . . . . . . . . . . . . . . . . .3Objectives .of .the .creative .and .offer .details

How .to .Create .an .Ad . . . . . . . . . . 4 .Visual .of .ad .parts .and .how .to .customize

Do's .and .Don’ts . . . . . . . . . . . . . .5 .Examples .of .what .to .do .and .what .not .to .do

Game .Bundle .Details . . . . . . . . . . 6

Messaging . . . . . . . . . . . . . . . . . 7

Access .to .Material . . . . . . . . . . . 9


OverviewCommunication .and .Business .ObjectiveGenerate .demand .for .AMD .Radeon™ .graphics .cards .The .creative .

execution .leverages .various .action .scenes .from .the .Far .Cry .3 .game .

to .attract .gaming .enthusiast .audiences .and .to .show .them .the .benefit .

of .enhancing .their .gaming .experience .by .investing .in .AMD .Radeon™ .

graphics .cards .

Specific .call-to-action .options .have .been .provided .for .more .targeted .

messaging .dependent .upon .specific .promotional .opportunities .in .regions

The .calls-to-action .reflect .the .Tahiti .Holiday .Bundle, .the .Pitcairn/Verde .

Holiday .Bundle .and .the .Crossfire .Holiday .Bundle

Creative .ObjectiveVisuals .leverage .an .action .scene .from .the .Far .Cry .3 .game .to .tie .in .closely .

with .optimization .and .AMD .Eyefinity .technology .messages, .as .well .as .the .

free .game .offer .promotion

Reference .Material> .AMD .Brand .Guidelines .2011 .(PID# .49333A)

> .AMD .Radeon™ .Logo .Guidelines .(PID# .48868D)


How to Create an AdEach .ad .consists .of .a .visual .and .copy .(headline, .subhead, .

body .copy, .call-to-action .and .tagline), .depending .on .the .

size .of .the .ad

NOTE: .Specific .call-to-action .(CTA) .options .have .been .

provided .for .more .targeted .messaging .dependent .upon .

specific .promotional .opportunities .in .regions .The .calls-to-

action .reflect .the .AMD .Radeon™ .HD .7900 .Series .(Tahiti) .

Holiday .Bundle, .the .AMD .Radeon™ .HD .7800 .Series/ . .

7770 .GHz .Edition .(Pitcairn/Verde) .Holiday .Bundle, . .

and .the .AMD .CrossFire™ .Holiday .Bundle

See .pages .6-8 .for .full .details . .

of .products, .game .bundles . .

and .messaging .aligning .to . .

each .promotion

Visual

Copy .Headline

Subhead

Call-to-Action

Product .Copy

Legal .Minimum .6pt

LogosTagline

AMD .Gaming .Evolved .Logo .PID# .49762

AMD .RadeonTM .Graphics .Logo .PID# .48832

Logos

Partner .Logo

ESRB

5Game .Bundle .Offer .Featuring .Far .Cry .3

Do's and Don’ts

Logos .are .missing

Wrong .Logo .Placement

Ensure .productis .clearly .visible

Use .thePurista .

font .familyWrong .headline .usage

Use .the .appropriate .

logos

Fonts: .

Paralucent .Light .Paralucent Medium Paralucent DemiBold

Paralucent LightItalicParalucent MediumItalic Paralucent DemiBoldItalic

Correct .Usage Incorrect .Usage

Wrong .font .usage

Missing .legal .notation

Use .theParalucent .font .family

Hero .image .obstructed


Game Bundle DetailsThe .AMD .Consumer .Graphics .Holiday .Toolkit .featuring .Far .Cry .3 .has .been .

created .using .the .copy .deck .and .promotional .game .bundle .associated .

with .the .AMD .Radeon™ .HD .7800 .Series .graphics .cards, .AMD .Radeon™ .

HD .7770 .GHz .Edition .graphics .card .and .AMD .CrossFire™ .technology

For .promotions .related .to .AMD .Radeon™ .7900 .series .graphics .card .

(Tahiti), .assets .will .require .slight .modifi .cation .as .outlined .below:

1 . Check .below .for .associated .products .and .game .bundle .details

2 . .Add .game .box .art .that .is .associated .with .your .particular .bundle

3 . .See .specifi .c .copy .decks .associated .with .each .promotion .to .replace .

body .copy, .CTA .and .legal .terms .and .conditions

. . > . .Tahiti .Copy .Deck

PID# .52787A

. . > . .Pitcairn/Verde/CrossFire .Copy .Deck

PID# .52790A

Tahiti Holiday Bundle• HD 7950, 7970, 7970 GHZ

• Channel reseller bundle

• End-user receives four codes:

– Free games: Sleeping Dogs, Hitman & Far Cry 3

– 20% discount on MOH

Pitcairn/Verde Holiday Bundle

• HD 7700, 7800 Series SKUs


• End-user receives two codes:

– Free games: Far Cry 3


CrossFire™ Holiday Bundle

• HD 7700 & 7800 SeriesCrossFire™ (2 GPUs)


• End-user receives three codes:

– Free games: Hitman & Far Cry 3


USE .THE .APPROPRIATE .LOGO .RATING .FOR .YOUR .REGION

North America

EMEA/Singapore

Germany

Australia

Japan North America

Singapore

Germany

Japan

Australia


Logo

Product AMD .Radeon™ .HD .7900 .Series .Graphics .Card

Headline NEVER .SETTLE

Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season

CTA

Get .Far .Cry .3, .Hitman: .Absolution .and .Sleeping .Dogs .FREE, .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfi .ghter .with .the .purchase .of .an .AMD .Radeon™ .HD .7900 .Series .graphics .card .Over .$170 .value .in .games?1 .Now .that’s .a .great .deal *

Tagline Get .RadeonTM .in .Your .System

Product Copy

In .a .world .without .rules, .you .must .confront .the .madness .with .an .unrivalled . .advantage .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .smart .Stay .calm .And .never .settle .for .less .than .the .best

GCN ArchitectureGet .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefi nity TechnologyYou’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .

Messaging:Please .refer .to .Copy .Deck, .PID#52787A .(Tahiti)

1As .of .October .11, .2012, .the .PC .games .offer .is .valued .at .over .$170 .Ubisoft .Far .Cry .3 .PC .game .retails .for .$59 99, .available .on .shop ubi com, .Sleeping .Dogs .PC .game .and .Hitman: .Absolution .PC .game .retail .for .$49 99 .each, .both .available .on .Steam .(store steampowered com/), .and .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .PC .game .retails .for .$ .69 99, .available .through .Origin .(www store origin com)

2For .more .information .visit .www amd com/eyefi .nity .Confi .gurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended

*Get .a .Game .Key .for .a .free .download .of .each .game .– .Hitman: .Absolution .(PC .Game), .Sleeping .Dogs .(PC .Game) .and .Far .Cry .3 .(PC .Game) .– .and .a .20% .discount .for .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .(PC .Game), .accessed .through .Steam®, .Ubisoft®, .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7950, .AMD .Radeon™ .HD .7970, .or .the .AMD .Radeon™ .HD .7970 .GHz .Edition .Graphics .Card Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .fi .rst .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .20% .discount .will .expire .on .December .31, .2012 .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .October .22, .2012 .and .will .expire .on .October .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettleoffer .for .complete .details .Anticipated .release .date .for .games .are .as .follows:Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfi .ghter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .Sleeping .Dogs .– .available .now; .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/, .http://www sleepingdogs net/, .and .http://shop ubi com/amdfarcry .or .www amd com/neversettleoffer .for .more .information .Void .in .any .country .where .prohibited

© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved

HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor: .Warfi .ghter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .SLEEPING .DOGS .© .2012 .Square .Enix, .Ltd .All .rights .reserved .SLEEPING .DOGS, .the .SLEEPING .DOGS .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .All .other .trademarks .are .the .property .of .their .respective .owners .All .rights .reserved .© .2012 .Ubisoft .Entertainment .All .Rights .Reserved .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine”


Logo

Product AMD .Radeon™ .7800 .Series .and .HD .7770 .GHz .Edition .Graphics .Cards .(Pitcairn .& .Verde) .& .AMD .CrossFire™ .Technology

Headline NEVER .SETTLE

Subhead The .best .graphics .The .best .games .The .biggest .deal .this .Holiday .Season

CTA

Get .Far .Cry .3 .for .FREE .plus .receive .a .coupon .for .20% .off .Medal .of .Honor: .Warfi .ghter .with .the .purchase .of .any .AMD .Radeon™ .HD .7800 .Series .or .an .HD .7770 .GHz .Edition .graphics .card .Boost .your .performance .with .AMD .CrossFire™ .technology1 .– .buy .a .second .identical .card .– .and .also .get .Hitman: .Absolution .for .FREE! .Now .that’s .a .great .deal *

Tagline Get .Radeon™ .in .Your .System

Product Copy

In .a .world .without .rules, .you .must .confront .the .madness .with .an .unrivalled . .advantage .– .AMD .Radeon™ .graphics .and .the .“NEVER .SETTLE” .new .AMD .Catalyst™ .driver .(www amd com/neversettle) .Be .smart .Stay .calm .And .never .settle .for .less .than .the .best

GCN ArchitectureGet .big .performance .and .pristine .image .quality .with .GCN, .the .only .architecture .for .serious .gamers AMD Eyefi nity TechnologyYou’ll .dominate .opponents .with .a .3x1 .multi-monitor .view .that .lets .you .see .what .they .cannot 2 .

Messaging:Please .refer .to .Copy .Deck, .PID#52790A .(CrossFire)

1CrossFire™ .technology .requires .an .AMD .CrossFire™-ready .motherboard, .an .AMD .CrossFire™ .Bridge .Interconnect .(for .each .additional .graphics .card) .and .may .require .a .specialized .power .supply

2For .more .information .visit .www amd com/eyefi .nity .Confi .gurations .with .up .to .two .active .adapters .supported .To .enable .more .than .two .displays, .DisplayPort™ .displays .are .recommended

*Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .(PC .Game), .accessed .through .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .an .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card .Get .a .Game .Key .for .a .free .download .of .Far .Cry .3 .(PC .Game), .Hitman: .Absolution .(PC .Game) .and .a .20% .discount .for .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .Edition .(PC .Game), .accessed .through .Steam®, .Ubisoft® .and .Origin® .online .gaming .platforms, .when .you .buy .two .identical .products, .AMD .Radeon™ .HD .7770 .GHz .Edition, .AMD .Radeon™ .HD .7850 .or .AMD .Radeon™ .HD .7870 .Graphics .Card, .purchased .in .a .single .transaction .from .the .same .participating .retailer, .and .obtain .from .the .participating .retailer .an .AMD .Unique .ID .Limited .time .offer .Free .game .offers .expire .March .31, .2013 .or .when .supply .of .Game .Keys .is .exhausted, .whichever .occurs .fi .rst .Medal .of .Honor: .Warfi .ghter .Digital .Deluxe .20% .discount .will .expire .on .December .31, .2012 .Game .Keys .must .be .used .to .obtain .Free .Game .downloads .by .April .30, .2013 .and .Discount .Game .Keys .must .be .used .to .obtain .discounted .purchase .of .Discount .Game .on .or .before .December .31, .2012, .after .which .the .Game .Keys .and .Discount .Game .Keys .are .void, .except .Far .Cry .3 .Game .Keys, .which .are .valid .for .a .period .of .1 .year .starting .October .22, .2012 .and .will .expire .on .October .22, .2013 .LIMIT: .One .(1) .free .or .discount .Game .Key .per .game .per .person .Internet .connection .required .Internet .connection .fees .may .apply .You .must .be .17+ .to .redeem .this .offer .Offer .is .subject .to .geographical .limitations .See .www amd com/neversettlecrossfi .re .for .complete .details .Anticipated .release .dates .for .games .are .as .follows: .Hitman: .Absolution .– .on .or .before .November .20, .2012 .(actual .release .date .will .vary .by .country); .Medal .of .Honor: .Warfi .ghter .– .on .or .before .October .23, .2012 .(actual .release .date .will .vary .by .country); .and .Far .Cry .3 .– .on .or .before .December .4, .2012 .Game .releases .may .be .delayed .for .reasons .that .are .out .of .the .control .of .AMD .Visit .www hitman com, .http://www medalofhonor com/ .and .http://shop ubi com/amdfarcry .or .www amd com/neversettlecrossfi .re .for .more .information .Void .in .any .country .where .prohibited

HITMAN: .ABSOLUTION .© .2012 .Square .Enix, .Ltd .All .rights .reserved .HITMAN: .ABSOLUTION, .the .HITMAN: .ABSOLUTION .logo, .SQUARE .ENIX .and .the .SQUARE .ENIX .logo .are .registered .trademarks .or .trademarks .of .the .Square .Enix .Group .“Medal .of .Honor: .Warfi .ghter” .is .a .trademark .or .registered .trademark .of .EA .Digital .Illusions .CE .AB .in .the .U S .and/or .other .countries .All .rights .reserved .EA .and .the .EA .logo .are .trademarks .or .registered .trademarks .of .Electronic .Arts .Inc .in .the .U S .and/or .other .countries .Windows .and .Windows .Vista .are .registered .trademarks .of .Microsoft .Corporation .in .the .United .States .and/or .other .countries .All .rights .reserved .Other .names .are .for .informational .purposes .only .and .may .be .trademarks .of .their .respective .owners .Far .Cry, .Ubisoft .and .the .Ubisoft .logo .are .trademarks .of .Ubisoft .Entertainment .in .the .US .and/or .other .countries .Based .on .Crytek’s .original .Far .Cry .directed .by .Cevat .Yerli .Powered .by .Crytek’s .technology .“CryEngine” .© .2012 .Advanced .Micro .Devices, .Inc .All .rights .reserved .AMD, .the .AMD .Arrow .logo, .Radeon, .and .combinations .thereof .are .trademarks .of .Advanced .Micro .Devices, .Inc .All .rights .reserved


To .Find .Assets .Using .ADAM .The .following .assets .have .been .developed .and .are .available .through .the .AMD .Digital .Asset .Management .system .(ADAM):

.

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Tahiti .Copy .Deck .

. . . .PID# . .52787A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Crossfire .Copy .Deck .

. . . .PID# . .52790A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Creative .Guide . .

. . . .PID# . .52791A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Print .Ad . .

. . . .PID# . .52792A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Static .Online .Banners . .

. . . .PID# . .52793A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Landing .Page .Template . .

. . . .PID# . .52794A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Email .Template . .

. . . .PID# . .52795A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .Flash .Banners .

. . . .PID# .52796A

. > .Multi-Game .Holiday .Bundle .featuring .Far .Cry .3: .AIB .Sticker . .

. . . .PID# . .52797A

To .access .ADAM, .go .to .the .ADAM .home .page .and .click .on .the .Login/Create .an .Account .link .New .users .will .be .signing .up .for .an .

AMD .Single .Sign-On .account .and .then .registering .for .an .ADAM .account .For .step-by-step .instructions .on .the .process, .use .the .

Registration .Guide .After .registration .you .may .not .see .the .assets .immediately; .please .allow .time .for .your .account .to .be .added .to .

the .toolkit .user .groups

ADAM .Home .Page: .http://www amd com/ADAM .

Registration .Guide: .http://sites amd com/us/dam/Documents/SSO-and-DAM-Registration-Process-QRG pdf

When .logged .in, .search .for .collateral .by .PID# .:1 .Under .the .“Search” .field, .type .in .the .PID .number .(no .symbols)

2 .Click .on .“Search”

Access to Materials