M.B.A. (Semester- IV) (413MKT) E MARKETING (2013 Pattern) Instructions to the candidates: a. Attempt any three questions. b. Each question carries 10 marks. Q1. Explain E Marketing 7 step plan in details. Q2. Elaborate on the product mix for E Marketing. Q3. Explain - Electronic Payment System - Different types of payment modes, ecash, e-check and e-money. Q4. Distinguish between Marketplace and Marketspace. Q5. Write short notes on. a. motivations for shopping on net b. Attributes about online shopping. *****
M.B.A. (Semester- IV) (413MKT) E MARKETING (2013 Pattern)
Instructions to the candidates:a. Attempt any three questions.b.
Each question carries 10 marks.
Q1. Explain E Marketing 7 step plan in details.Q2. Elaborate on
the product mix for E Marketing.Q3. Explain - Electronic Payment
System - Different types of payment modes, ecash, e-check and
e-money.Q4. Distinguish between Marketplace and Marketspace.Q5.
Write short notes on.a. motivations for shopping on net b.
Attributes about online shopping.
